メンズヘルスとウェルネスの世界市場 : 2030年までの予測

Men’s health and wellness includes a broad and holistic approach to men’s physical, mental and social well-being. Men are prioritizing wellness across multiple dimensions. From fitness adoption and frequenting boutique studios to integrative health practices and prioritizing self-care, men had a massive impact on the health and wellness industry. In 2024, the global men’s health and wellness market was valued at US$1.42 trillion, and is probable to reach US$2.88 trillion by 2030.

メンズヘルスとウェルネスには、男性の身体的、精神的、そして社会的な幸福に対する広範かつ包括的なアプローチが含まれます。男性は様々な側面からウェルネスを重視しています。フィットネスの導入やブティックスタジオへの通い、統合的な健康法の実践、セルフケアの重視など、メンズヘルスとウェルネス業界に大きな影響を与えています。2024年には、世界のメンズヘルスとウェルネス市場は1兆4,200億米ドルと評価され、2030年には2兆8,800億米ドルに達すると予想されています。

Global Men’s Health and Wellness Market

Men are now substantially more aware of their health post-pandemic. Global men’s health and wellness market is expected to surge in the future due to rising demand for personalized nutrition and supplements, tech-enabled health monitoring, social influence, telemedicine and digital health services, etc. Subsequently, social media and online communities are playing an increasingly important role in men’s health and wellness, providing platforms for sharing experiences, seeking advice, and finding support from peers facing similar health challenges. Influencers and celebrities are also leveraging their platforms to raise awareness about men’s health issues and promote healthy lifestyle choices. Exploring beyond Mega Men multivitamins and reaching the limit on the bench press, there is a growing interest in men’s health that includes fertility technology, skincare, emotional well-being, and even cosmetic products. The market is expected to grow at a CAGR of approx. 12% during the forecasted period of 2025-2030.

パンデミック以降、男性の健康意識は大幅に高まっています。パーソナライズされた栄養補助食品やサプリメント、テクノロジーを活用した健康モニタリング、ソーシャルインフルエンス、遠隔医療、デジタルヘルスサービスなどの需要の高まりにより、世界のメンズヘルスとウェルネス市場は今後急増すると予想されています。その結果、ソーシャルメディアやオンラインコミュニティは男性の健康とウェルネスにおいてますます重要な役割を果たし、経験を共有し、アドバイスを求め、同様の健康課題に直面している仲間からのサポートを得るためのプラットフォームを提供しています。インフルエンサーや有名人も、男性の健康問題に関する意識を高め、健康的なライフスタイルの選択を促進するために、それぞれのプラットフォームを活用しています。メガメンマルチビタミンの先を探求し、ベンチプレスの限界に挑戦する男性は、不妊治療技術、スキンケア、精神的な健康、さらには化粧品を含む男性の健康への関心が高まっています。市場は、2025年から2030年の予測期間中に約12％のCAGRで成長すると予想されています。

Competitive Landscape and Recent Developments:

Global men’s health and wellness market is fragmented, with a huge number of players in the market. Market players have implemented sustainable growth techniques in the market. To strengthen their position in the market, some of the leading competitors are pursuing various growth methods such as mergers, acquisitions, collaborations, and agreements. Key players of global men’s health and wellness market are:

• Koninklijke Philips N.V.
• L’Oréal S.A.
• The Procter & Gamble Company
• Unilever PLC
• Herbalife Ltd
• Nestlé S.A. (The Bountiful Company)
• Abbott Laboratories
• Hims & Hers Health, Inc.
• Equinox Group
• Amway Corp
• David Lloyd Leisure Limited
• Anytime Fitness Franchisor, LLC
• Vitabiotics

The key players are actively pursuing strategic initiatives such as new product launches, geographic expansion into emerging markets, and mergers & acquisitions, to strengthen their market presence and gain a competitive edge. Many of them operate through diverse business segments, allowing them to cater to various aspects of men’s health and wellness, including nutrition, personal care, fitness, and medical devices. For instance, In February 2025, Unilever collaborated with former football star Marshawn Lynch to launch two new Dove Men+Care Whole Body Deodorant sprays—Marine + Blue Cypress and Fig + Suede. These products are formulated to tackle body odour across the entire body, addressing a major awareness gap revealed by Dove Men+Care research, which found that 63% of men are unaware of comprehensive body odour solutions.