Agentic Commerce Market: 2026-2031
| 出版 | Juniper Research |
| 出版年月 | 2026年04月 |
| ベーシックライセンス | GBP 4,250 |
| 種別 | 英文調査報告書 |
| ※ | ※部分購入も可能です。価格表をご参照ください。 |
| 商品番号 | SMR-17441 |
Juniper Researchの「エージェンティックコマース」リサーチレポートは、急速に成長しているこの市場に関する洞察に満ちた分析を提供します。AI開発者、決済インフラプロバイダー、eコマースマーケットプレイス、加盟店など、多くのステークホルダーが、将来の成長、主要なトレンド、競争環境を理解するのに役立ちます。
このリサーチレポートには、個別に購入できる複数のオプションが含まれています。「市場トレンドと戦略」要素では、エージェントコマースにおける主要な開発分野と関心領域、新しいエージェントコマースプロトコルやセクターなどについて、洞察に満ちた分析を提供します。さらに、Juniper Researchの「国別準備状況指数」では、61の地域におけるエージェントコマースの現状と将来の機会について、国レベルでの分析を提供します。
「データと予測」要素では、今後5年間のエージェントコマース市場の普及状況と将来の成長をマッピングしたデータにアクセスできます。データはB2C市場とB2B市場に分けて提供されています。
さらに、「競合企業ランキング」ドキュメントでは、エージェンティックコマース分野における24社の市場リーダーについて、詳細な分析を提供しています。 AI開発者と決済インフラプロバイダー向けに、2つの異なる競合ランキングに分割しました。これにより、各ベンダーの能力とキャパシティ、そして製品提供内容に基づいて順位付けを行い、各ベンダーの包括的な分析を提供します。
主な特長
- 主要なポイントと戦略的提言:AIエージェント開発者、決済インフラプロバイダー、eコマースプラットフォーム、加盟店向けに、主要な開発機会、主要な調査結果、および主要な戦略的提言を詳細に分析します。
- 市場展望:エージェントコマース市場における主要なトレンドと市場拡大の課題に関する洞察を提供します。B2CおよびB2Bセクターの両方における関心領域を特定し、関連するユースケースやセクターについても解説します。さらに、関連するエージェントプロトコルなどの新しいトレンドの分析も含まれています。本調査では、61の主要国におけるエージェンティックコマース市場の現状とセグメント成長に関する国別準備指数と、将来の見通しも提供します。
- 業界ベンチマーク予測:企業と消費者の両方のユースケースにおける、エージェントコマース関連の取引総額と取引件数に関する包括的な予測を提供します。
- Juniper Research競合企業ランキング:Juniper Research競合企業ランキングを通じて、24のエージェントコマースプラットフォームの主要プレーヤーの能力とキャパシティを評価します。

Overview
Juniper Research’s Agentic Commerce research suite provides an insightful analysis of this rapidly emerging market; enabling stakeholders, including AI developers, payment infrastructure providers, eCommerce marketplaces, merchants and many others, to understand future growth, key trends, and the competitive environment.
The research suite includes several different options that can be purchased separately. The Market Trends & Strategies element includes an insightful analysis of the key areas of development and interest within agentic commerce, including new agentic commerce protocols and sectors. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities for agentic commerce in 61 different geographies.
The Data & Forecasting element includes access to data mapping the adoption and future growth of the agentic commerce market over the next five years; split by B2C and B2B markets.
Additionally, the Competitor Leaderboard document features an extensive analysis of the 24 market leaders in the agentic commerce space; split into two different Competitor Leaderboards for AI developers and payments infrastructure providers. This positions them based on capability and capacity, as well as on their product offering itself; offering a robust analysis of each vendor.
The coverage can also be purchased as a full research suite, containing the Market Trends & Strategies, Data & Forecasting, and Competitor Leaderboards, and at a substantial discount.
Collectively, these documents provide a critical tool for understanding this emerging market. They enable AI agent providers and payments infrastructure companies to shape their future strategy; capitalising on future growth opportunities. The research suite’s extensive coverage makes it a valuable tool for navigating this explosive-growth market.
All report content is delivered in the English language.
Key Features
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, key findings, and key strategic recommendations for AI agent developers, payment infrastructure providers, eCommerce platforms, and merchants.
- Market Outlook: Insights into key trends and market expansion challenges within the agentic commerce market; identifying areas of interest in both B2C and B2B sectors, including relevant use cases, as well as sectors. Furthermore, the report includes analysis of new trends, such as relevant agent protocols. The research also features a Country Readiness Index on the current development and segment growth of the Agentic Commerce market across 61 key countries, as well as providing a future outlook.
- Benchmark Industry Forecasts: Extensive forecasts for the total value and number of agentic commerce involved transactions, across both businesses and consumers use cases.
- Juniper Research Competitor Leaderboards: Key player capability and capacity assessment for 24 agentic commerce platforms, via the Juniper Research Competitor Leaderboards.
Research Deliverables


Market Data & Forecasting Report
The market-leading research suite for the Agentic Commerce market includes access to the full set of forecast data of 37 tables and over 38,000 datapoints. Metrics in the research suite include:
- Total Number of Agentic Commerce Transactions
- Total Value of Agentic Commerce Transactions
- Total Volume of Agentic Commerce Transactions per Annum
- Average Transaction Value that is Agentic Commerce
All numbers are split into B2C (business to consumer) use cases versus B2B.
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool enables users to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
Market Trends & Strategies Report
This report examines the Agentic Commerce market landscape in detail; assessing market trends and factors shaping the evolution of this emerging market. It delivers comprehensive analysis of the strategic opportunities in the agentic commerce landscape; assessing ways in which the agentic commerce market is changing, and what this means for overall market growth. The report also examines key challenges and opportunities, as well as providing an evaluation of key country-level opportunities for agentic commerce growth via a Country Readiness Index. Combined, the report provides an insightful resource for key stakeholders.
Competitor Leaderboard Report
The Competitor Leaderboards report provides coverage of 24 leading Agentic Commerce vendors over two leaderboards; splitting them into 10 agentic commerce AI agent developer vendors and 14 agentic commerce payments infrastructure provider vendors. Vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments. The 10 agentic commerce AI agent developer vendors included are:
- Alibaba
- Amazon
- Anthropic
- Apple
- Baidu
- Meta
- Microsoft
- OpenAI
- Perplexity
And the 14 agentic commerce payments infrastructure provider vendors included are:
- Adyen
- Affirm
- American Express
- Coinbase
- FIS
- Klarna
- Mastercard
- PayPal
- Revolut
- Square
- Stripe
- Visa
- Worldline
- Worldpay
The Competitor Leaderboards gives a comprehensive guide to the competitive landscape within agentic commerce; providing an important resource for stakeholders.
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プレスリリース
Agentic Commerce Set to Generate $1.5 Trillion Globally by 2030, as Payments Infrastructure Leaders Revealed
Hampshire, UK – 7th April 2026: A new study by global tech strategist firm Juniper Research has found agentic commerce spend will reach $1.5 trillion in 2030; growing from only pilot deployments in 2025 and 2026.
The study found that despite strong predicted growth, trust will remain the number one barrier to agentic commerce deployment. Over time, as AI product discoverability, AI agent use and trust grow, agentic commerce will develop into an important access channel, but will not replace traditional eCommerce checkouts for the foreseeable future.
Leaders Revealed in Emerging Ecosystem
As part of the study, Juniper Research released its 2026 Competitor Leaderboard for Agentic Commerce Payments Infrastructure Providers. The three leading payment vendors were identified as:
- Mastercard
- Visa
- Stripe

The Competitor Leaderboard analysed 14 leading providers, and ranked them based on criteria including specific capabilities enabling agentic flows and participation in agentic commerce protocols.
VP of Fintech Market Research Nick Maynard commented: “Agentic commerce is all about early mover advantage, and indeed, the top players have moved quickly to build the rails needed for agentic commerce payments. Early participation in frameworks has been highly beneficial, and as agentic commerce broadens, these frameworks and protocols will be vital for payment provider success.”
A limiting factor to agentic commerce is the highly fragmented payments market, with many different local payment methods. As such, payment service providers face a major challenge in integrating the right methods, but also a major opportunity to capture early market share if they get this mix right.
The new market research suite offers the most comprehensive assessment of the agentic commerce market to date; providing insightful market analysis and forecasts of 38,000 datapoints over a five-year period. In addition to two Competitor Leaderboards across payment infrastructure and AI developers, it includes detailed evaluation of current and future market opportunities.
