Mobile Messaging Market: 2026-2030
| 出版 | Juniper Research |
| 出版年月 | 2026年02月 |
| ベーシックライセンス | GBP 4,250 |
| 種別 | 英文調査報告書 |
| ※ | ※部分購入も可能です。価格表をご参照ください。 |
| 商品番号 | SMR-13911 |
Juniper Researchのモバイルメッセージング調査レポートは、今後5年間で大きな変化が見込まれる市場に関する洞察に満ちた分析を提供します。この調査レポートは、モバイルメッセージングベンダー、モバイルネットワーク事業者（MNO）、そして企業に対し、モバイルメッセージング市場における市場動向の変化を効果的に活用するための情報を提供します。さらに、SMSトラフィックと収益の減少、リッチコミュニケーションサービス（RCS）トラフィックの増加、そして会話型AIが競争環境にどのような変化をもたらすかについても指針を提供します。
モバイルメッセージング市場調査レポートには、モバイルメッセージング市場の将来成長を予測するデータへのアクセスを含む、個別に購入可能な複数のオプションが含まれています。これには、モバイルメッセージングユーザー、送信メッセージ数、SMS、MMS、オーバーザトップ（OTT）、ソーシャルメディアメッセージング、電子メール、RCSの市場シェアに関する詳細な予測が含まれており、市場の関係者にとってのトレンドと機会に関する実用的な洞察を提供します。さらに、モバイルメッセージング市場における20社のマーケットリーダーに関する詳細な分析資料も含まれています。これらのすべての要素が含まれ、大幅な割引が適用されるフルリサーチレポートとして購入することもできます。
主な特長
- 市場ダイナミクス：SMSトラフィックと収益の減少と、RCSやソーシャルメディアメッセージングなどのリッチメッセージングチャネルの成長が続く中、モバイルメッセージング市場における主要なトレンドと変化する市場ダイナミクスに関する洞察を提供します。この調査スイートでは、主要ベンダーが市場の変化から利益を得るためにどのようにポジショニングしているかを評価し、進化する市場に適応するためにベンダーがさらに何をすべきかを詳細に示しています。また、主要61カ国におけるモバイルメッセージング市場の現状と将来の成長に関する地域市場成長率分析も含まれています。
- 主なポイントと戦略的推奨事項：モバイルメッセージング市場における主要な機会と知見の詳細な分析に加え、モバイルメッセージングベンダー、MNO、企業向けの主要な戦略的推奨事項を提供します。
- ベンチマーク業界予測：SMS、MMS、OTT、ソーシャルメディアメッセージング、メール、RCS別の送信メッセージ量、およびSMS、MMS、RCS別のモバイルメッセージング収益の5年間予測を提供します。
- Juniper Research競合リーダーボード：Juniper Research競合リーダーボードを通じて、モバイルメッセージングベンダー20社の主要プレーヤーの能力とキャパシティを評価し、市場パフォーマンス、製品の強み、将来の事業見通しなどの基準に基づいてベンダーを評価します。
Overview
Juniper Research’s Mobile Messaging research suite provides insightful analysis of a market that will experience significant change in the next five years. The research suite provides mobile messaging vendors, mobile network operators (MNOs), and enterprises with intelligence on how to capitalise on changing market dynamics within the mobile messaging market. Additionally, it offers guidance on how declining SMS traffic and revenue, increasing Rich Communication Services (RCS) traffic, and conversational AI will change the competitive landscape.
The Mobile Messaging Market research suite includes several different options which can be purchased separately, including access to data mapping the future growth of the mobile messaging market. This includes detailed forecasts for mobile messaging users, messages sent, and market shares for SMS, MMS, over-the-top (OTT), social media messaging, email, and RCS; providing actionable insights into the trends and opportunities for stakeholders in the market. Additionally, it includes a document containing an extensive analysis of the 20 market leaders in the mobile messaging market. The coverage can also be purchased as a Full Research Suite which includes all of these elements and a substantial discount.
Collectively, these elements provide essential analysis for understanding and exploiting this rapidly changing market; allowing mobile messaging vendors, MNOs, and enterprises to identify key approaches to shape their future strategy. The research suite’s extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.
All report content is delivered in the English language.
Key Features
- Market Dynamics: Insights into key trends and changing market dynamics within the mobile messaging market, as SMS traffic and revenue decline and rich messaging channels such as RCS and social media messaging continue to grow. The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what they can further do to better align with the evolving market. The suite also includes a regional market growth rate analysis on the current development and future growth of the mobile messaging market across 61 key countries.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, MNOs, and enterprises.
- Benchmark Industry Forecasts: Five-year forecasts are provided for volume of messages sent, split by SMS, MMS, OTT, social media messaging, email, and RCS, as well as mobile messaging revenue, split by SMS, MMS, and RCS.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the Mobile Messaging market includes access to a comprehensive five-year forecast dataset comprising 130 tables and over 92,000 datapoints. Metrics in the research suite include:
- Mobile Messaging Users
- Mobile Messaging Traffic
- Mobile Messaging Market Value
These metrics are provided for the following messaging channels:
email
- MMS
- OTT
- RCS
- SMS
- Social Media Messaging
Juniper Research’s Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
Market Trends & Strategies Report
This report examines the Mobile Messaging market landscape in thorough detail; assessing the trends and factors shaping the market. This must-have strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging vendors, MNOs, and enterprises; addressing key changes and developing opportunities, and how stakeholders must navigate these. It also includes evaluation of key, country-level opportunities for growth in mobile messaging.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 20 leading Mobile Messaging vendors. The vendors are positioned as an Established Leader, Leading Challenger, or Disruptor and Challenger, based on capacity and capability assessments. The 20 vendors include:
- Bird
- CEQUENS
- Clickatell
- CM.com
- Comviva
- GMS Global Message Services
- Infobip
- Interop Technologies
- Link Mobility
- Mitto
- Monty Mobile
- Orange Wholesale
- Proximus Global
- Sinch
- Soprano Design
- Syniverse
- Tanla
- Tata Communications
- Twilio
- Vonage
This competitive analysis document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
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プレスリリース
OTT Messaging Apps to Exceed 5 Billion Users Globally by 2028; Driving Shift in Enterprise Communication Strategies
Hampshire, UK – 23rd February 2026: A new study by global tech strategists Juniper Research has revealed 5.2 billion users globally will use over-the-top (OTT) messaging apps by 2028; representing over half the global population.
This marks a 16% increase from 4.4 billion in 2025; driven by rising smartphone adoption and improved network infrastructure across emerging markets.
The growing reach of OTT messaging will significantly influence enterprises’ business messaging strategies, as brands incorporate these channels to connect with customers on their preferred platforms, and leverage their rich channel capabilities, particularly for marketing.
“While enterprise use of Application-to-Person (A2P) via OTT will increase, platforms will look to limit marketing usage to preserve the value of Person-to-Person (P2P) messaging. Therefore, brands will need to introduce alternative capabilities, such as click-to-chat, to capitalise on OTT messaging growth.” explained Ardit Ballhysa, Senior Research Analyst at Juniper Research.
Click-to-chat Represents a Clear Opportunity
To avoid spamming OTT messaging users and work around marketing messaging restrictions, Juniper Research expects brands to shift to click-to-chat. This will enable them to capture customer data and engage in conversational commerce experiences without overloading OTT channels. Mobile messaging vendors must, therefore, simplify enterprise adoption by offering preconfigured templates that ease the launch of website‑originated messages.
“Enterprises may hesitate to implement click-to-chat if they do not have the systems and resources to handle the increase in incoming messaging traffic. To address this, mobile messaging vendors must promote their chatbot offerings; ensuring enterprises can automate and scale responses as customer use of click-to-chat accelerates,” Ballhysa concluded.