世界のビデオコマース市場: 製品カテゴリー（アパレル、パーソナル＆ビューティーケア、アクセサリー、家庭用品、健康、食品＆飲料、その他）、地域規模別分析と動向 – 2028年までの予測
Global Video Commerce Market: Analysis By Product Category (Apparels, Personal & Beauty Care, Accessories, Home Product, Health, Food & Beverages, and Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028
The growth of the video commerce market is underpinned by young adults (Gen Z and younger cohorts), which generally favor new technologies, have more confidence in social platforms and online transactions, and use their smartphones to a far greater extent than older generations. On the other hand, video e-commerce is rapidly growing, with big e-commerce brands like Amazon, Pinduoduo, Alibaba, and JD.com taking advantage of this marketing strategy to dominate the e-commerce market. Video commerce has essentially become part of daily life in China, where more than two-third of consumers said that they bought products from a Video Commerce broadcast in 2022. The market is expected to grow at a CAGR of approx. 32% during the forecasted period of 2023-2028.
The key players in the global video commerce market are:
Alibaba Group (Taobao)
Amazon.com, Inc. (Amazon Live)
Alphabet Inc. (Youtube)