韓国のスキンケア市場予測　2025-2032年

韓国のスキンケア市場：原料別（天然、オーガニック、合成）ユーザー層別（男性、女性）製品タイプ別（CBDオイル/クリーム、保湿剤・ローション、バーム、マスク＆セラム、洗顔料・ボディークレンザー、石鹸、その他）価格帯別（エコノミー、プレミアム）パッケージ別（ポンプ・ディスペンサー、チューブ、ジャー/ボトル、スティック、その他）流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、薬局、百貨店、オンライン小売、その他流通チャネル）

韓国のスキンケア市場は2025年時点で49億4,000万ドルと評価されており、2025年から2032年の予測期間中に6.21%のCAGRで成長し、2032年までに75億3,000万ドルに達すると予想されています。

韓国はスキンケアのイノベーションとKビューティートレンドの世界的な中心地であり、消費者がスキンケアルーティンと高度な処方に関する卓越した知識を発揮する洗練された市場としての地位を確立しています。スキンケア市場は、乾燥肌、脂性肌、シミ予防など、様々な肌タイプや肌悩みに対応するマルチステップルーティンを通して、完璧な肌を実現するという文化的な価値観を深く重視しています。

KEY FINDINGS

The South Korea skin care market is valued at $4.94 billion as of 2025 and is expected to reach $7.53 billion by 2032, growing with a CAGR of 6.21% during the forecast period, 2025-2032.

South Korea stands as the global epicenter of skincare innovation and K-beauty trends, establishing itself as a sophisticated market where consumers demonstrate exceptional knowledge about skin care routines and advanced formulations. The skincare market benefits from deep cultural emphasis on achieving flawless skin through multi-step routines that address various skin types and concerns including dry skin management, oily skin control, and dark spots prevention.

MARKET INSIGHTS

Korean consumers prioritize products that deliver visible results while maintaining gentle formulations suitable for sensitive skin, driving continuous innovation in the global skincare market. The market value continues expanding through domestic brand strength, international expansion, and technological advancement in personalized skin care solutions.

The regulatory environment in South Korea supports innovation while ensuring consumer safety through stringent testing requirements and quality standards that enhance market credibility. Government initiatives promote the cosmetics industry through research and development funding, export support programs, and regulatory frameworks that facilitate market entry for innovative skin care products.

Korean consumers demonstrate high awareness about skin cancer prevention and invest significantly in sun protection formulations that address diverse climate conditions. The market benefits from advanced retail infrastructure, strong e-commerce penetration, and sophisticated distribution networks that effectively reach target demographics across different age groups and skin care preferences.

E-commerce platforms and digital marketing channels have revolutionized how Korean consumers discover and purchase skin care products, with live-streaming commerce and social media influence driving significant market growth. The rise of indie beauty brands and niche players creates opportunities for specialized formulations targeting specific skin concerns such as sensitive skin care, anti-aging solutions, and pollution protection. Korean consumers increasingly seek products with transparent ingredient lists, sustainable packaging, and proven efficacy through clinical testing. The expanding male grooming segment presents new growth opportunities as traditional gender boundaries in the skin care market continue evolving.

Innovation in biotechnology and ingredient science positions South Korea as a leader in developing next-generation skin care products that address evolving consumer needs and global market demands. The integration of artificial intelligence, personalized diagnostics, and customized formulations enhances consumer experience while driving market value growth through premium positioning. Korean brands leverage traditional ingredients alongside modern technology to create unique formulations that appeal to both domestic and international consumers. The market demonstrates resilience through economic cycles while maintaining focus on quality, innovation, and consumer satisfaction in the competitive global skincare market landscape.

REPORT SYNOPSIS