Web3市場シェア分析、業界動向と統計、成長予測 2026-2031年

Web3市場規模は、2025年の34億7,000万米ドル、2026年の49億7,000万米ドルから、2031年には299億7,000万米ドルに成長し、2026年から2031年までの年平均成長率（CAGR）は43.21%に達するとMordor Intelligenceでは予測しています。

この急速な成長は、ブロックチェーンが概念実証段階から基幹企業システムへと移行したこと、G20諸国における規制枠組みの強化、そして開発者ツールの成熟化を反映しています。機関投資家は、リアルタイム決済、トークン化された資産、デジタルIDなどにブロックチェーンを導入し、試験的な予算から主流のIT予算へと支出を拡大させています。コスト効率の高いレイヤー2ネットワークは重要な障壁を取り除き、ゼロ知識証明はプライバシー保護型のユースケースを可能にしています。ベンチャー投資は依然として堅調ですが、既存テクノロジー企業による買収は、プラットフォームが開発者の忠誠心を確保しようと競い合う中で、統合が進んでいることを示しています。

レポートの主要ポイント

• ブロックチェーンレイヤー別に見ると、レイヤー1プロトコルは2025年にWeb3市場の76.45%のシェアを占め、レイヤー3アーキテクチャは2031年まで年平均成長率（CAGR）46.40%で成長すると予測されています。
• アプリケーション別に見ると、仮想通貨決済および取引所は2025年にWeb3市場の65.05%を占め、分散型金融（DF）は2031年まで年平均成長率44.00%で成長すると予測されています。
• エンドユーザー業界別に見ると、銀行、金融サービス、保険業界は2025年にWeb3市場の37.85%のシェアを占めると予測されています。 eコマースと小売業は、2031年まで年平均成長率（CAGR）45.00%で最も速い成長が見込まれています。
• 展開モデル別に見ると、パブリックなパーミッションレスチェーンは2025年時点でWeb3市場規模の83.55%を占めていましたが、コンソーシアム型およびハイブリッド型チェーンは予測期間中に年平均成長率45.20%で拡大すると予測されています。
• 地域別に見ると、北米が2025年時点で収益シェア39.05%で首位を占め、アジア太平洋地域は2031年まで年平均成長率45.90%で成長すると予測されています。

Web3 Market Analysis by Mordor Intelligence

The Web3 Market size is projected to expand from USD 3.47 billion in 2025 and USD 4.97 billion in 2026 to USD 29.97 billion by 2031, registering a CAGR of 43.21% between 2026 to 2031.

Rapid scaling reflects the shift of blockchain from proofs-of-concept to core enterprise systems, stronger regulatory frameworks in G20 economies, and maturing developer tooling. Institutional players deploy blockchain for real-time settlement, tokenized assets, and digital identity, pushing spending from piloting budgets into mainstream IT allocations. Cost-efficient Layer-2 networks have removed critical barriers, while zero-knowledge proofs unlock privacy-preserving use cases. Venture investment remains robust, yet acquisitions by technology incumbents point to rising consolidation as platforms race to secure developer loyalty.

Key Report Takeaways

• By blockchain layer, Layer-1 protocols controlled 76.45% Web3 market share in 2025, whereas Layer-3 architectures are projected to compound at 46.40% CAGR to 2031.
• By application, cryptocurrency payments and exchanges held 65.05% of the Web3 market size in 2025, while decentralized finance is forecast to post a 44.00% CAGR through 2031.
• By end-use industry, banking, financial services, and insurance commanded 37.85% Web3 market share in 2025; e-commerce and retail are set to grow the fastest at 45.00% CAGR up to 2031.
• By deployment model, public permissionless chains accounted for 83.55% of the Web3 market size in 2025, yet consortium and hybrid chains will expand at 45.20% CAGR over the forecast period.
• By geography, North America led with 39.05% revenue share in 2025, whereas Asia-Pacific is projected to increase at a 45.90% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of 2026.

Global Web3 Market Trends and Insights

Rising Enterprise Blockchain Adoption

Global corporations now deploy blockchain for supply-chain, settlement, and identity, transitioning from pilots to production. Coinbase captured USD 2.03 billion institutional revenue in Q1 2025, confirming the scale of corporate demand for compliant crypto rails [1]. JPMorgan’s Onyx platform extends beyond internal transfers, offering tokenized settlement to clients, while California’s DMV digitized 42 million car titles on Avalanche, illustrating government use cases. Mature APIs reduce integration costs, and enterprise middleware abstracts protocol complexity, allowing traditional IT teams to onboard blockchain safely.

Surge in DeFi and NFT Transactions

Institutional allocations above USD 100 billion flowed into DeFi during 2024 as asset managers tokenized funds and provided liquidity, stabilizing yields. NFT volumes rebounded in 2025 on utility-driven programs by brands such as Nike, integrating tokens into loyalty ecosystems. Cross-pollination of DeFi and NFTs underpins new products like NFT-collateralized loans, broadening the Web3 market addressable base. Account abstraction and gasless transactions elevate user experience, driving retail participation.

Growing Regulatory Clarity in G20 Economies

The European Union’s Markets in Crypto-Assets regulation offers unified licensing and operational rules, mitigating compliance ambiguity. Japan’s tax reforms and sandboxes court blockchain innovators, while Singapore provides a clear custody and token issuance framework [2]. Such certainty shortens enterprise sales cycles and encourages long-term capital expenditure on blockchain infrastructure.

Layer-2 Scaling Cuts Transaction Costs

Ethereum rollups processed over 1.3 billion transactions in the past year, trimming gas fees by up to 90% while inheriting Layer-1 security. Polygon’s AggLayer unifies liquidity across chains, easing composability. Lower fees transform use cases—micropayments, gaming, and social interactions—previously blocked by cost, making blockchain viable for frequent-volume traffic.

Evolving Multi-Jurisdictional Compliance Burden

Disparate data-protection, tax, and securities rules oblige firms to tailor deployments country by country, inflating legal overheads. GDPR’s erasure provisions collide with blockchain immutability, forcing technical workarounds such as off-chain storage pointers. Smaller providers struggle to fund compliance, widening the gap between incumbents and start-ups.

High-Profile Smart-Contract Exploits

Repeated protocol hacks erode institutional confidence and prompt stricter oversight. The audit talent shortage and rapid code pushes heighten vulnerability exposure. Limited insurance capacity further constrains fiduciary-bound institutions, tempering DeFi capital inflows until robust security frameworks mature.

*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.

Segment Analysis

By Blockchain Layer: Enterprise Focus Shifts Toward Layer-3 Customization

Layer-1 chains retained 76.45% revenue in 2025, yet Layer-3 solutions now record a 46.40% CAGR. The Web3 market size for specialized Layer-3 chains is expected to expand rapidly as firms seek tailored governance and compliance features. Bitcoin remains the dominant value store, while Ethereum’s proof-of-stake model supports complex smart-contract logic. Solana’s high throughput attracts gaming platforms, though its past network outages limit regulated-sector uptake. Avalanche and Cardano pursue sector-specific rollouts, including government registries and academic pilots. Continued demand for customization underscores why Layer-3 design is outpacing generic Layer-2 scaling in enterprise roadmaps.

Demand for seamless liquidity drives projects like Polygon’s AggLayer, which combines multiple execution layers into one ecosystem, lowering developer fragmentation. Alchemy supports more than 1 million smart accounts across Layer-1 and Layer-2 networks, enabling rapid experimentation. The Web3 market is therefore bifurcating: one track optimizes global decentralization, the other maximizes sector fit via nested chains.

By Application: DeFi Institutions Anchor Growth Momentum

Cryptocurrency payments and exchanges commanded 65.05% of the Web3 market size in 2025 as stablecoins became the de-facto digital settlement layer. Decentralized finance follows with the highest 44.00% CAGR, led by tokenized treasuries, on-chain repo, and yield strategies attractive to cash-rich corporates. Protocol integrations by PayPal and Stripe into traditional checkout flows signal mainstream payment acceptance. NFT platforms have moved from collectibles to verification tools in ticketing, luxury goods, and fan engagement.

Web3 gaming introduces player-owned asset models, though regulatory clarity on token classification remains a gating factor. Supply-chain provenance systems relied on blockchain to track pharmaceuticals and food safety, drawing interest from Walmart and leading drug manufacturers. As account abstraction reduces mnemonic-based onboarding, consumer apps see conversion improvements, broadening Web3 market penetration.

By End-Use Industry: Retail Overtakes Early Financial Leads

Banking, financial services, and insurance represented 37.85% Web3 market share in 2025, leveraging blockchain for cross-border settlement and regulatory reporting. Retail and e-commerce, however, are poised to climb at a 45.00% CAGR as token-based loyalty and direct creator commerce grow in popularity. Nike’s NFT-enabled loyalty platform illustrates how brands merge physical and digital engagement within their consumer strategies.

Media, sports, and entertainment exploit NFTs and fan tokens to sustain audience interaction and open fresh revenue streams. Healthcare pilots examine patient-owned data vaults and drug traceability, though stringent privacy laws slow broad deployment. Government agencies—such as the U.S. Customs and Border Protection—adopt Decentralized Identifiers, indicating future administrative digitization paths.

By Deployment Model: Hybrid Chains Balance Governance and Openness

Public permissionless networks held 83.55% of the Web3 market size in 2025, underpinning DeFi and consumer applications. Hybrid and consortium chains will outpace pure public growth, expanding at 45.20% CAGR as enterprises blend transparency with participant controls. The model leverages public settlement layers while confining sensitive data to permissioned execution, satisfying governance and audit demands.

Cross-chain bridges and interoperability standards reduce vendor lock-in, letting firms combine multiple deployment models to optimize cost, performance, and compliance. AWS and Microsoft now offer managed blockchain services that integrate with both permissioned and permissionless stacks, making hybrid adoption easier for corporate IT teams. This flexibility sustains momentum in the Web3 market as regulatory scrutiny rises.

Complete Report Scope:

Geography Analysis

North America contributed 39.05% of 2025 revenue due to robust venture funding, deep developer talent, and enterprise blockchain initiatives. Coinbase’s USD 2.03 billion institutional revenue highlights liquidity concentration, while AWS’s managed blockchain services offer familiar deployment environments for corporate clients. California’s DMV blockchain rollout demonstrates government appetite for decentralized registries, reinforcing regional leadership.

Asia-Pacific is the fastest-growing Web3 market, forecast to rise at 45.90% CAGR. Singapore’s licensing regime and investment incentives attract exchanges and custodians, creating an innovation nucleus. Japan’s tax relief and national Web3 roadmap spurred Sony’s USD 3.5 million stake in Startale Labs, validating corporate commitment . India and Indonesia rank first and third globally for crypto adoption volumes, underlining massive consumer bases for forthcoming applications.

Europe benefits from MiCA-driven regulatory certainty. The framework aligns with blockchain’s emphasis on user control over data, encouraging identity and privacy products tailored to GDPR. South America pilots decentralized IDs in Brazil and explores remittance solutions in Mexico. The Middle East and Africa focus on financial inclusion and CBDC research, though fragmented rules temper near-term scaling.

Competitive Landscape

The Web3 market shows moderate fragmentation with early consolidation. Infrastructure specialists such as Alchemy streamline developer operations across multiple chains, while AWS embeds blockchain modules into cloud portfolios, ensuring sticky enterprise demand. Stripe’s USD 1.1 billion acquisition of Bridge reveals how fintech incumbents accelerate time-to-market through M&A.

Three strategic archetypes dominate competition. Pure-play blockchain firms, including ConsenSys and Polygon Labs, iterate core protocols. Technology majors, led by AWS and Microsoft, integrate blockchain as a service within existing cloud infrastructure. Meanwhile, financial institutions like JPMorgan build proprietary solutions for client settlement, often on private or consortium networks.

White-space lies in cross-chain interoperability, AI-augmented developer tooling, and sector-specific compliance layers. Zero-knowledge proof vendors target privacy-sensitive industries, anticipating stricter data regulations. Government adoption of W3C standards for decentralized identifiers encourages interoperability, shaping vendor roadmaps and reinforcing open-standard alignment.

Recent Industry Developments

• June 2025: FIFA launched a dedicated blockchain using Avalanche Subnet technology, enabling full control over digital collectibles, games, and fan platforms.
• June 2025: Aptos Labs and Jump Crypto introduced a cloud-based storage network for Web3 and decentralized applications.
• June 2025: Spekter Games Inc. raised USD 5 million pre-seed funding led by a16z speedrun and launched its debut title, Spekter Agency.
• January 2025: Sony unveiled a blockchain-centric Web3 solution and invested USD 3.5 million in Startale Labs.

List of Companies Covered in this Report:

• Binance Holdings Ltd.
• Coinbase Global Inc.
• ConsenSys Software Inc.
• Polygon Labs Ltd.
• Chainlink Labs Ltd.
• Amazon Web Services Inc.
• QuickNode
• Alchemy Insights Inc.
• Biconomy Ltd.
• Moralis AB
• Helium Foundation Inc.
• Ripple Labs Inc.
• Kraken Digital Asset Exchange
• OKX FinTech Co. Ltd.
• Animoca Brands Corp. Ltd.
• Solana Foundation Ltd.
• Circle Internet Financial LLC
• Dapper Labs Inc.
• Immutable Pty Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Market Definition and Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising enterprise blockchain adoption
4.2.2 Surge in DeFi and NFT transactions
4.2.3 Growing regulatory clarity in G20 economies
4.2.4 Layer-2 scaling cuts transaction costs
4.2.5 Government integration of decentralized IDs
4.2.6 Composable AI agents in Web3 stacks
4.3 Market Restraints
4.3.1 Evolving multi-jurisdictional compliance burden
4.3.2 High-profile smart-contract exploits
4.3.3 ESG-driven energy-consumption scrutiny
4.3.4 Reliance on few infra gateways (e.g., RPC hubs)
4.4 Value / Supply-Chain Analysis
4.5 Evaluation of Critical Regulatory Framework
4.6 Impact Assessment of Key Stakeholders
4.7 Technological Outlook
4.8 Porter’s Five Forces Analysis
4.8.1 Bargaining Power of Suppliers
4.8.2 Bargaining Power of Consumers
4.8.3 Threat of New Entrants
4.8.4 Threat of Substitutes
4.8.5 Intensity of Competitive Rivalry
4.9 Impact of Macro-economic Factors

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Blockchain Layer
5.1.1 Layer-1
5.1.2 Layer-2
5.1.3 Layer-3
5.2 By Application
5.2.1 Cryptocurrency Payments and Exchange
5.2.2 Decentralised Finance (DeFi)
5.2.3 NFTs and Digital Collectibles
5.2.4 Web3 Gaming and Metaverse
5.2.5 Social and Creator Economy
5.2.6 Supply-chain and Provenance
5.2.7 Identity and Privacy
5.3 By End-use Industry
5.3.1 BFSI
5.3.2 E-commerce and Retail
5.3.3 Media, Entertainment and Sports
5.3.4 Healthcare and Life Sciences
5.3.5 IT and Telecom
5.3.6 Government and Public Sector
5.4 By Deployment Model
5.4.1 Public / Permissionless Chains
5.4.2 Private / Permissioned Chains
5.4.3 Consortium / Hybrid Chains
5.5 Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Argentina
5.5.2.3 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 United Kingdom
5.5.3.3 France
5.5.3.4 Italy
5.5.3.5 Spain
5.5.3.6 Russia
5.5.3.7 Rest of Europe
5.5.4 Asia-Pacific
5.5.4.1 China
5.5.4.2 Japan
5.5.4.3 India
5.5.4.4 South Korea
5.5.4.5 Australia and New Zealand
5.5.4.6 Rest of Asia-Pacific
5.5.5 Middle East and Africa
5.5.5.1 Middle East
5.5.5.1.1 Saudi Arabia
5.5.5.1.2 United Arab Emirates
5.5.5.1.3 Turkey
5.5.5.1.4 Rest of Middle East
5.5.5.2 Africa
5.5.5.2.1 South Africa
5.5.5.2.2 Nigeria
5.5.5.2.3 Egypt
5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 Binance Holdings Ltd.
6.4.2 Coinbase Global Inc.
6.4.3 ConsenSys Software Inc.
6.4.4 Polygon Labs Ltd.
6.4.5 Chainlink Labs Ltd.
6.4.6 Amazon Web Services Inc.
6.4.7 QuickNode
6.4.8 Alchemy Insights Inc.
6.4.9 Biconomy Ltd.
6.4.10 Moralis AB
6.4.11 Helium Foundation Inc.
6.4.12 Ripple Labs Inc.
6.4.13 Kraken Digital Asset Exchange
6.4.14 OKX FinTech Co. Ltd.
6.4.15 Animoca Brands Corp. Ltd.
6.4.16 Solana Foundation Ltd.
6.4.17 Circle Internet Financial LLC
6.4.18 Dapper Labs Inc.
6.4.19 Immutable Pty Ltd.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 White-space and Unmet-need Assessment

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