スマートトイレの世界市場動向と分析 – 2025年版

スマートトイレとは、衛生、快適性、利便性を向上させるために設計された様々な技術機能を備えた高度なトイレです。これらの機能には、自動洗浄、セルフクリーニング機能、温水便座、ビデ機能、空気乾燥、消臭、健康モニタリングセンサーなどが含まれます。スマートトイレの普及を促進する主な要因の一つは、消費者の衛生意識の高まりと、スマート機能が提供する利便性です。2023年の世界のスマートトイレ市場規模は82億7,000万米ドルで、2029年には150億5,000万米ドルに達すると予想されています。

スマートトイレ市場は、自動洗浄、ビデ機能、温水便座、健康モニタリングセンサーなど、ユーザーの利便性と衛生状態を向上させる様々な機能を統合できる技術の進歩により、長年にわたり大幅な成長を遂げてきました。第二に、個人の健康と衛生に対する意識と関心の高まりが、スマートトイレが優れた清潔さを提供し、健康指標を追跡できることから、需要を押し上げています。第三に、可処分所得の増加とホームオートメーションの普及により、これらのハイテク機器は消費者にとってより身近で魅力的なものとなっています。さらに、環境への配慮から、節水・省エネ製品が好まれる傾向にあり、スマートトイレはこれらを体現する製品が多くあります。最後に、高齢化社会の到来と、より身近で使いやすいトイレソリューションへのニーズが、スマートトイレが高齢者の移動と使いやすさを支援する機能を提供することから、市場の拡大に貢献しています。スマートホームエコシステムとの統合、節水・省エネ、健康モニタリング機能、新興市場への進出など、その他の重要なトレンドも、市場の成長をさらに促進すると予想されます。世界のスマートトイレの市場価値は、2024～2029年の予測期間中に10.49%のCAGRで成長すると予測されています。

A smart toilet is an advanced toilet equipped with various technological features designed to enhance hygiene, comfort, and convenience. These features often include automatic flushing, self-cleaning capabilities, heated seats, bidet functions, air drying, deodorizing, and health monitoring sensors. One of the major factors driving the adoption of smart toilet is increasing consumer awareness of hygiene and the convenience offered by smart features. The global smart toilet market value in 2023 stood at US$8.27 billion, and is likely to reach US$15.05 billion by 2029.

Global Smart Toilet Market

Competitive Landscape and Recent Developments:

The global smart toilet market is fragmented and competitive catering to domestic and international demand. Players operating in the global smart toilet market focus on providing high-quality products to fulfill customer demand. These players have a well-established customer base and dominate the market ranking with a high market share in the global smart toilet market. Key players of global smart toilet market are:

• Lixil Corp
• Villeroy & Boch AG
• Kohler Co. Roca Group
• TOTO Ltd.
• Brondell
• OVE Decors ULC
• Dyconn Faucet
• Wellis Magyarorszag Zrt
• Duravit AG Jomoo Group
• EPLO

The key players are constantly investing in strategic initiatives, such as adoption of new technologies, introducing their products to emerging markets and more, to maintain a competitive edge in this market. For instance, at CES 2024, Kohler has launched a new PureWash E930 bidet seat that can smarten existing toilet by bringing new sprays, app connectivity and voice control. The company revealed that this bidet seat can accept voice commands by connecting via Amazon’s Alexa or Google Home and on August 03, 2023, SYNSOL Launches Second-Generation Smart Toilet with Medical Grade Electrolyte Detection and ECG Monitoring.

The smart toilet market has experienced significant growth over the years primarily due to advancements in technology that have made it possible to integrate various features such as automated flushing, bidet functions, heated seats, and health monitoring sensors, which enhance user convenience and hygiene. Secondly, increasing awareness and concern for personal health and sanitation have driven demand, as smart toilets offer superior cleanliness and can track health metrics. Thirdly, rising disposable incomes and the growing trend of home automation have made these high-tech fixtures more accessible and desirable among consumers. Additionally, environmental concerns have led to a preference for water-saving and energy-efficient products, which smart toilets often embody. Lastly, the aging population and their need for more accessible and user-friendly bathroom solutions have contributed to the market’s expansion, as smart toilets provide features that aid mobility and ease of use for elderly individuals. Other significant trends including integration with smart home ecosystems, water and energy efficiency, health monitoring features, expansion in emerging markets, etc. are expected to drive market growth further. The global smart toilet market value is projected to grow at a CAGR of 10.49%, during the forecast period of 2024-2029.