物流におけるスマートラベル　第2版

Berg Insight「物流におけるスマートラベル　第2版 – Smart Labels in Logistics – 2nd Edition」は物流における小包、ロールケージ、パレット、木箱やその他の小物品の追跡に使用されるスマートラベルソリューション市場を調査し、2030年までの市場予測を行っています。

レポートのハイライト：

• 市場をリードする企業20社の経営幹部へのインタビューから得られた知見。
• スマートラベルのバリューチェーンと主要アプリケーションの包括的な概要。
• 市場動向と主要な開発動向の詳細な分析。
• 市販されているスマートラベルの比較。
• スマートラベルソリューションプロバイダー17社のプロファイル。
• 2030年までのスマートラベルデバイスの出荷台数と導入ベースの予測。

Report Overview

Smart Labels in Logistics is a comprehensive report from Berg Insight analysing the latest developments and trends in the smart label market worldwide. This strategic research report from Berg Insight provides you with 70 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This study investigates the market for smart label solutions used for tracking of packages, roll cages, pallets, crates and other small items in logistics. The total market value for smart label solutions including hardware, software and services is estimated to € 21.8 million in 2025. The market value is forecasted to grow at a CAGR of 57 percent to reach € 208.7 million in 2030. Get up to date with the latest information about vendors, products and markets.

Highlights from the report:

• Insights from 20 executive interviews with market leading companies.
• Comprehensive overview of the smart label value chain and key applications.
• In-depth analysis of market trends and key developments.
• Comparison of the commercially available smart labels.
• Profiles of 17 smart label solution providers.
• Forecast on smart label device shipments and installed base lasting until 2030.

Annual smart label device shipments to reach 29 million units in 2030

Smart labels is a new category of tracking devices that is designed to be attached to packages, roll cages, pallets, crates and other small items in logistics. The product category can be seen as a combination of traditional shipping labels and GPS tracking devices. Adding technology to shipping labels is not new. Other technologies, such as RFID and Bluetooth, have been used for several years. Small-sized GPS trackers leveraging wide area networks have also been used for cargo tracking applications for more than a decade. However, in the past few years, a number of companies have developed solutions that combine the technologies of GPS tracking devices with the small footprint of a shipping label. The result is smart labels, which enable item-level tracking in near real-time across diverse countries and regions. In this report, a smart label is defined as a shipping label that is designed to be attached to a package and incorporates some type of Wireless Wide Area Network (WWAN) technology, such as cellular, satellite, Sigfox or LoRaWAN.

Several companies are in the development phase, while a few early movers have already commercially launched smart label products. The leading solution providers reached shipments of over a hundred thousand units during 2025. Within the next few years, several solution providers are projected to reach annual shipment volumes exceeding one million units. Key players providing smart label solutions based on cellular technology include Israel-based Sensos, UK-based Reelables, Germany-based Giesecke+Devrient, Switzerland-based VISEMO and US-based Moeco, AT&T, Trackonomy Systems, Tag-N-Trac and Decklar. Companies providing LoRaWAN smart labels include US-based OnAsset Intelligence and CubeWorks, Switzerland-based Truvami, China-based RAKwireless and Moko Technology, and UK-based Trackpac. France-based Linxens and Singapore-based UnaBiz provide smart labels based on Sigfox technology.

Smart labels represent a major opportunity for technology developers, solution providers, telecom operators and logistics service companies. Hundreds of billions of parcels and other small items in logistics are shipped annually. While the vast majority of these items will not be economically viable to track using smart labels, the potential market for smart labels is already in the millions of units. Berg Insight estimates that the number of shipments of smart labels based on cellular, Sigfox or LoRaWAN technology used in logistics worldwide reached 900,000 units in 2025. Since most smart labels are disposable with a lifespan of only a few weeks, the number of devices that are connected and actively transferring data at a particular point in time (i.e. installed base) is significantly lower than annual smart label shipment volumes. There were an estimated 80,000 simultaneously active smart label units at the end of 2025.

The market is forecasted to grow substantially over the next five years as the technology improves and a broader range of customers discover how they can leverage smart labels to streamline their logistics processes. By 2030, annual shipments of smart labels are projected to reach 29.2 million units. This represents a CAGR of 101 percent. The number of simultaneously active smart labels is estimated to reach 2.4 million units by the end of 2030. The market value reached € 21.8 million in 2025. This includes revenues generated from the sales of hardware, software and services by smart label solution providers. The market value is forecasted to grow at a CAGR of 57 percent to reach € 208.7 million in 2030.

Table of Contents

Executive Summary

1 Transport Industry Background

1.1 International merchandise trade
1.2 Transport industry actors
1.3 Cargo carrying units and parcels

2 Smart Label Solutions

2.1 Solution infrastructure
2.1.1 Device segment
2.1.2 Network segment
2.1.3 Positioning segment
2.1.4 Service segment
2.2 Use cases and benefits of smart labels
2.3 Business and pricing models

3 Market Forecast and Analysis

3.1 Market forecast
3.2 Market analysis
3.2.1 Companies providing supporting technologies
3.2.2 Companies providing adjacent solutions
3.3 Market drivers and barriers
3.3.1 Sustainability is a key aspect of smart label solutions
3.3.2 Leveraging iSIM technology to reduce device footprint
3.3.3 Declining costs enable mass-market adoption
3.3.4 Large-scale manufacturing capabilities will be essential
3.3.5 Inconspicuous labels enhance theft tracking and recovery
3.3.6 Network coverage limitations constrain the emerging smart label market
3.3.7 Sub0G programme to drive adoption of Sigfox-based smart labels
3.3.8 Tailoring smart label development for vertical-specific requirements
3.3.9 Smart labels – the foundation of Ambient IoT

4 Company Profiles and Strategies

4.1 Smart label technology providers
4.1.1 AT&T
4.1.2 CubeWorks
4.1.3 Decklar
4.1.4 Giesecke+Devrient
4.1.5 Linxens
4.1.6 Moeco
4.1.7 Moko Technology
4.1.8 OnAsset Intelligence
4.1.9 RAKwireless
4.1.10 Reelables
4.1.11 Sensos
4.1.12 Tag-N-Trac
4.1.13 Trackonomy Systems
4.1.14 Trackpac (Connect IoT)
4.1.15 Truvami
4.1.16 UnaBiz
4.1.17 VISEMO

Glossary

List of Figures

Figure 1.1: Index for GDP and international merchandise trade (World 1990–2024) …. 6
Figure 1.2: Merchandise trade by region (World 2024) …………. 7
Figure 1.3: The transport chain …………….. 8
Figure 1.4: Top 10 container ports (World 2024) ………… 10
Figure 1.5: Top 10 air cargo ports (World 2024) …………. 11
Figure 1.6: Top 10 container shipping companies (World Q4-2025) …….. 12
Figure 1.7: Top 10 air cargo airlines (World 2024) ………… 13
Figure 1.8: Global fleet of cargo-carrying units (2025) ………… 14
Figure 1.9: Global installed base and lifespan of different logistics units …….. 15
Figure 1.10: Examples of major parcel shippers (Europe and North America 2024) ….. 16
Figure 2.1: Smart label solution infrastructure …………. 19
Figure 2.2: Smart labels on a roll ……………… 20
Figure 2.3: Comparison between different LPWA technologies ………. 21
Figure 3.1: Device shipments and market value of smart labels (World 2025–2030) …. 33
Figure 3.2: Providers of smart labels and other adjacent logistics tracking solutions … 34
Figure 3.3: Comparison between different WWAN smart labels ……… 35
Figure 3.4: Qualcomm Aware Platform …………… 37
Figure 3.5: Wiliot IoT Pixel ……………….. 39
Figure 3.6: Evolution of SIM form factors …………… 41
Figure 4.1: Smart label technology providers ………….. 47
Figure 4.2: AT&T Smart Label powered by Moeco ………… 49
Figure 4.3: NanoTag and CubiSens XT1 devices ………….. 50
Figure 4.4: Decklar’s Bee Label attached to a package ………. 52
Figure 4.5: G+D Smart Label powered by Sensos ………….. 54
Figure 4.6: Linxens SolarFox Smart Label ……………. 55
Figure 4.7: Moeco MGT1301 ……………… 57
Figure 4.8: LW015 Smart Label ……………… 58
Figure 4.9: Sentinel Flex Tag ……………… 59
Figure 4.10: RAK2270 Sticker Tracker ……………. 61
Figure 4.11: Reelables’ 5G Smart Label ……………. 62
Figure 4.12: Sensos Smart Label ……………… 64
Figure 4.13: Sense Stream Label (SSL100-SU) and Sense Stream Tag …… 65
Figure 4.14: SmartTape smart label …………….. 67
Figure 4.15: Truvami smart label ……………. 68
Figure 4.16: UnaBiz Smart Tag C …………….. 69
Figure 4.17: VISEMO’s ARTLabel smart label and TRX-90 tracking device ……. 71

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