バーチャルイベント市場シェア分析、業界動向と統計、成長予測 2026-2031年

バーチャルイベント市場の規模は2026年に166億1,000万米ドルに達し、予測期間中には年平均成長率（CAGR）10.72%で推移して、2031年には276億5,000万米ドルに達するとMordor Intelligenceでは予測しています。企業の調達部門は現在、TCO（総所有コスト）の観点から、ブラウザベースの開催場所と物理的な集まりを比較検討しています。会場のレンタル料、出張費補助、カーボンオフセット（排出量相殺）に伴うコストなどが対面型イベントの予算を押し上げる場合、バーチャルイベントの採用が拡大しています。生成AIはリアルタイム通訳やパーソナライズされたアジェンダ導入の障壁を下げており、一方でアジア太平洋地域における5Gインフラの整備は高画質ストリーミングを促進しています。プラットフォームプロバイダーは、ユニファイドコミュニケーション（UC）スイートにイベント機能を統合することでこれに対応し、購買サイクルの短縮やAPIによる拡張性の高さを強調しています。没入型XR（エクステンデッド・リアリティ）によるショーケース、ブロックチェーンで検証された資格・認証、AI主導のマッチング機能などが製品ロードマップを構成しており、これらは単なるウェブカメラ利用という目新しさが薄れた後も参加者のエンゲージメントを維持することを目指しています。

レポートの主なポイント

• プラットフォーム別では、2025年のバーチャルイベント市場においてウェブベースのソリューションが収益の48.43%を占めました。一方、XR環境は2031年までCAGR 11.64%で拡大すると予測されています。
• サービスタイプ別では、2025年のバーチャルイベント市場においてコミュニケーションサービスが38.64%のシェアを占め首位となりました。マーケティングおよびプロモーションサービスは、2031年までCAGR 11.98%で成長する見込みです。
• 用途別では、2025年のバーチャルイベント市場シェアにおいてカンファレンスやサミットが42.64%を占めました。製品発表会は、予測期間中にCAGR 12.01%という最も速い成長軌道を示すと見られています。
• イベントタイプ別では、2025年のバーチャルイベント市場における収益の45.75%をウェビナーが創出しました。一方、バーチャル展示会、見本市、フェスティバルはCAGR 11.43%で増加すると予測されています。エンドユーザーの業種別では、2025年時点で企業が需要の41.52%を占めましたが、教育機関における需要の伸びが最も著しく、2031年までの年平均成長率（CAGR）は11.57%に達する見込みです。
• 収益源別では、2025年の収入の52.35%をスポンサーシップが占めました。一方、段階的なアクセスモデルの成熟に伴い、チケット販売の年平均成長率（CAGR）は12.22%で推移すると予測されています。
• 地域別では、2025年時点で北米が40.12%のシェアを維持した一方、アジア太平洋地域は年平均成長率（CAGR）12.45%で拡大を加速させています。

サービスタイプ別：マーケティング支出はデータ活用型アクティベーションへと移行

コミュニケーションサービスは2025年の収益の38.64%を占め、あらゆるウェビナー、タウンホールミーティング、トレーニングモジュールの基盤となっています。UCaaS契約をバンドルすることで追加支出が抑制され、チャット、アンケート、Q&Aを通じて収集されたデータはより広範な分析スタックに活用され、プラットフォームの定着率を高めます。マーケティングおよびプロモーションサービスは年間11.98%の成長率で拡大すると予測されており、これは従来の展示会から、クリック数や滞在時間を定量化できるスポンサー付きバーチャルブースへの移行を反映しています。ブラウザCookieの段階的廃止に伴い、ゲート付き登録フォームを通じて収集されるファーストパーティデータはさらに価値が高まり、ブランドは独自のオーディエンスを構築し、リードスコアリングモデルを洗練させることができます。強化されたダッシュボードは、アセットのダウンロード数、ブースへのトラフィック、ミーティングリクエストをリアルタイムで可視化し、スポンサーシップパッケージの価値を高め、バーチャルイベント市場全体の規模を拡大します。

部門横断型チームが共同でキャンペーンを設計し、イベント前のメール配信、プラットフォーム内クイズ、イベント後のナーチャリングを組み合わせ、マーケティングオートメーション、CRM、アナリティクスAPIを連携させています。ホワイトラベルのカスタマイズにより、スポンサーはロビー、スライドデッキ、セッションリプレイハブに独自のビジュアルアイデンティティを重ね合わせることができ、ブランド認知度を高めます。データに基づいたインサイトと測定可能なROIの好循環により、広告主の予算はデジタルフロアプランに流れ込み、バーチャルイベント市場の成長を加速させています。

イベントタイプ別：ウェビナーがリード獲得の要、展示会が収益を継続的に支える

ウェビナーは2025年の収益の45.75%を占め、低コストで設定でき、ストーリーテリングが効果的で、ブログ、ポッドキャスト、有料電子書籍などに活用できる再利用可能なコンテンツが評価されています。マーケティングチームは製品ライフサイクルに合わせてウェビナーシリーズを企画し、アンケート調査でリードを絞り込み、CRMパイプラインに取り込んでいます。バーチャル展示会、見本市、フェスティバルは、年間を通してパビリオンを運営する自治体や協会主催者によって、11.43%のCAGRで拡大する見込みです。こうしたパビリオンは、週末限定のイベントではなく、年間を通して収益化を図っています。常設のホールは、コンテンツの更新、スポンサーの入れ替え、そしてチケット販売と広告枠の増加につながる月間予約カレンダーを可能にします。こうした継続的な接点は、バーチャルイベント市場における顧客の購買シェアを拡大させています。

ハイブリッドモデルでは、基調講演コンサートや映画プレミアをストリーミング配信しながら、対面式のサテライトイベントも開催することで、グローバルなリーチと地域コミュニティの体験の両方を実現しています。ゲーム感覚で楽しめるクエストは、ブース訪問やクイズ完了でポイントを獲得でき、デジタル空間への集客を促進します。ブロードバンドの普及が進むにつれ、モバイルファーストのインターフェースと適応型ビットレートによって離脱リスクを最小限に抑え、より幅広い層の参加を確保します。

Virtual Events Market Analysis by Mordor Intelligence

The virtual events market size stood at USD 16.61 billion in 2026 and is projected to reach USD 27.65 billion by 2031, advancing at a 10.72% CAGR during the forecast period. Corporate procurement teams now benchmark browser-based venues against physical gatherings on total cost of ownership, widening adoption whenever venue rental, travel subsidies, and carbon-offset liabilities inflate in-person budgets. Generative AI is lowering the barriers to real-time interpretation and personalized agendas, while 5G backbones in Asia-Pacific boost high-definition streaming. Platform providers respond by bundling event features inside unified-communications suites, compressing buying cycles and emphasizing API extensibility. Immersive extended-reality (XR) showcases, blockchain-verified credentials, and AI-driven matchmaking round out a product roadmap that seeks to sustain attendee engagement after the novelty of webcams alone has faded.

Key Report Takeaways

• By platform, web-based solutions secured a 48.43% revenue share of the virtual events market in 2025, whereas XR environments are forecast to expand at an 11.64% CAGR through 2031.
• By service type, communication services led with 38.64% of the virtual events market size in 2025, while marketing and promotion services are poised to grow at an 11.98% CAGR to 2031.
• By application, conferences and summits accounted for 42.64% of virtual events market share in 2025; product launches show the fastest trajectory at a 12.01% CAGR during the outlook period.
• By event type, webinars generated 45.75% of 2025 revenue inside the virtual events market, whereas virtual expos, fairs, and festivals are projected to rise at an 11.43% CAGR.
• By end-user industry, corporate enterprises commanded 41.52% demand in 2025, yet educational institutions represent the quickest upswing with an 11.57% CAGR through 2031.
• By revenue source, sponsorship delivered 52.35% of income in 2025; ticket sales are on track to climb at a 12.22% CAGR as tiered-access models mature.
• By geography, North America retained 40.12% share in 2025, whereas Asia-Pacific is accelerating at 12.45% CAGR.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Global Virtual Events Market Trends and Insights

Drivers Impact Analysis*

Rapid Adoption of Unified Communications as a Service and Cloud-Based Collaboration Platforms

Enterprises migrating toward UCaaS bundles increasingly expect event-broadcast functions to sit beside voice, chat, and whiteboard tools, trimming separate webinar licenses and slashing evaluation cycles. Microsoft Teams, Zoom Workplace, and Cisco Webex each report triple-digit growth in monthly active users who launch company town halls without incremental procurement, refocusing competitive differentiation on API depth and third-party integrations. Cloud-native deployment removes server-capacity bottlenecks, letting event managers scale registration portals in hours. The resulting low marginal cost encourages frequent internal briefings and externally facing product showcases, normalizing digital formats for a broadening set of corporate rituals. These dynamics expand the addressable base for the virtual events market.

Expansion of Remote and Hybrid Work Models Globally

Public-sector labor data show telework stabilizing near one-quarter of the employed population in the United States,[1] while cross-continent studies highlight similar persistence in Europe and Asia-Pacific. Distributed workforces multiply time-zone conflicts and widen carbon-reporting liabilities, making browser-based gatherings the default solution for quarterly kickoffs and partner briefings. Organizers now design agendas around asynchronous replay, modular tracks, and on-demand libraries, reversing pre-pandemic conventions that assumed uniform attendance windows. As companies integrate flexible work into talent strategies, consistent demand streams into the virtual events market.

Integration of Generative AI for Real-Time Translation and Content Personalization

Breakthroughs in large-language and speech models enable sub-second multilingual captions, eliminating the historic need for human interpreters in every breakout room. Platforms embed voice agents that triage attendee queries, auto-match networking interests, and assemble post-event summaries tailored to job roles. These AI layers elevate perceived value for sponsors and participants, driving higher net-promoter scores and repurchase intentions. Consequently, generative AI shifts virtual events from cost-avoidance utilities toward experience-centric, data-rich engagement channels, fortifying revenue multipliers inside the virtual events market.

Carbon-Neutral Event Mandates Embedded in Fortune 500 ESG Strategies

Regulators in Europe and North America now compel granular Scope 3 disclosures, foregrounding travel-related emissions. Fortune 500 procurement teams incorporate carbon budgets into RFP scoring, nudging event planners toward virtual or hybrid formats that sidestep flights and hotel nights. Case studies from technology leaders show thousands of metric tons of CO₂-equivalent avoided after switching annual conferences online, resonating with investors who link executive compensation to net-zero pathways. These mandates strengthen the long-run growth arc for the virtual events market.[2]

Restraints Impact Analysis*

Data Security and Privacy Concerns in Large-Scale Online Events

Regulators are sharpening scrutiny of attendee data, compelling encryption at rest, role-based access controls, and granular audit logs.[3] Healthcare, financial services, and government agencies demand ISO 27001 or SOC 2 attestations before green-lighting platform contracts, stretching sales cycles. XR environments amplify sensitivity because eye-tracking, spatial movement, and biometric cues can reveal personal attributes, triggering new compliance checkpoints. Smaller associations lacking dedicated privacy officers often postpone virtual expansions, trimming near-term volumes in the virtual events market.

Limited Audience Engagement and Networking Fatigue

Academic findings link extended webcam sessions to cognitive overload and diminished social bonding. Attendees report lower satisfaction with virtual networking than with serendipitous hallway chats, prompting organizers to compress agendas and add gamified leaderboards. While AI-driven matchmaking offers partial relief, production costs climb, and sponsors sometimes question return on investment. These engagement headwinds cap renewal rates for multi-day digital conferences, constraining the upside of the virtual events market in the medium term.

*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.

Segment Analysis

By Platform: Browser Convenience Outpaces Yet Catalyzes XR Adoption

Web-based solutions claimed 48.43% of the virtual events market share in 2025, underscoring how HTML5 and WebRTC deliver frictionless log-on experiences inside corporate firewalls. Enterprises value zero-install access, automatic scaling, and straightforward compliance audits. The dominance of browsers keeps entry costs low, inviting frequent internal updates and external webinars that expand the overall virtual events market size. Yet immersive XR venues are set to grow at an 11.64% CAGR to 2031, powered by multi-vendor headset standards that shrink integration hurdles. Automotive design walk-throughs, surgical simulations, and luxury real-estate tours already showcase the experiential lift of spatial presence. Although headset prices and user comfort remain hurdles, early adopters in manufacturing, healthcare, and education validate the pathway for broader adoption.

The interplay between browser and XR platforms is symbiotic. Browser-based lobbies increasingly route high-value sessions to optional headset environments, melding accessibility with immersion. Cloud orchestration lets organizers spin up parallel 2D and 3D streams, preserving audience reach while experimenting with advanced interactivity. As venture investment pours into photorealistic avatars, gesture recognition, and spatial audio, the virtual events market gains optionality, positioning XR as an additive layer rather than a binary substitute.

By Service Type: Marketing Spend Migrates to Data-Rich Activations

Communication services accounted for 38.64% of revenue in 2025, serving as the backbone of every webinar, town hall, and training module. Bundling UCaaS contracts compresses incremental spend, while data gathered through chats, polls, and Q&A feeds broader analytics stacks, reinforcing platform stickiness. Marketing and promotion services are forecast to compound at 11.98% annually, mirroring a shift from traditional trade shows to sponsored virtual booths that quantify every click and dwell. First-party data captured through gated registration forms becomes even more valuable as browser cookies are phased out, enabling brands to build owned audiences and refine lead-scoring models. Enhanced dashboards visualize asset downloads, booth traffic, and meeting requests in real time, elevating sponsorship packages and boosting the overall size of the virtual events market.

Cross-functional teams now co-design campaigns that weave pre-event email journeys with in-platform quizzes and post-event nurture tracks, linking marketing automation, CRM, and analytics APIs. White-label customization lets sponsors overlay visual identities on lobbies, slide decks, and session replay hubs, amplifying brand recall. The virtuous loop of data-driven insights and measurable ROI keeps advertiser budgets flowing toward digital floor plans, accelerating growth inside the virtual events market.

By Application: Global Launches Trump Logistical Barriers

Conferences and summits delivered 42.64% of aggregate spending in 2025, benefiting from their familiar agenda structure, multi-track depth, and strong sponsor appetite. On-demand replays extend shelf life beyond live days, allowing continual lead harvesting. Product launches are projected to climb at a 12.01% CAGR across 2026-2031 as automakers, smartphone brands, and software vendors premiere offerings for global audiences without coordinating simultaneous press events in multiple cities. High-definition streams, interactive 3D renderings, and immediate preorder links compress marketing funnels and feed social-media amplification, boosting conversion rates. This simultaneity differentiates digital showrooms and locks in greater share of the virtual events market.

Elsewhere, exhibitions replicate expo halls with clickable booths and one-on-one video chats, although exhibitor satisfaction hinges on lead-capture fidelity. Shareholder meetings gain traction after regulators clarified quorum and e-voting procedures, while community forums and awards galas round out the portfolio, each with unique monetization levers. The breadth of use cases safeguards resilience, even as individual formats cycle through hype and fatigue.

By Event Type: Webinars Anchor Lead Flow, Expos Keep Revenue Rolling

Webinars commanded 45.75% of revenue in 2025, prized for low setup cost, tight storytelling, and repurposable assets that feed blogs, podcasts, and gated ebooks. Marketing teams schedule series around product life cycles, using polling to qualify leads that flow into CRM pipelines. Virtual expos, fairs, and festivals are on pace to expand at an 11.43% CAGR, propelled by municipal and association organizers who monetize year-round pavilions rather than single-weekend spectacles. Persistent halls enable content refreshes, sponsor swaps, and month-long appointment calendars that generate incremental tickets and ad inventory. These recurring touchpoints deepen wallet share for the virtual events market.

Hybrid models now stream keynote concerts or film premieres while maintaining in-person satellite gatherings, capturing both global reach and localized community experience. Gamified quests award points for booth visits and quiz completions, driving footfall inside digital aisles. As broadband penetration widens, mobile-first interfaces and adaptive bitrates minimize dropout risk, ensuring broader demographic participation.

By End-User Industry: Campuses and Corporates Advance in Tandem

Corporate enterprises produced 41.52% of the 2025 demand, leveraging quarterly earnings calls, partner academies, and internal town halls to synchronize dispersed teams. Centralized procurement favors platforms that integrate with identity management, learning systems, and analytics dashboards, trimming redundancy. Educational institutions are projected to grow at an 11.57% CAGR, aligning with hybrid lecture halls, virtual open houses, and alumni fundraising galas. University IT leaders rank AI integration and workforce development as strategic imperatives, elevating event infrastructure from tactical stopgap to core digital campus asset. These shifts enlarge addressable revenue for the virtual events market.

Government agencies adopt platforms for public consultations and policy workshops, especially in regions where travel budgets and security restrictions limit physical convening. Healthcare congresses demand HIPAA-compliant streaming, while non-profits deploy low-cost tools for donor engagement. The diversity of sectoral requirements drives modular architectures, enabling vendors to package compliance, certification tracking, or continuing education credits as add-on modules, deepening lifetime value.

By Revenue Source: Tiered Access Monetizes Attention

Sponsorship contributed 52.35% of 2025 income, driven by lead-gen-hungry brands that value real-time dashboards and deterministic attribution. Logo placements, branded networking lounges, and co-hosted sessions command premium rates whenever attendee quality trumps raw volume. Ticket sales, however, are forecast to rise at a 12.22% CAGR through 2031 as organizers adopt tiered models that reserve VIP meet-and-greets, downloadable toolkits, or lifetime replay libraries for paying tiers. Freemium gates broaden funnel reach, while premium upsells lock in revenue, enhancing the scalability of the virtual events market size.

Emerging monetization levers include microtransactions for avatar skins in XR spaces, blockchain-verified certificates for continuing education, and resale markets for transferable passes. Exhibitor fees, advertising slots, and content licensing complete a diversified revenue stack, insulating organizers from volatility in a single channel. Converging income streams fortify margin profiles and fund experimentation with new engagement formats.

Complete Report Scope:

• By Platform
  • Web-Based Platform
  • XR Platform
  • Cloud Deployment
  • On-Premise Deployment
• By Service Type
  • Communication Services
  • Recruitment and Networking
  • Marketing and Promotion
  • Training and Education
• By Application
  • Conferences and Summits
  • Exhibitions / Trade Shows
  • Product Launches
  • Other Applications
• By Event Type
  • Webinar
  • Virtual Expo / Fairs / Festivals
  • Entertainment and Festivals
  • Corporate Meetings
  • Other Event Types
• By End-User Industry
  • Educational Institutions
  • Corporate Enterprises
  • Government and Public Sector
  • Other End-User Industries
• By Revenue Source
  • Sponsorship
  • Ticket Sale
  • Other Revenue Sources
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Nigeria
      • Rest of Africa

Geography Analysis

North America wielded 40.12% of virtual events market share in 2025, backed by robust broadband, high software budgets, and a dense vendor ecosystem. U.S. enterprises rapidly bundle event modules into collaboration suites, while Canada’s financial sector leans on compliant cloud hosting. Mexico’s call-center expansion fuels incremental training demand. A second growth pole emerges in Asia-Pacific, projected to compound at 12.45% annually as 1.9 billion 5G connections unlock low-latency streaming. Governments from India to South Korea bankroll digital-service roadmaps, reinforcing cloud uptake. Diverse language landscapes and rising SME digitalization drive demand for AI subtitles and mobile-first apps, widening the virtual events market.

Europe’s regulatory environment, defined by GDPR, prioritizes encryption and sovereign-cloud options, steering procurement toward platforms with robust data-protection pedigrees. Multilingual conference norms elevate AI translation modules. Germany and France host frequent automotive and pharmaceutical summits, while the United Kingdom’s fintech clusters generate steady webinar cadences. South America trails but shows momentum as Brazil accelerates broadband rollout and Argentina’s export tech hubs court foreign investors online. Development-bank schemes channel grants into virtual civic forums, anchoring public-sector uptake.

The Middle East and Africa remain heterogeneous. Saudi Arabia and the United Arab Emirates fund hyperscale data centers under national digital blueprints, spurring enterprise adoption. African markets face bandwidth bottlenecks, yet mobile internet leads many users to engage via low-bitrate streams, prompting vendors to optimize codecs and offline-synced apps. South Africa and Nigeria pilot hybrid trade shows for mining and fintech, respectively, signaling an upward curve for the regional virtual events market.

Regulatory Landscape

Virtual event platforms operate under a tightening set of digital-platform and data obligations, particularly in Europe. The EU Digital Services Act has been fully applicable since 17 February 2024, with enforcement led by national Digital Services Coordinators. For Very Large Online Platforms, the regime adds annual systemic risk assessments, independent audits, and transparency measures such as public advertising repositories, with potential fines of up to 6% of global revenue.

Indirect tax rules are also reshaping commercialization for paid access. From 1 January 2025, EU place-of-supply changes under Council Directive (EU) 2022/542 shifted VAT treatment for virtual event attendance so VAT is charged in the member state where the non-taxable customer is established or domiciled (rather than where the event is “held”), pushing organizers and platforms to strengthen billing localization, customer-location evidence collection, and multi-country VAT compliance workflows for ticket sales and other access fees.

Competitive Landscape

The virtual events market is fragmented, populated by UCaaS giants, purpose-built event platforms, and hyperscale cloud providers. Zoom, Microsoft, and Cisco leverage embedded user bases and bundled pricing to entrench share, limiting churn through identity management and IT policy alignment. Pure-play providers such as Cvent, ON24, and Hopin differentiate on sponsor analytics, white-label design, and audience matchmaking granularity. Meanwhile, hyperscalers like Amazon Web Services and Microsoft Azure provide composable building blocks that corporate developers stitch into bespoke portals, winning contracts in regulated sectors that require sovereign control. Vendor strategies coalesce around generative AI feature rollouts, vertical-specific compliance, and international expansion.

Funding flows illustrate competitive heat. Hopin’s USD 150 million Series D backs Asia-Pacific rollouts, Cvent’s Splash acquisition embeds rich microsite templates, and vFairs collaborates with Meta Quest headsets for XR expo halls. Smaller disruptors, Airmeet, Accelevents, BigMarker, court community-driven creators with revenue-share models and rapid feature cadence, often undercutting incumbents on price. Patent filings in sentiment analysis and blockchain credentialing hint at future moat areas, but commercialization timelines remain fluid.

Buyers react by demanding open APIs and single sign-on compatibility to avoid lock-in, widening the addressable market for integration middleware. White-space persists in healthcare, finance, and public sector, where stringent audits deter less-mature vendors. As platforms converge on core streaming and chat, differentiation shifts to data insights, sponsorship ROI, and immersive presence, forcing continuous innovation to sustain share in the virtual events market.

Market Opportunities and Future Outlook

Enterprise procurement behavior continues shifting virtual events from stand-alone webinar tools toward composable capabilities embedded in UCaaS and broader digital-experience stacks. That creates whitespace for modular, API-first components covering gated premium tiers, sponsor analytics, lead routing into CRM and marketing automation, and identity-aware access control, which maps to buyer concerns about vendor lock-in and compliance audits in regulated industries.

Immersive formats are also creating monetization and engagement opportunities where browser-first accessibility is preserved, while XR layers are added selectively. A July 2026 peer-reviewed Scientific Reports (Nature Portfolio) study on VR/AR-based digital exhibitions found higher visitation than physical exhibits (reported as 30% to 80% more visitors), supporting investment cases for virtual expos and interactive product demonstrations, especially when paired with low-latency streaming for plenaries and WebRTC for interactive breakouts. Separately, the EU Digital Services Act accountability framework increases demand for safer platform design and more transparent ad and content systems, encouraging vendors to build policy-grade trust features that can be packaged as premium add-ons for enterprises, education, and public-sector organizers running large-scale online events.

Recent Industry Developments

• July 2026: Avaya extended its multiyear strategic partnership with C1 to support modernization of enterprise communications and contact-center infrastructure. The partnership reinforces Avaya Infinity positioning as an enterprise-grade communications layer that can support large-scale digital engagement use cases alongside customer experience workflows. It also strengthens Avaya’s partner-led delivery model for deployments that require integration, security, and operations services.
• July 2025: Avaya accelerated Model Context Protocol (MCP) support for the Avaya Infinity platform. Expanded MCP alignment helps connect generative AI tools with communications and event-related workflows through more standardized context exchange. This supports faster integration of AI features such as automated summaries, routing, and personalization within enterprise communications environments.
• January 2025: Brandlive acquired 6Connex, adding virtual events and experiential marketing capabilities to its platform portfolio. The acquisition combines Brandlive’s digital events and content experiences with 6Connex’s event platform assets, broadening the scope of end-to-end virtual and hybrid event delivery. This type of consolidation raises competitive pressure on pure-play vendors to differentiate through analytics, integrations, and production-grade workflows.

List of Companies Covered in this Report:

• 6Connex Inc.
• Alive Events Agency Pty Ltd
• Zoom Video Communications Inc.
• Avaya LLC
• vFairs LLC
• ALE International SAS
• NTT DATA Corporation
• Cisco Systems Inc.
• Cvent Holding Corp.
• EventX Limited
• George P. Johnson Experience Marketing Inc.
• Airmeet Inc.
• Microsoft Corporation
• ON24 Inc.
• Hopin Ltd.
• Accelevents Inc.
• BigMarker Holdings Inc.
• Stova Inc.
• Hubilo Technologies Inc.
• Bizzabo Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Industry Supply-Chain Analysis
4.3 Market Drivers
4.3.1 Rapid Adoption of Unified Communications as a Service (UCaaS) and Cloud-Based Collaboration Platforms
4.3.2 Expansion of Remote and Hybrid Work Models Globally
4.3.3 Cost Savings and Extended Reach Versus Physical Events
4.3.4 Growing Acceptance of Immersive VR and XR Experiences for Audience Engagement
4.3.5 Integration of Generative AI for Real-Time Translation and Content Personalization
4.3.6 Carbon-Neutral Event Mandates Driving Virtual Format Adoption in Fortune 500 ESG Strategies
4.4 Market Restraints
4.4.1 Data Security and Privacy Concerns in Large-Scale Online Events
4.4.2 Limited Audience Engagement and Networking Fatigue
4.4.3 Rising Platform Saturation Leading to Vendor Lock-In Risk for Enterprises
4.4.4 Inconsistent Cross-Border Virtual Event Taxation and Compliance Requirements
4.5 Impact of Macroeconomic Factors on the Market
4.6 Regulatory Landscape
4.7 Technological Outlook
4.8 Porter’s Five Forces Analysis
4.8.1 Bargaining Power of Suppliers
4.8.2 Bargaining Power of Consumers
4.8.3 Threat of New Entrants
4.8.4 Threat of Substitute Products
4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Platform
5.1.1 Web-Based Platform
5.1.2 XR Platform
5.1.3 Cloud Deployment
5.1.4 On-Premise Deployment
5.2 By Service Type
5.2.1 Communication Services
5.2.2 Recruitment and Networking
5.2.3 Marketing and Promotion
5.2.4 Training and Education
5.3 By Application
5.3.1 Conferences and Summits
5.3.2 Exhibitions / Trade Shows
5.3.3 Product Launches
5.3.4 Other Applications
5.4 By Event Type
5.4.1 Webinar
5.4.2 Virtual Expo / Fairs / Festivals
5.4.3 Entertainment and Festivals
5.4.4 Corporate Meetings
5.4.5 Other Event Types
5.5 By End-User Industry
5.5.1 Educational Institutions
5.5.2 Corporate Enterprises
5.5.3 Government and Public Sector
5.5.4 Other End-User Industries
5.6 By Revenue Source
5.6.1 Sponsorship
5.6.2 Ticket Sale
5.6.3 Other Revenue Sources
5.7 By Geography
5.7.1 North America
5.7.1.1 United States
5.7.1.2 Canada
5.7.1.3 Mexico
5.7.2 South America
5.7.2.1 Brazil
5.7.2.2 Argentina
5.7.2.3 Rest of South America
5.7.3 Europe
5.7.3.1 Germany
5.7.3.2 France
5.7.3.3 United Kingdom
5.7.3.4 Italy
5.7.3.5 Spain
5.7.3.6 Rest of Europe
5.7.4 Asia-Pacific
5.7.4.1 China
5.7.4.2 Japan
5.7.4.3 India
5.7.4.4 South Korea
5.7.4.5 Australia
5.7.4.6 Rest of Asia-Pacific
5.7.5 Middle East and Africa
5.7.5.1 Middle East
5.7.5.1.1 Saudi Arabia
5.7.5.1.2 United Arab Emirates
5.7.5.1.3 Turkey
5.7.5.1.4 Rest of Middle East
5.7.5.2 Africa
5.7.5.2.1 South Africa
5.7.5.2.2 Egypt
5.7.5.2.3 Nigeria
5.7.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 6Connex Inc.
6.4.2 Alive Events Agency Pty Ltd
6.4.3 Zoom Video Communications Inc.
6.4.4 Avaya LLC
6.4.5 vFairs LLC
6.4.6 ALE International SAS
6.4.7 NTT DATA Corporation
6.4.8 Cisco Systems Inc.
6.4.9 Cvent Holding Corp.
6.4.10 EventX Limited
6.4.11 George P. Johnson Experience Marketing Inc.
6.4.12 Airmeet Inc.
6.4.13 Microsoft Corporation
6.4.14 ON24 Inc.
6.4.15 Hopin Ltd.
6.4.16 Accelevents Inc.
6.4.17 BigMarker Holdings Inc.
6.4.18 Stova Inc.
6.4.19 Hubilo Technologies Inc.
6.4.20 Bizzabo Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-Space and Unmet-Need Assessment

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