| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年2月 |
AI for Sales and Marketing Market – Global Forecast to 2030
The AI for sales and marketing market is projected to grow from USD 57.99 billion in 2025 to USD 240.58 billion by 2030 at a compound annual growth rate (CAGR) of 32.9% during the forecast period.
セールスとマーケティング向けAI市場は、予測期間中に年平均成長率 (CAGR) 32.9% で成長し、2025 年の 579 億 9,000 万米ドルから 2030 年には 2,405 億 8,000 万米ドルに達すると予測されています。
The rising demand for automation, personalized customer engagement, and data-driven insights drive AI for the sales and marketing market. AI enhances lead generation, customer segmentation, and predictive analytics, optimizing sales strategies and marketing ROI. NLP and machine learning advancements enable intelligent chatbots, recommendation systems, and sentiment analysis. However, challenges such as high implementation costs, data privacy concerns, and integration issues with legacy systems hinder adoption. Additionally, resistance to AI due to job displacement fears and ethical concerns further restrains market growth.
自動化、パーソナライズされた顧客エンゲージメント、データに基づく洞察に対する需要の高まりにより、セールスとマーケティング向けAIの推進が進んでいます。AIはリード生成、顧客セグメンテーション、予測分析を強化し、販売戦略とマーケティング ROI を最適化します。NLP と機械学習の進歩により、インテリジェントなチャットボット、推奨システム、感情分析が可能になります。ただし、実装コストの高さ、データプライバシーの懸念、レガシーシステムとの統合の問題などの課題が、導入を妨げています。さらに、雇用喪失の恐れや倫理的な懸念による AIへの抵抗が、市場の成長をさらに抑制しています。
The report includes the study of key players offering AI for sales and marketing solutions and services. It profiles major vendors in the AI for sales and marketing market. The major players in the AI for sales and marketing market include IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Signapore), Creatio (US), Lately.AI (US), and Regie.ai (US).
The report provides insights on the following pointers:
- Analysis of key drivers (The development of explainable AI models, Advancements in privacy-preserving machine learning techniques, The maturation of real-time processing capabilities has allowed AI systems to analyze and respond to customer interactions), restraints (AI struggles to interpret complex human emotions and nuanced buyer intent, AI-generated sales outreach often lacks the authenticity needed for high-conversion engagement, and The shortage of marketing professionals who understand both AI capabilities and fundamental marketing principles), opportunities (The convergence of augmented reality and AI is creating opportunities for immersive product demonstrations, Multimodal AI models are opening new possibilities for creating dynamic video content, and The integration of quantum computing with AI marketing systems), and challenges (The rise of synthetic data and AI-generated personas, AI struggles to generate truly personalized marketing content that resonates with diverse audiences, and AI-driven lead scoring systems often misinterpret buyer intent).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI for sales and marketing market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the AI for sales and marketing market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI for sales and marketing market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Signapore), Creatio (US), Lately.AI (US), Regie.ai (US), among others in the AI for sales and marketing market. The report also helps stakeholders understand the pulse of the AI for sales and marketing market and provides them with information on key market drivers, restraints, challenges, and opportunities.