アクションカメラ市場シェア分析、業界動向と統計、成長予測 2026-2031年

アクションカメラ市場は2025年に70億9,000万米ドルと評価され、2026年の79億3,000万米ドルから2031年には138億2,000万米ドルに達し、予測期間（2026～2031年）中に11.76%の年平均成長率（CAGR）で成長すると予測されています。

この堅調な成長は、プロシューマーグレードの8Kおよび360°キャプチャが主流の価格帯に移行したこと、ユーザーが作成する没入型コンテンツのブーム、そして緊急サービス、産業検査、放送における堅牢なPOVカメラの普及を反映しています。需要は、特にアジア太平洋地域および北欧における政府によるアドベンチャーツーリズムキャンペーンによって押し上げられており、法執行機関や消防における企業契約は安定した収益のバッファーとなっています。スマートフォンのジンバルシステムが安定化性能の差を埋めるにつれて競争は激化しており、メーカーは極限環境耐性とAI統合編集ワークフローを通じて差別化を図らざるを得なくなっています。メモリとシステムオンチップ (SoC) コンポーネントのサプライチェーンの集中は依然としてコストとリードタイムの​​リスクとなりますが、垂直統合を行うメーカー、特に DJI はマージンを確保し、製品サイクルを加速しています。

セグメント分析

• Ultra HDフォーマットは、2025年にはアクションカメラ市場の46.25%のシェアを占め、4Kがエントリースペックとなり、8Kがプロシューマーの新たなベンチマークとなるにつれて、年平均成長率（CAGR）13.09%で成長しています。Ultra HDユニット搭載のアクションカメラ市場は、部品コストの低下に伴い、2031年をはるかに前に売上高の大部分を占めると見込まれています。DJIのOsmo 360は、8K撮影と、従来4Kモデルでしか実現できなかった長時間駆動を組み合わせることで、このトレンドを体現しています。Full HDはコスト重視の地域では依然として存在感を示していますが、高帯域幅のモバイルストリーミングが主流となっている地域では、その重要性は薄れつつあります。
• コンテンツ制作者は、プロ仕様のカラーグレーディングを可能にするHDRや高ビットレートモードに惹かれ、平均的なストレージカードの容量を押し上げ、クロスセル収益を生み出しています。2.7Kなどの他の解像度は監視カメラのニッチ市場では依然として健在ですが、出荷量は減少傾向にあります。フレームレートとビット深度が上​​昇する中で、放熱性とバッテリーの化学的性質を最も効果的に管理できるサプライヤーは、設計上の優位性を確保できます。
• オフライン小売は、観光地のアウトレットや空港の家電量販店といった、ニーズに応じた即席の買い物を提供する店舗のおかげもあって、2025年には51.65%の収益を維持する見込みです。しかし、ブランドオンラインストアは年平均成長率13.25%で最も急速に成長しており、企業は小売マージンを確保し、クラウドサブスクリプションをバンドルし、ターゲットを絞ったプロモーションを展開することが可能です。メーカーはファーストパーティデータを活用してアクセサリーのアップセルやサービスプランの更新を行い、顧客生涯価値（LTV）を拡大しています。
• ダイレクトチャネルは、アクションカメラ市場における価格統制を維持するため、早期アクセスSKUや地域限定カラーも提供しています。Amazonのような従来のeコマースプラットフォームは、リーチ拡大において依然として重要ですが、手数料がかかるためメーカー希望小売価格の統制が圧迫されています。ヘルメット、ドローン、自動車アクセサリーとのOEMバンドル販売は、棚スペースの拡大につながり、実店舗への依存度をさらに低下させます。
• アクションカメラ市場レポートは、解像度（Ultra-HD 4K以上、Full-HD 1080p、その他の解像度）、流通チャネル（オフライン小売店、オンラインマーケットプレイス、ブランドウェブストア、OEMバンドル）、用途（スポーツ・アドベンチャー、プロフェッショナル放送など）、エンドユーザー（一般消費者、プロフェッショナル）、および地域別にセグメント化されています。

Action Camera Market Analysis

The Action Camera Market was valued at USD 7.09 billion in 2025 and estimated to grow from USD 7.93 billion in 2026 to reach USD 13.82 billion by 2031, at a CAGR of 11.76% during the forecast period (2026-2031).

Robust gains reflect the migration of prosumer-grade 8K and 360° capture to mainstream price points, the boom in user-generated immersive content, and the widening use of rugged point-of-view cameras in emergency services, industrial inspection, and broadcasting. Demand is reinforced by government adventure-tourism campaigns, particularly across Asia-Pacific and Northern Europe, while enterprise contracts in law enforcement and firefighting provide steady revenue buffers. Competitive intensity has risen as smartphone gimbal systems close the stabilization gap, pushing manufacturers to differentiate through extreme-environment durability and AI-integrated editing workflows. Supply-chain concentration in memory and system-on-chip (SoC) components remains a cost and lead-time risk, yet manufacturers with vertical integration, most notably DJI, shield margins and accelerate product cycles.

Global Action Camera Market Trends and Insights

Surging Demand from Immersive Sports Broadcasting

Sports broadcasters now embed helmet-mounted and vehicle-mounted cameras to deliver point-of-view 8K content that conventional rigs cannot match. Formula 1 coverage, extreme sports leagues, and even esports tournaments are adopting 360° feeds so viewers can select camera angles in real time, creating new licensing income for camera vendors. Strategic partnerships between broadcasters and manufacturers increase brand visibility, stimulate consumer aspirational purchases, and generate specialized SKUs tailored for enterprise requirements.

Prosumer-grade 8K/360° Capture Driving Replacement Cycles

The leap from 4K to 8K resolution, illustrated by DJI’s July 2025 launch of the Osmo 360 (8K/30 fps, 100-minute run-time), compresses user replacement intervals to 18-24 months in the action camera market. Enthusiasts value sensor utilization improvements of 25% and HDR prowess, while professional creators require 360° footage for VR platforms. Elevated storage needs foster sales of high-capacity memory accessories, reinforcing ecosystem stickiness.

Smart-phone Gimbal Stabilization Narrowing Performance Gap

Mechanical gimbals for phones, priced around USD 150, now offer 4K/60 fps capture with stabilization metrics that approach dedicated cameras. Casual users who prize convenience shift spend away from entry-level action cameras, compelling manufacturers to add niche features such as underwater resilience and cold-weather endurance to justify premiums.

Other drivers and restraints analyzed in the detailed report include:

• Integration with AI-powered Editing Ecosystems
• Rising Adoption of Body-worn Cameras in Emergency Services
• High Import Tariffs on Imaging Sensors in Key APAC Countries

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Ultra-HD formats held 46.25% share of the action camera market in 2025 and are climbing at a 13.09% CAGR as 4K becomes the entry specification and 8K evolves into the new prosumer benchmark. The action camera market size for Ultra-HD units is on track to account for the majority of revenue well before 2031 as component costs contract. DJI’s Osmo 360 underscores the trend by pairing 8K capture with run-times formerly reserved for 4K models. Full-HD retains footholds in cost-sensitive regions but loses relevance wherever high-bandwidth mobile streaming is mainstream.

Content creators gravitate to HDR and high bit-rate modes that enable professional-grade color grading, nudging average storage card capacities higher and creating cross-sell revenue. Other resolutions such as 2.7K linger in surveillance niches but exhibit declining shipments. Suppliers who manage thermal dissipation and battery chemistry most effectively secure design-win advantage as frame rates and bit-depths rise.

Offline retail preserved 51.65% revenue in 2025, bolstered by tourist-zone outlets and airport electronics shops offering instant need-based purchases. Yet brand web-stores are growing fastest at 13.25% CAGR, allowing companies to pocket retail margins, bundle cloud subscriptions, and deploy targeted promotions. Manufacturers leverage first-party data to upsell accessories and renew service plans, enlarging lifetime value.

Direct channels also deliver early-access SKUs and region-exclusive colorways that maintain price discipline in the action camera market. Traditional e-commerce platforms like Amazon remain critical for reach but impose commission fees that pressure MSRP discipline. OEM bundling with helmets, drones, and auto accessories opens incremental shelf space, further diluting offline store dependence.

The Action Camera Market Report is Segmented by Resolution (Ultra-HD 4K and Above, Full-HD 1080p, Other Resolutions), Distribution Channel (Offline Retail, Online Marketplaces, Brand Web-Stores, OEM Bundling), Application (Sports and Adventure, Professional Broadcasting, and More), End-User (Consumer, Professional), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America’s 34.25% share in 2025 reflects premium ASPs and an entrenched outdoor recreation culture. Federal grants for first-responder video initiatives sustain professional demand, while national park visitation fuels consumer upgrades. The region’s firmware-update adoption is rapid, enabling manufacturers to monetize post-sale features via subscription.

Asia-Pacific is on a 14.95% CAGR trajectory as vertically integrated Chinese brands undercut legacy incumbents without sacrificing innovation. Domestic middle-class growth, government adventure-tourism campaigns, and export-ready supply chains reinforce momentum. Japan illustrates competitive churn, where DJI grew to 35.3% market share at GoPro’s expense, underscoring price-performance advantages.

Europe posts measured gains supported by adventure-sports participation and evidence-grade mandates, but GDPR heightens cloud-storage compliance hurdles. Manufacturers adapt by offering localized data centers and on-premise video servers. Early-stage adoption in the Middle East, Africa, and parts of South America pivots on improving broadband and economic reforms; however, currency volatility and import duties remain gating factors.

List of Companies Covered in this Report:

• GoPro, Inc.
• SZ DJI Technology Co., Ltd.
• Garmin Ltd.
• Sony Group Corporation
• Nikon Corporation
• Panasonic Holdings Corporation
• OM System (OM Digital Solutions Corp.)
• Ricoh Company, Ltd.
• Rollei GmbH and Co. KG
• Drift Innovation Ltd.
• Akaso Tech LLC
• Contour IP Holding, LLC
• Tactacam LLC
• Veho Global Group Ltd.
• VanTop Technology and Innovation Co.
• Polaroid Holding Company
• Kodak PixPro (Digital Imaging Solutions Inc.)
• AEE Technology Co., Ltd.
• TomTom N.V.
• Eken Group Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Surging demand from immersive sports broadcasting
4.2.2 Prosumer-grade 8-K/360° capture driving replacement cycles
4.2.3 Integration with AI-powered editing ecosystems
4.2.4 Government tourism campaigns promoting adventure sports
4.2.5 Rising adoption of body-worn cameras in emergency services
4.2.6 Micro-influencer boom on short-form video platforms
4.3 Market Restraints
4.3.1 Smart-phone gimbal stabilization narrowing performance gap
4.3.2 High import tariffs on imaging sensors in key Asia-Pacific countries
4.3.3 Supply-chain exposure to single-source SoC vendors
4.3.4 Data-privacy regulations curbing public POV recording
4.4 Industry Value Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Impact of Macroeconomic Factors on the Market
4.8 Porter’s Five Forces Analysis
4.8.1 Bargaining Power of Buyers
4.8.2 Bargaining Power of Suppliers
4.8.3 Threat of New Entrants
4.8.4 Intensity of Competitive Rivalry
4.8.5 Threat of Substitutes

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Resolution
5.1.1 Ultra-HD (4K and above)
5.1.2 Full-HD (1080p)
5.1.3 Other Resolutions (≤720p, 2.7K)
5.2 By Distribution Channel
5.2.1 Offline Retail (CE Chains, Specialty Stores)
5.2.2 Online Marketplaces (Amazon, JD, etc.)
5.2.3 Brand Web-stores
5.2.4 OEM / Bundling (Helmet, Drone kits)
5.3 By Application
5.3.1 Sports and Adventure Filming
5.3.2 Professional Broadcasting and Cinematography
5.3.3 Emergency and Public-Safety Services
5.3.4 Industrial and Commercial Inspection
5.3.5 Personal Vlogging / Lifestyle Content
5.4 By End-user
5.4.1 Consumer
5.4.2 Professional / Enterprise
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Argentina
5.5.2.3 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 United Kingdom
5.5.3.3 France
5.5.3.4 Italy
5.5.3.5 Spain
5.5.3.6 Russia
5.5.3.7 Rest of Europe
5.5.4 Asia-Pacific
5.5.4.1 China
5.5.4.2 Japan
5.5.4.3 India
5.5.4.4 South Korea
5.5.4.5 South-East Asia
5.5.4.6 Rest of Asia-Pacific
5.5.5 Middle East and Africa
5.5.5.1 Middle East
5.5.5.1.1 Saudi Arabia
5.5.5.1.2 United Arab Emirates
5.5.5.1.3 Turkey
5.5.5.1.4 Rest of Middle East
5.5.5.2 Africa
5.5.5.2.1 South Africa
5.5.5.2.2 Nigeria
5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 GoPro, Inc.
6.4.2 SZ DJI Technology Co., Ltd.
6.4.3 Garmin Ltd.
6.4.4 Sony Group Corporation
6.4.5 Nikon Corporation
6.4.6 Panasonic Holdings Corporation
6.4.7 OM System (OM Digital Solutions Corp.)
6.4.8 Ricoh Company, Ltd.
6.4.9 Rollei GmbH and Co. KG
6.4.10 Drift Innovation Ltd.
6.4.11 Akaso Tech LLC
6.4.12 Contour IP Holding, LLC
6.4.13 Tactacam LLC
6.4.14 Veho Global Group Ltd.
6.4.15 VanTop Technology and Innovation Co.
6.4.16 Polaroid Holding Company
6.4.17 Kodak PixPro (Digital Imaging Solutions Inc.)
6.4.18 AEE Technology Co., Ltd.
6.4.19 TomTom N.V.
6.4.20 Eken Group Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-space and Unmet-need Assessment

---

---