Global OTT Business Messaging Market 2023-2028
世界のビジネス向けOTTメッセージング市場 2023-2028年
REPORT OVERVIEW
Our new OTT Business Messaging market research provides indispensable analysis into how CPaaS (Communications Platform-as-a-Service), and CSPs (Communications Service Providers) can leverage OTT (Over the Top) messaging channels to expand their business messaging offerings, and revenue. Strategic recommendations are provided for the innovation, and monetisation of key OTT business messaging services including, LLM (Large Language Model) chatbots, super apps, customer data platforms, and CRMs (Customer Relationship Managers). Further analysis, and recommendations are provided for developments in the OTT business market, including the introduction of the EU’s (European Union) Digital Markets Act, which has forced the development of interoperability between messenger apps, and the introduction of WhatsApp’s new pricing structure for its OTT business messaging services.
The new research also includes Juniper Research’s Country Readiness Index, which provides a detailed assessment of the current, and future OTT business messaging market for each of the 60 countries, included in the report’s forecast data. Using a rigorous methodology, the Country Readiness Index leverages bespoke 5-year forecasts, and our analysts’ expertise to provide scoring for each country.
This report is accompanied by 5-year forecasts for the market, including:
- Advertising
- Banking
- Healthcare
- Content Payment
- Retail
- Ticketing
- Other
The research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Data & Forecasting (PDF)
- 5-year Market Sizing & Forecast Spreadsheet (Excel)
- 12 Months’ Access to our harvest Online Data Platform