| 出版社 | Juniper Research |
| 出版年月 | 2025年7月 |
Subscription Economy Market: 2025-2030
Overview
Juniper Research’s Subscription Economy research suite provides a comprehensive and insightful analysis of this progressing market, enabling stakeholders, from subscription management providers to regulators and subscription providers, to understand future growth, key trends and the competitive environment.
Juniper Research のサブスクリプション エコノミー研究レポートは、この進化する市場の包括的かつ洞察力に富んだ分析を提供し、サブスクリプション管理プロバイダから規制当局やサブスクリプション プロバイダに至るまでの関係者が将来の成長、主要な傾向、競争環境を理解できるようにします。
The market-leading study includes a consumer behaviour analysis which evaluates the key consumer behaviour according to age group; providing strategic recommendations for subscription management providers and subscription providers to maximise revenue. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities of subscriptions in each geography. The coverage can also be purchased as a full research suite containing all these elements, and a substantial discount.
Subscription Economy Market
この市場をリードする調査には、年齢層別に主要な消費者行動を評価する消費者行動分析が含まれており、サブスクリプション管理プロバイダーとサブスクリプションプロバイダーが収益を最大化するための戦略的な推奨事項を提供しています。さらに、ジュニパーリサーチのCountry Readiness Index（国別準備指数）も掲載されており、各地域におけるサブスクリプションの現状と将来の機会を国レベルで分析しています。これらの要素をすべて含んだ完全な調査スイートとして、大幅な割引価格で購入することも可能です。
The research suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of the subscription economy market over the next 5 years, split by the following market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
It also provides an insightful study uncovering the latest trends and opportunities within the subscription economy market, including the use of AI and automation in subscription management platform solutions, and the rising adoption of subscription bundling that enables more flexible and simplified subscription management for consumers. Additionally, it features an extensive analysis of the 20 market leaders in the subscription economy space.
Collectively, these documents provide a critical tool for understanding this profitable market. They allow subscription management providers and subscription providers to shape their future strategy, and capitalise on future growth opportunities in digitally-transforming regions. This research suite’s extensive coverage makes it a valuable tool for navigating this robust market.
All report content is delivered in the English language.
プレスリリース
Recurly, Zuora, and Zoho Top Juniper Research Subscription Economy Leaderboard for 2025
Hampshire, UK – 14th July 2025: A new study from Juniper Research, the foremost experts in fintech and payment markets, has identified the leaders in subscription management platforms globally for 2025.
英国ハンプシャー – 2025 年 7 月 14 日: フィンテックと決済市場の第一人者であるジュニパー リサーチの新しい調査により、2025 年の世界のサブスクリプション管理プラットフォームのリーダーが特定されました。
The Leaderboard evaluated 20 key subscription economy players against a robust set of criteria, including the size of their operations, commercial proposition and the comprehensiveness of their billing service. The top 3 platforms for 2025 are:
- Recurly
- Zuora
- Zoho
The 2025 Subscription Economy Competitor Leaderboard is shown below:
Source: Juniper Research
Juniper Research believes that these companies’ subscription platforms are best positioned to tackle the growing issue of subscription fatigue, where consumers are overwhelmed by the number of subscriptions they must manage. The report identified flexible subscription billing as a key feature of market-leading platforms; enabling customers to select the billing model, such as tiered or usage-based billing, according to their requirements.
To solidify their market-leading positions, the study strongly urges leading vendors to embed AI into their existing technology stacks to track consumer behaviour and offer personalisation tools. By leveraging AI, these platforms can develop services and billing models that align more closely with the user’s preference. As the market for subscriptions becomes increasingly saturated, Juniper Research believes that subscription management platforms must invest in predictive AI to further differentiate themselves from competing platforms.
Research author Michelle Joynson remarked: “Subscription management platforms must go beyond basic functionality to stand out. As the cost of AI declines, integrating AI for personalisation and dynamic pricing is a strategic imperative. The end goal for implementing AI must be to maximise customer retention through the rapid deployment of new services.”
About the Research
The research suite offers a comprehensive assessment of the subscription economy market, including insightful market analysis and in-depth forecasts for 60+ countries. The dataset contains over 71,500 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.