ロケーションインテリジェンス市場レポート : 2025-2033年

ロケーションインテリジェンス市場レポート : サービス（コンサルティング、システム統合など）、用途（営業・マーケティング最適化、リモート監視、ワークフォースマネジメント、資産管理、施設管理、リスク管理、顧客管理など）、最終用途産業（運輸・物流、小売・消費財、政府・防衛、製造・工業、IT・通信など）、および地域 2025-2033年

世界のロケーションインテリジェンス市場規模は、2024年に215億米ドルに達しました。IMARCグループは、今後、市場規模が2033年までに688億米ドルに達し、2025年から2033年にかけて13.13%の年平均成長率（CAGR）で成長すると予測しています。スマートデバイスの普及、空間データ分析への需要の高まり、IoTおよびAI技術の飛躍的な進歩、そして効率的な資産管理と最適化へのニーズの高まりなどが、市場の成長を牽引する主要な要因となっています。

モノのインターネット（IoT）デバイスは膨大な空間データを生成します。企業や政府は、これらのデータを分析することで、顧客行動に関する貴重な洞察を得たり、業務を最適化したり、サービス提供を改善したりすることができます。業界レポートによると、2025年までにIoTデバイスの数は270億台を超えると予測されています。IoTの大部分はスマートフォンによって構成されています。2023年第4四半期のスマートフォンのユニークユーザー数は約53億人でした。これに伴い、IoTと位置情報インテリジェンスの統合が進むことで、リアルタイムの追跡と監視が可能になり、運輸、物流、小売など様々な分野における意思決定プロセスが強化され、位置情報インテリジェンス市場の収益を押し上げることが期待されています。

Report Overview

The global location intelligence market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.13% during 2025-2033. The widespread adoption of smart devices, the growing demand for spatial data analytics, significant advancements in IoT and AI technologies, and the rising need for efficient asset management and optimization are some of the major factors propelling the growth of the market.

Location Intelligence Market Trends:

Rising Use of IoT Devices

The Internet of Things (IoT) devices generate vast amounts of spatial data, which businesses and governments can analyze to gain valuable insights into customer behavior, optimize operations, and improve service delivery. According to industry reports, it is estimated that there will be over 27 billion such IoT devices by 2025. A large majority of the IoT is made up of smartphones. The total number of unique smartphone users was around 5.3 billion in Q4 2023. In line with this, the increasing integration of IoT with location intelligence enables real-time tracking and monitoring, enhancing decision-making processes across various sectors such as transportation, logistics, and retail which is expected to fuel the location intelligence market revenue positively.

Significant Advancements in AI and Machine Learning

Advanced technologies facilitate sophisticated data analysis, enabling organizations to derive actionable insights from complex geospatial data. For instance, in January 2024, Deloitte launched the Geospatial and AI Platform for Scenario Planning and Monitoring, powered by Google Earth integrations, Google Earth Engine (GEE), and Generative AI technology from Vertex AI. Deloitte’s platform can help clients leverage AI and geospatial data to act on sustainability and climate as they work toward positive economic, social, and environmental outcomes. Clients can tap into these transformative technologies to help improve planning processes for disaster response, infrastructure development, and urban planning processes, which can enable more sustainable decision-making. The platform also provides insights on land use to help businesses optimize for sustainable outcomes, along with financial modeling capabilities that apply geospatial data to support sustainable investments. AI-powered location intelligence tools are expected to be pivotal in predicting trends, identifying patterns, and automate decision-making, thereby increasing efficiency and effectiveness in business operations in the coming years, thereby creating a positive location intelligence market outlook.

Growing Government Initiatives and Smart City Projects

Governments worldwide are investing in geospatial technologies to develop smart cities, improve urban planning, and enhance public safety. For instance, in October 2023, colleagues from across the three levels of the World Health Organization (WHO) together with representatives from UNFPA, UNICEF, and the Bill & Melinda Gates Foundation (BMGF), marked a significant milestone with the opening of the first-ever Geographic Information Systems (GIS) Centre in a country office. The World Health Organization (WHO) is dedicated to strengthening public health systems worldwide using the latest advances in digital tools and technology. This includes using Geographic Information Systems (GIS) to reveal spatial patterns and provide vital insights to decision-makers. Representatives from the Somalia Ministry of Health were also in attendance, underlining the significance of this initiative. The GIS Centre is in the WHO office of Somalia in Mogadishu, and its launch marks an important step forward for public health systems both in the country and in the region. These initiatives create a robust demand for location intelligence solutions, driving technological innovation and adoption.

Location Intelligence Market Report Scope: