アプリ分析市場 : サービス、タイプ (モバイルアプリ＆ Web アプリ)、用途 (広告＆マーケティング分析、アプリのパフォーマンス＆運用管理、コンバージョントラッキング、ユーザー分析)、業種、地域別 – 2028年までの世界予測
App Analytics Market by Offering, Type (Mobile Apps and Web Apps), Application (Advertising & Marketing Analytics, App Performance & Operations Management, Conversion Tracking, User Analytics), Vertical and Region – Global Forecast to 2028
The global app analytics market was valued at USD 6.3 billion in 2023 and is estimated to reach USD 15.7 billion by 2028, registering a CAGR of 20.2% during the forecast period. The mobile app industry is experiencing significant growth, with a remarkable increase in app downloads. App usage and smartphone penetration are both growing steadily.
Major vendors offering app analytics software and services across the globe are Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US).