世界のスキンケア市場予測　2025-2032年

世界のスキンケア市場：原料別（天然、オーガニック、合成） 使用者層別（男性、女性） 製品タイプ別（CBDオイル/クリーム、保湿剤・ローション、バーム、マスク＆セラム、洗顔料・ボディークレンザー、石鹸、その他の製品タイプ） 価格帯別（エコノミー、プレミアム） パッケージ別（ポンプ・ディスペンサー、チューブ、ジャー/ボトル、スティック、その他のパッケージ） 流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、薬局、百貨店、オンライン小売、その他の流通チャネル） 地域別

世界のスキンケア市場は2025年時点で1,615億1,000万ドルと評価されており、2032年には2,464億ドルに達すると予測されています。予測期間である2025年から2032年にかけて、年平均成長率（CAGR）は6.22%で成長します。本調査では、2024年を基準年とし、予測期間は2025年から2032年としています。本市場調査では、危機がスキンケア市場に与える影響についても、定性面と定量面の両方で分析しています。

世界のスキンケア市場は、肌の健康と外観を維持、保護、そして改善するために設計された包括的なスキンケア製品を網羅しています。この広大な市場には、保湿剤、洗顔料、美容液、マスク、そして乾燥肌、脂性肌、シミ、エイジングサインなど、様々な肌悩みに対応した特別なトリートメントが含まれます。

スキンケア製品市場は、様々な肌タイプの消費者の多様なニーズに応え、基本的な保湿から高度なアンチエイジングケアまで、毎日のスキンケアルーティンのためのソリューションを提供しています。皮膚がん予防と肌の健康ケアの重要性に対する意識が高まるにつれ、治療効果と美容効果の両方を兼ね備えた高品質なスキンケア製品への消費者の投資は増加しています。

都市化の進展、大気汚染への曝露、ライフスタイルの変化により、専門的なスキンケア製品の必要性が高まっており、その一方で、ソーシャル メディアの影響や有名人の推薦が、さまざまな肌タイプや人口統計にわたる消費者の購買行動に大きな影響を与えています。

Inkwood Researchでは世界の下記地域・国別の市場調査レポートも出版しています。各レポートの詳細についてはお問合せください。

KEY FINDINGS

The global skin care market is valued at $161.51 billion as of 2025 and is expected to reach $246.40 billion by 2032, progressing with a CAGR of 6.22% during the forecast period, 2025-2032. The base year considered for the study is 2024, and the forecast period is between 2025 and 2032. The market study has also analyzed the crisis impact on the skin care market qualitatively as well as quantitatively.

GLOBAL SKIN CARE MARKET FORECAST 2025-2032

The global skincare market encompasses a comprehensive range of skin care products designed to maintain, protect, and enhance skin health and appearance. This expansive market includes moisturizers, cleansers, serums, masks, and specialized treatments targeting various skin concerns such as dry skin, oily skin, dark spots, and signs of aging.

The skin care products market serves diverse consumer needs across different skin types, offering solutions for daily skin care routines that address everything from basic hydration to advanced anti-aging treatments. With growing awareness about skin cancer prevention and the importance of care for skin health, consumers increasingly invest in quality skin care products that provide both therapeutic and cosmetic benefits.

The exponential growth of the global skincare market is driven by increasing consumer awareness about skin health, rising disposable incomes, and evolving beauty standards worldwide. The market value continues to expand as consumers prioritize comprehensive skin care routines that address specific concerns like dry skin management, dark spots reduction, and the prevention of skin cancer through protective formulations.

Growing urbanization, pollution exposure, and lifestyle changes have heightened the need for specialized skin care products, while social media influence and celebrity endorsements significantly shape consumer purchasing behaviors across different skin types and demographics.

Global Skin Care Industry | Top Trends

• The modern skincare market is experiencing a fundamental shift toward ethical and sustainable practices, with consumers increasingly demanding transparency in ingredient sourcing and manufacturing processes. This trend encompasses products that avoid animal testing, utilize plant-based formulations, and employ eco-friendly packaging solutions. The movement extends beyond mere marketing claims to encompass genuine commitments to environmental responsibility, driving innovation in sustainable packaging, carbon-neutral manufacturing, and ethically sourced ingredients that address various skin concerns from dry skin to oily skin management while maintaining environmental consciousness.
• Artificial intelligence and machine learning technologies are revolutionizing how consumers approach their skin care routines, offering personalized recommendations based on individual skin types, environmental factors, and specific concerns such as dark spots, dry skin, or oily skin conditions. These advanced diagnostic tools analyze skin characteristics through smartphone cameras or specialized devices, providing customized product recommendations and treatment protocols. This technological integration enhances the effectiveness of skin care products while improving consumer satisfaction and driving market growth through increased engagement and product efficacy.
• The integration of cutting-edge biotechnology and scientific research is producing breakthrough ingredients that target aging processes at the cellular level, offering superior results for skin health and appearance. These innovations include peptides, growth factors, stem cell extracts, and advanced delivery systems that enhance ingredient penetration and efficacy. The focus on science-backed formulations addresses consumer demand for proven results while expanding treatment options for various skin types and concerns, including prevention strategies for skin cancer risk factors and comprehensive care for skin health maintenance.
• The skincare market is witnessing increased demand for products that combine multiple benefits in single formulations, catering to busy lifestyles while addressing diverse skin care needs efficiently. This trend includes products that simultaneously moisturize, protect against environmental damage, and treat specific concerns like dark spots or oily skin conditions. Additionally, the men’s skincare segment is experiencing unprecedented growth as traditional gender boundaries in beauty and personal care continue to evolve, creating new market opportunities and driving innovation in product development and marketing strategies.

REPORT SYNOPSIS