RCS for Business: 2026-2030
| 出版 | Juniper Research |
| 出版年月 | 2026年02月 |
| ベーシックライセンス | GBP 4,250 |
| 種別 | 英文調査報告書 |
| ※ | ※部分購入も可能です。価格表をご参照ください。 |
| 商品番号 | SMR-14019 |
Juniper Researchの包括的なビジネス向けRCS調査レポートは、今後5年間で急速な拡大が見込まれる市場の詳細な評価を提供します。これにより、関係者は今後2年間に出現する最も重要な機会について明確な洞察を得ることができます。この先進的な調査では、AppleによるiPhone向けRCSビジネスサービスの継続的な展開、モバイル通信事業者からのサポートの拡大、そして世界市場における第三者認証機関の存在感の高まりなど、2026年のビジネス向けRCS市場を形作る主要な推進要因も分析しています。
本レポートには、個別にご購入いただける複数のオプションが含まれています。RCS Business対応モバイル加入者数、メッセージングトラフィック、関連収益に関する市場予測へのアクセスに加え、ユースケースと主要業界別の詳細な内訳もご覧いただけます。
また、市場動向と機会に関する包括的な調査に加え、市場の主要ベンダーの詳細な分析を含む競合他社リーダーボードも含まれています。これらの要素をすべて含み、大幅な割引が適用された完全な調査スイートとしてご購入いただくことも可能です。
この調査では、優先すべきパートナーシップ、効果的な収益化の方法、新たな詐欺行為への対応方法など、2026 年にモバイル オペレータが RCS for Business で成功するための戦略的な推奨事項を示しています。
主な特徴
- 市場ダイナミクス：ビジネス向けRCSの市場状況に関する詳細な洞察を提供し、AppleによるiPhone向けRCSの継続的な展開、新たなPerson-to-Application（P2A）ユースケース、そして世界規模で拡大する第三者認証機関の役割など、将来の成長を牽引する主要な要因を評価しています。分析には、市場成長の地域別評価と主要市場における導入に影響を与える要因が含まれています。また、本調査では、ビジネス向けRCS事業者管理サービスを提供する8つのベンダーを評価する「Future Leaders Index」も掲載しており、各ベンダーは「Future Leaders」、「Niche Specialist」、「Emulators」、「Early Stage Vendor」に分類されています。
- 主なポイントと戦略的推奨事項：ビジネス向けRCS市場における主要な開発機会、新たな業界トレンド、主要な調査結果に関する詳細な分析に加え、関係者に合わせた実用的な戦略的推奨事項を提供します。
- ベンチマーク業界予測：このセクションでは、ビジネス向けRCS市場の市場規模と5年間の予測を提供します。ビジネス向けRCS対応モバイル加入者数、総トラフィック量、事業者とプラットフォームの両方の収益を網羅しています。
- Juniper Research競合リーダーボード：Juniper Research競合リーダーボードに基づき、ビジネス向けRCSベンダー17社の主要プレーヤーの能力と容量を評価します。
Overview
Our comprehensive RCS for Business research suite provides an in‑depth evaluation of a market poised for rapid expansion over the next five years. It equips stakeholders with clear insight into the most significant opportunities emerging over the next two years. This leading study also analyses the primary drivers shaping the RCS for Business landscape in 2026, including Apple’s ongoing roll-out of RCS for Business on iPhones, increasing support from mobile operators, and the growing presence of third‑party verification authorities across global markets.
The report includes several different options that can be purchased separately. These include access to market forecasts for RCS Business–capable mobile subscribers, messaging traffic, and associated revenue; with detailed breakdowns by use case and key industry verticals.
It also includes a comprehensive study of the market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major vendors in the market. The coverage can also be purchased as a full research suite; containing all these elements and including a substantial discount.
The study provides strategic recommendations for mobile operators on how to set themselves up for success with RCS for Business in 2026, including which partnerships to prioritise, how to monetise effectively, and how to stay ahead of emerging fraud.
All report content is delivered in the English language.
Key Features
- Market Dynamics: delivers detailed insight into the RCS for Business landscape; evaluating the key drivers of future growth, including Apple’s ongoing roll-out of RCS for Business on iPhones, emerging Person-to-Application (P2A) use cases, and the expanding role of third‑party verification authorities worldwide. The analysis includes regional assessments of market growth and the factors influencing adoption in key markets. The research also features a Future Leaders Index evaluating eight vendors providing RCS for Business operator-managed services; classified as Future Leaders, Niche Specialists, Emulators, or Early‑stage Vendors.
- Key Takeaways & Strategic Recommendations: an in‑depth analysis of major development opportunities, emerging industry trends, and core findings within the RCS for Business market, accompanied by actionable strategic recommendations tailored for stakeholders.
- Benchmark Industry Forecasts: this section provides market sizing and five‑year forecasts for the RCS for Business market, covering RCS for Business-capable mobile subscribers, total traffic volume, and revenue for both operators and platforms.
- Juniper Research Competitor Leaderboard: key industry player capability and capacity assessment for 17 RCS for Business vendors, via the Juniper Research Competitor Leaderboard.
Research Deliverables
Market Data & Forecasts
The market-leading research suite for the RCS for Business Market includes access to the full set of market forecast data of 260 tables and more than 160,000 datapoints. Metrics in the research suite include:
- RCS for Business-capable Mobile Subscribers
- RCS for Business Messaging Traffic
- RCS for Business Operator Revenue
- RCS for Business Platform Revenue
The forecast offers the following market vertical splits:
- Banking & Finance
- Healthcare
- Retail & eCommerce
- Travel & Hospitality
- Telecommunications
- Other
These market verticals are further split by use case:
- Authentication
- Transactional
- Marketing & Promotional
- Conversational Engagement
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: this tool allows users to look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: users can select and compare different countries. The ability to export graphs is included in this tool.
- What-if Analysis: here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
Market Trends & Strategies Report
This market study assesses the RCS for Business landscape in detail; assessing the key factors driving market growth, including Apple’s ongoing roll-out of RCS for Business on iPhones, emerging P2A use cases, and the expanding role of third‑party verification authorities worldwide.
It offers strategic recommendations to help mobile operators maximise their success in the RCS for Business market in 2026, including guidance on monetising conversational use cases, which partnerships to prioritise, and how to position the channel to drive enterprise interest and adoption. In addition, it provides actionable advice for RCS for Business platform vendors on supporting enterprise onboarding, and outlines the essential tools and capabilities required to accelerate adoption of the channel for high‑value use cases.
The report also includes a Future Leaders Index, which assesses eight vendors providing RCS Business Managed Services for mobile operators, including capabilities such as traffic visibility and financial reconciliation support. Vendors are positioned as Future Leaders, Niche Specialists, Emulators, or Early-stage vendors based on their disruptive and growth potential.
Juniper Research’s Future Leaders Index for RCS Operator-managed Services includes the following key players:
- Gupshup (Dotgo)
- Infobip
- Interop Technologies
- Openmind Networks
- Sinch
- Tanla Platforms
- TelcoGuard
- TOMIA
Competitor Leaderboard Report
Our RCS for Business market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 17 vendors in the space. The vendors are positioned as an Established Leader, Leading Challenger, or Disruptor and Challenger based on product and capability assessments.
Juniper Research’s Vendor Competitor Leaderboard for RCS for Business includes the following key players:
- CM.com
- Comviva
- GMS (Global Message Services)
- Gupshup
- Infobip
- LINK Mobility
- nativeMsg
- Proximus Global
- Sinch
- Smartping
- Soprano Design
- Syniverse
- Tata Communications
- Tanla Platforms
- Twilio
- Vibes
- Vonage
This report is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by robust methodology.
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プレスリリース
Operator RCS for Business Revenue to Reach $3 Billion Globally by 2027, Growing 150% in Two Years
Hampshire, UK – 16th February 2026: A new study by global tech strategists Juniper Research forecasts that operators will generate $3.1 billion globally from RCS for Business traffic in 2027; up from $1.2 billion in 2025.
While 2025 marked a pivotal year for RCS, driven by growing subscriber reach and a surge in enterprise interest, future growth will be fuelled by the emergence of new use cases that leverage the channel’s conversational capabilities, such as customer support and sales.
“Historically, the biggest challenge with RCS for Business was cultivating demand for a channel with limited reach. Now, with RCS penetration surpassing 80% in markets such as the US and France, operators face a new challenge: establishing effective pricing models for conversational use cases to unlock new revenue,” said Molly Gatford, Senior Research Analyst at Juniper Research.
How Operators Must Capitalise on Emerging Use Cases
The new capability to initiate an RCS conversation from Google Search is expected to drive major growth in Person-to-Application (P2A) messaging as customers can more easily discover and engage with brands. However, to capitalise on this growth, Juniper Research believes mobile operators must prioritise visibility of RCS traffic to optimise monetisation of P2A use cases.
“As more brands use RCS as a conversational channel, mobile operators must partner with providers offering transparency into conversational traffic, specifically conversation duration, message volume, and how the conversation was initiated. This data will be key as mobile operators must develop differentiated conversational pricing models for RCS in the future,” Gatford concluded.
The new market research suite offers the most comprehensive assessment of the RCS for Business market to date; providing analysis and forecasts of over 160,000 datapoints, across 61 countries, over five years. It includes a ‘Competitor Leaderboard’ and examination of future market opportunities.