バーチャルイベント・マーケティング・サービス市場シェア分析、業界動向と統計、成長予測 2026-2031年

バーチャルイベント・マーケティング・サービス市場の規模は、2025年の45億2,000万ドル、2026年の51億3,000万ドルから拡大し、2031年には101億3,000万ドルに達すると予測されています。2026年から2031年にかけての年平均成長率（CAGR）は14.58%となる見込みです。同市場の成長は、顧客、パートナー、従業員とつながるための信頼性の高いデジタル手段を必要とする、分散型ワークフォース（場所にとらわれない働き方）の普及によって支えられています。また、サードパーティCookieの有用性が低下する中、マーケティングチームは同意に基づいたエンゲージメントデータを収集する手段としてバーチャルプログラムを活用しています。AIツールは、セッションのパーソナライズや、録画コンテンツをフォローアップ用の素材に変換する作業の負担を軽減しています。バイヤーは、単なるストリーミングや登録機能だけでなく、イベントデータがCRMやマーケティングシステムとどの程度円滑に連携できるかを重視してプロバイダーを評価する傾向を強めています。そのため、データ統合、コンテンツ作成ツール、運用・配信サービスを組み合わせたソリューションを提供するプロバイダーには、大企業顧客を維持・獲得する大きなチャンスが生まれています。

レポートの主なポイント

• サービスタイプ別では、2025年時点で「参加者獲得・登録管理」が市場シェアの24.37%を占めました。一方、「バーチャル製品発表会・ライブ配信プロモーション」は、2031年まで年平均成長率（CAGR）16.69%で拡大すると予測されています。
• イベント形式別では、2025年時点で「ウェビナー」が市場シェアの46.17%を占めました。一方、「バーチャル展示会・博覧会」は、2031年までCAGR 15.81%で拡大すると予測されています。
• 組織規模別では、2025年時点で「大企業」がシェアの70.10%を占めました。一方、「中小企業（SME）」は、2031年までCAGR 16.32%で拡大すると予測されています。
• エンドユーザーの業界別では、2025年時点で「IT・通信」がシェアの26.78%を占めました。一方、「ヘルスケア・ライフサイエンス」は、2031年までCAGR 17.06%で拡大すると予測されています。
• 地域別では、2025年時点で「北米」が市場シェアの39.86%を占めました。一方、「アジア太平洋地域」は、2031年までCAGR 17.24%で拡大すると予測されています。

サービス別動向：登録管理サービスが市場を牽引、製品発表支援も拡大へ

2025年時点において、参加者獲得および登録管理サービスは、バーチャルイベント・マーケティング・サービス市場の24.37%のシェアを占めています。イベントの実施前に適切な参加者（見込み客）を確保し、その参加許諾を得ることは不可欠であり、またイベント後のフォローアップも正確な登録データに依存するため、これらのサービスは基本的なニーズを満たすものとなっています。企業チームは現在、登録データを評価する際、単なる数だけでなく、リードの質、データの完全性、キャンペーンでのフォローアップへの即応性、そして既存の顧客システムとの連携能力を重視するようになっています。また、登録時のワークフローは、イベント後にエンゲージメントデータを適切に活用するために必要な「同意の記録」を確立する役割も果たします。そのため、このサービスは、より広範なデジタルイベント・キャンペーンを管理するプロバイダーにとって、実用的な参入の入り口となっています。

バーチャル形式での製品発表やライブ配信によるプロモーションは、2026年から2031年にかけて年平均成長率（CAGR）16.69%で拡大すると予測されています。マーケティングチームはこれらの形式を活用することで、物理的なイベントを各地で繰り返すことなく、地域をまたいだ製品発表を調整・実施できます。ライブ形式のデジタル・アクティベーション（参加型施策）は、より幅広い層に製品を紹介しつつ、ファーストパーティのインテントデータ（購買意欲を示すデータ）を収集することを可能にします。複雑なシステム間での確実な連携が求められる場面では、プラットフォームの構築や運用支援といったサービスが引き続き重要となります。また、パーソナライズされたアジェンダや、参加者同士のマッチングによる紹介が「オプション」ではなく「必須」として期待されるようになるにつれ、ウェビナー、カンファレンス、エンゲージメント、ネットワーキングといったサービスの重要性が高まっています。

エンドユーザー業界別：IT・通信分野が市場を主導、ヘルスケア・ライフサイエンス分野も成長

2025年時点において、IT・通信分野はバーチャルイベント・マーケティング・サービス市場のシェアの26.78%を占めていました。同分野はすでに強固なデジタルプレゼンスを確立しており、開発者向けイベント、パートナープログラム、技術ウェビナー、製品教育セッションなどを頻繁に開催し、継続的なオーディエンス・エンゲージメントを必要としています。ソフトウェアベンダーは、長期化しがちな販売サイクルを通じて需要を喚起・維持するためにウェビナーシリーズを活用しています。こうした動きが、登録、配信、エンゲージメント、フォローアップといったサービスに対する継続的な需要を支えています。また、同分野の顧客は、イベント関連データが迅速かつ確実に営業システムへ連携されることも求めています。

ヘルスケア・ライフサイエンス業界は、2026年から2031年にかけて年平均成長率（CAGR）17.06%で拡大すると予測されています。ON24社はライフサイエンス分野のベンチマーク調査において、パーソナライズされたバーチャル体験の導入により、ウェビナー1回あたりのデモ予約数が91%増加したと報告しています。また、ウェビナー1回あたりの継続医学教育（CME）認定証の発行数も28%増加したとしています。BFSI（銀行・金融サービス・保険）業界では、規制遵守が求められる教育、アドバイザーのオンボーディング、投資家向けコミュニケーションなどにバーチャルプログラムが活用されており、そこでは記録の適切な保存やデータレジデンシー（データの保管場所に関する要件）への対応が不可欠となっています。小売・Eコマース、メディア・エンターテインメント、旅行・ホスピタリティ、製造といった業界も市場の成長に寄与しています。特に製造業では、世界各地のバイヤーに機器を紹介する際、対面での実施が困難、あるいは高コストであったり、大型機器の輸送に伴う物流上の制約があったりする場合に、バーチャルデモンストレーションが活用されています。

Virtual Event Marketing Services Market Analysis by Mordor Intelligence

The Virtual Event Marketing Services Market size is projected to expand from USD 4.52 billion in 2025 and USD 5.13 billion in 2026 to USD 10.13 billion by 2031, registering a CAGR of 14.58% between 2026 and 2031. The Virtual Event Marketing Services Market is supported by distributed workforces that need reliable digital ways to reach customers, partners, and employees. Marketing teams are also using virtual programs to collect consented engagement data while third-party cookies become less useful. AI tools are reducing the work needed to personalize sessions and turn recordings into follow-up content. Buyers increasingly assess providers on how well event data connects with CRM and marketing systems, not only on streaming or registration features. This gives providers that combine data integration, content tools, and managed delivery a clearer opportunity to retain enterprise accounts.

Key Report Takeaways

• By service type, audience acquisition and registration management held 24.37% of the Virtual Event Marketing Services Market share in 2025, while virtual product launch and live-stream promotion is projected to expand at a 16.69% CAGR through 2031.
• By event format, webinars accounted for 46.17% of the Virtual Event Marketing Services Market share in 2025, while virtual trade shows and expos are projected to expand at a 15.81% CAGR through 2031.
• By organization size, large enterprises held 70.10% share in 2025, while SMEs are projected to expand at a 16.32% CAGR through 2031.
• By end-user industry, IT and telecommunications accounted for 26.78% share in 2025, while healthcare and life sciences is projected to expand at a 17.06% CAGR through 2031.
• By geography, North America held 39.86% share in Virtual Event Marketing Services Market 2025, while Asia-Pacific is projected to expand at a 17.24% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Global Virtual Event Marketing Services Market Trends and Insights

Drivers Impact Analysis*

Remote and Hybrid Work Programs Expand Digital Event Budgets

Hybrid work has created a dispersed audience that physical-only programs cannot fully serve. The Virtual Event Marketing Services Market benefits when businesses need a consistent way to involve employees, buyers, and partners across locations, especially when audience participation is not limited by travel schedules or venue capacity. Events accounted for up to 30% of program budgets in manufacturing, professional services, and technology, according to the referenced 2026 Forrester analysis. The same analysis reported that the share of organizations increasing event budgets by more than 10% doubled year over year. Bizzabo reported that 74% of Fortune 1000 marketers planned to increase event budgets in 2026, while 40% of all organizers expected budget growth. Accessibility requirements, including WCAG 2.2 and the European Accessibility Act, also favor services that provide captioning and multilingual delivery as standard capabilities.

Artificial Intelligence-Driven Personalization and Content Repurposing Lift Conversion

AI is changing how service providers prepare, deliver, and extend virtual programs. ON24 reported that personalized virtual event landing pages delivered a 3X increase in demo requests and a 2X rise in meetings booked in its life sciences benchmarks. The company also reported a 6X year-over-year increase in content output from a single webinar recording when teams used AI-generated derivative assets. Cvent stated that its CventIQ engine processes 12.7 billion attendee interactions annually and uses this data for attendance models, networking suggestions, and content recommendations. Goldcast’s AI Content Lab can produce short video highlights and related assets from session recordings. These capabilities enable the Virtual Event Marketing Services Market to support campaigns that continue after the live session without requiring a corresponding increase in manual production work.[1]

First-Party Engagement Data Improves Revenue Attribution

Virtual events generate registered, consented behavioral signals from session views, polls, downloads, and other interactions. When those signals reach CRM and marketing automation systems quickly, they can support lead scoring and follow-up activity. This is important for the Virtual Event Marketing Services Market because buyers increasingly want evidence that event spending contributes to the pipeline rather than only attendance, using engagement records that show which topics and follow-up actions attracted interest. In May 2026, ON24 launched a LinkedIn integration that lets marketers use first-party engagement segments in LinkedIn Audience Match campaigns. The connected workflow reduces the need for manual exports between event and paid media systems. It also strengthens the value of providers that can manage consent, audience data, and campaign activation in one service model.[2]

Always-On On-Demand Content Hubs Extend Campaign Life

Many organizers now treat a live session as the start of a longer content program. Bizzabo reported that 82% of organizers create video-on-demand content from events, and 53% gate at least part of that content behind registration. ON24’s Engagement Hub organizes branded content and tracks individual consumption behavior for CRM use. Goldcast Video Hubs add AI-generated summaries and metadata to improve the discovery of recorded content. This approach lets a single program continue to qualify and score leads after the live date. For teams that run 25 events a year, the Virtual Event Marketing Services Market can help turn individual recordings into reusable assets across product release cycles, instead of treating each live session as a short-lived campaign activity.[3]

Restraints Impact Analysis*

Webinar Fatigue Weakens Live Engagement and Networking

Heavy webinar calendars can reduce live participation and weaken networking results. The referenced Forrester survey found that nearly 70% of event leaders were reducing their total event count while protecting the quality of each program. Bizzabo reported that organizations with strong results averaged 412 registrations and a 52% event attendance rate. These figures indicate that buyers are placing more weight on relevance, production quality, and tailored interaction. The Virtual Event Marketing Services Market, therefore, faces pressure to deliver stronger outcomes rather than low-cost volume, including clear reasons for attendance and more useful opportunities for guided interaction. Providers that can show measurable results may gain funding from programs that would otherwise have been spread across basic webinar tools.

Data Privacy and Cross-Border Compliance Complexity Raises Delivery Risk

Global programs must manage privacy, consent, and data transfer across multiple legal jurisdictions. The European Union reached an agreement in July 2025 on measures intended to streamline cross-border GDPR enforcement, including a 15-month investigation deadline for complex cases. The EU AI Act also adds requirements for AI-enabled functions that use behavioral profiling, sentiment analysis, or voice recording. Brazil’s LGPD, California’s CPRA, and India’s Digital Personal Data Protection Act introduce additional complexities to planning and data residency decisions. This raises delivery costs and can extend planning time for multiregional programs. The Virtual Event Marketing Services Market favors vendors that offer consent controls, data residency options, and documentation within the service rather than as later configuration work.[4]

*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.

Segment Analysis

By Service Type: Registration Services Lead While Product Launch Support Grows

Audience acquisition and registration management held 24.37% of the Virtual Event Marketing Services Market share in 2025. It meets a basic need because every program requires a qualified, permissioned audience before event delivery begins, and because downstream follow-up depends on accurate registration records. Enterprise teams increasingly judge registrations by lead quality, data completeness, readiness for campaign follow-up, and the ability to connect those records to existing customer systems. Registration workflows also establish the consent record needed to use engagement data responsibly after the event. This makes the service a practical entry point for providers that manage broader digital event campaigns.

Virtual product launch and live-stream promotion are projected to expand at a 16.69% CAGR from 2026 to 2031. Marketing teams use these formats to coordinate launches across regions without replicating physical programs. A live digital activation can generate first-party intent data while it introduces a product to a wider audience. Platform setup and operations remain important where teams need dependable integration across complex systems. Webinar, conference, engagement, and networking services gain relevance when personalized agendas and matched introductions are expected rather than optional.

By Event Format: Webinars Lead as Virtual Trade Shows Gain Momentum

Webinars accounted for 46.17% of the Virtual Event Marketing Services Market share in 2025. Their leading position reflects broad use in B2B demand generation and a delivery model that can be repeated across campaigns. Bizzabo reported that 53% of attendees planned to attend more webinars in 2026. The company also reported year-over-year attendance increases for 61% of organizers. These results support continued webinar use, even as audiences expect more relevant content and better production quality.

Virtual trade shows and expos are projected to expand at a 15.81% CAGR from 2026 to 2031, as exhibitors use extended digital lead-capture periods after live event dates and maintain contact with prospective buyers. Exhibitors value the lead-capture period that can remain open after the live event has ended. Virtual conferences and summits support higher-profile brand and executive communication programs. Live-streamed corporate events support investor relations and internal communication needs that require authentication, recording, and multiregion delivery. Training and workshop formats help distributed workforces avoid the cost of in-person certification travel, showing that the Virtual Event Marketing Services Market supports different requirements across formats.

By Organization Size: Enterprises Account for Most Spending as SMEs Expand

Large enterprises held 70.10% of the Virtual Event Marketing Services Market share in 2025. This spending reflects dedicated event functions, enterprise platform agreements, mature marketing technology systems, and established processes for coordinating campaigns across several countries and business units. Large businesses also run global conferences, launches, and training programs that are costly to deliver only in person. Their systems can convert event engagement into behavioral data for sales and marketing activity. Requirements for integration, governance, and multiregion support keep full-service enterprise contracts important for providers.

SMEs are projected to expand at a 16.32% CAGR from 2026 to 2031. Self-service architectures have lowered the barrier to producing professional webinars and virtual sessions, giving smaller teams more control over program timing, audience invitations, and content reuse. Basic webinar delivery was placed at USD 500 per event, while larger formats cost USD 5,000 to USD 30,000. This cost difference allows smaller businesses to test digital outreach without long procurement cycles. AI tools are also helping small teams narrow capability gaps that were once more closely tied to enterprise resources.

By End-User Industry: IT and Telecom Leads While Healthcare and Life Sciences Advances

IT and telecommunications represented 26.78% of the Virtual Event Marketing Services Market share in 2025. The sector has an established digital presence and runs frequent developer events, partner programs, technical webinars, and product education sessions that require ongoing audience engagement. Software vendors use webinar series to maintain demand generation through extended sales cycles. This supports recurring demand for registration, delivery, engagement, and follow-up services across the Virtual Event Marketing Services Market. Buyers in this sector also expect event data to be delivered to sales systems quickly and reliably.

The healthcare and life sciences industry is projected to expand at a 17.06% CAGR from 2026 to 2031. In its life sciences benchmarks, ON24 reported a 91% increase in demo bookings per webinar from personalized virtual experiences. The company also reported a 28% increase in continuing medical education certifications issued per webinar. BFSI uses virtual programs for regulated education, advisor onboarding, and investor communications that require compliant recording and data residency. Retail and e-commerce, media and entertainment, travel and hospitality, and manufacturing also contribute. Manufacturers use virtual demonstrations when showing equipment to global buyers; in-person is difficult, costly, or limited by the logistics of moving large equipment.

Complete Report Scope:

• By Service Type
  • Strategy and Campaign Planning
  • Audience Acquisition and Registration Management
  • Platform Setup and Event Operations
  • Webinar and Virtual Conference Marketing
  • Virtual Product Launch and Live-Stream Promotion
  • Audience Engagement and Networking Services
  • Other Service Types
• By Event Format
  • Webinars
  • Virtual Conferences and Summits
  • Online Product Launches
  • Virtual Trade Shows and Expos
  • Live-Streamed Corporate Events
  • Virtual Training and Workshops
• By Organization Size
  • Large Enterprises
  • Small and Medium-Sized Enterprises
• By End-User Industry
  • Retail and E-commerce
  • IT and Telecommunications
  • BFSI
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Manufacturing and Industrials
  • Other End-User Industries (Automotive, Public Sector, amongst Others)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

North America held 39.86% of the Virtual Event Marketing Services Market share in 2025. The region brings together enterprise software vendors, marketing technology platforms, and event technology providers in a mature business environment, which supports a broad base of experienced buyers and specialist service providers. The United States drives demand across IT, BFSI, and healthcare, where customers seek integrated digital engagement. Cvent and Bizzabo are among the regional platform providers serving these needs. Canada supports financial services and government programs, while Mexico benefits from bilingual service demand from US-based multinationals.

Europe has a compliance-focused buyer base, led by Germany, the United Kingdom, and France. The European Union’s 2025 GDPR enforcement agreement and the EU AI Act’s full enforcement in 2026 are affecting platform evaluations. Providers with data residency settings, consent management, and AI documentation can gain an advantage in procurement reviews, as these controls address requirements that marketing teams cannot address through campaign design alone. Italy and Spain are secondary markets in manufacturing and professional services, while the United Kingdom’s UK GDPR remains close enough to European rules to limit friction for regional programs.

Asia-Pacific is projected to expand at a 17.24% CAGR from 2026 to 2031, the fastest regional rate in the Virtual Event Marketing Services Market. India, China, Japan, and South Korea are the main demand centers, each supported by large technology, financial services, or business-to-business communications activity. India’s IT services workforce, along with its BFSI and technology programs, supports frequent virtual engagement. A 2025 IT Communication Company survey ranked online seminars among the top 3 marketing activities for Japanese companies, and 51.9% of participants in media-hosted online seminars reported high effectiveness. China’s enterprise digitalization supports webinar and conference use, while South Korea and Australia add demand from technology and financial services.

Competitive Landscape

The Virtual Event Marketing Services Market remains moderately fragmented among platforms, although larger providers are consolidating capabilities. Contract retention increasingly depends on data integration and the ability to support the full event lifecycle, from audience acquisition and registration through delivery, content reuse, and reporting. Cvent completed its Goldcast acquisition in December 2025 and its ON24 acquisition in April 2026. The combined portfolio brings event management, webinar delivery, AI content tools, and digital engagement under one provider. Cvent stated that it has committed USD 1 billion to multi-year technology investments and that CventIQ processes 12.7 billion attendee interactions each year.

Specialist providers compete through specific use cases rather than platform breadth, aligning their offerings with the needs of trade show organizers, community programs, or conference teams. vFairs focuses on trade show formats, Airmeet on community networking, and Bizzabo on conference programs that require attribution. These positions can limit direct competition with broader suppliers while narrowing the revenue areas each firm can address. Cvent’s integration of ON24 multilingual delivery and Goldcast content repurposing tools shows the growing demand for registration, delivery, personalization, and post-event content within a single relationship. Smaller vendors that rely on several integrations face a higher standard from enterprise buyers.

Brandlive acquired Hubilo in September 2025, adding a 30-person AI and streaming research and development hub in Bengaluru, India. The acquisition was Brandlive’s fifth in 18 months, and Hubilo customers moved to Virtual PRO. The move shows competition around automated video production, personalized content delivery, and streaming quality. Privacy and compliance are also becoming competitive factors, especially when legal teams review platforms before marketing teams, and when global programs require documented controls before data can be collected.

Recent Industry Developments

• July 2026: Cvent unveiled over 70 product innovations at Cvent CONNECT 2026, backed by a multi-year USD 1 billion technology investment. The CventIQ engine now processes 12.7 billion attendee interactions annually and powers 34 net-new AI capabilities including the Cvent Assistant, AI-driven Agenda Builder, and Jifflenow AI Meeting Summaries. Goldcast and ON24 were formally integrated into the unified Cvent digital events portfolio, with Goldcast’s Highlight Reel generator and ON24’s AI-powered multilingual delivery across 34 languages available to the combined customer base.
• May 2026: ON24, operating as a Cvent company, launched a LinkedIn integration enabling B2B marketers to activate first-party event engagement data as LinkedIn Audience Match segments and publish event Key Moments as LinkedIn video ads from within the ON24 platform, directly connecting virtual event intelligence with paid media pipeline activation.
• May 2026: Cvent completed the acquisition of ON24 for USD 400 million, adding enterprise-scale webinar delivery in 34 languages, compliance controls, and AI-powered deep personalization to the Cvent portfolio. ON24 continues to operate under its brand as part of Cvent’s event-led growth platform.
• March 2026: ON24 expanded platform capabilities ahead of acquisition completion, launching AI Translate for multilingual virtual event delivery, the AI-powered Analytics and Content Engine, ACE, and enhanced LinkedIn campaign integrations, enabling a single digital event to be deployed as a full global campaign lifecycle.

List of Companies Covered in this Report:

• Cvent Holding Corp.
• ON24, Inc.
• Bizzabo Ltd.
• 6Connex, Inc.
• vFairs LLC
• Airmeet Inc.
• BigMarker Holdings, Inc.
• Hubilo Technologies Inc.
• Zoom Communications, Inc.
• Cisco Systems, Inc.
• Microsoft Corporation
• Kaltura, Inc.
• RingCentral, Inc.
• EventMobi
• SpotMe SA
• Accelevents
• InEvent
• Goldcast Inc.
• Remo
• Whova Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Remote and Hybrid Work Programs Expand Digital Event Budgets
4.2.2 Cost-Efficient Global Reach Improves Virtual Event Economics
4.2.3 Artificial Intelligence-Driven Personalization and Content Repurposing Lift Conversion
4.2.4 First-Party Engagement Data Improves Revenue Attribution
4.2.5 Always-On On-Demand Content Hubs Extend Campaign Life
4.2.6 Sponsor Demand for Measurable Digital Activation Boosts Service Spend
4.3 Market Restraints
4.3.1 Webinar Fatigue Weakens Live Engagement and Networking
4.3.2 Data Privacy and Cross-Border Compliance Complexity Raises Delivery Risk
4.3.3 Fragmented Event Technology Stacks Create Data Silos and Friction
4.3.4 Return-on-Investment Proof Gaps Slow Budget Approval Cycles
4.4 Impact of Macroeconomic Factors on the Market
4.5 Industry Value-Chain Analysis
4.6 Technology Outlook
4.7 Regulatory Landscape
4.8 Porter’s Five Forces Analysis
4.8.1 Threat of New Entrants
4.8.2 Bargaining Power of Suppliers
4.8.3 Bargaining Power of Buyers
4.8.4 Threat of Substitutes
4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Service Type
5.1.1 Strategy and Campaign Planning
5.1.2 Audience Acquisition and Registration Management
5.1.3 Platform Setup and Event Operations
5.1.4 Webinar and Virtual Conference Marketing
5.1.5 Virtual Product Launch and Live-Stream Promotion
5.1.6 Audience Engagement and Networking Services
5.1.7 Other Service Types
5.2 By Event Format
5.2.1 Webinars
5.2.2 Virtual Conferences and Summits
5.2.3 Online Product Launches
5.2.4 Virtual Trade Shows and Expos
5.2.5 Live-Streamed Corporate Events
5.2.6 Virtual Training and Workshops
5.3 By Organization Size
5.3.1 Large Enterprises
5.3.2 Small and Medium-Sized Enterprises
5.4 By End-User Industry
5.4.1 Retail and E-commerce
5.4.2 IT and Telecommunications
5.4.3 BFSI
5.4.4 Healthcare and Life Sciences
5.4.5 Media and Entertainment
5.4.6 Travel and Hospitality
5.4.7 Manufacturing and Industrials
5.4.8 Other End-User Industries (Automotive, Public Sector, amongst Others)
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Argentina
5.5.2.3 Chile
5.5.2.4 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 United Kingdom
5.5.3.3 France
5.5.3.4 Italy
5.5.3.5 Spain
5.5.3.6 Rest of Europe
5.5.4 Asia-Pacific
5.5.4.1 China
5.5.4.2 Japan
5.5.4.3 India
5.5.4.4 South Korea
5.5.4.5 Australia
5.5.4.6 Rest of Asia-Pacific
5.5.5 Middle East
5.5.5.1 United Arab Emirates
5.5.5.2 Saudi Arabia
5.5.5.3 Qatar
5.5.5.4 Rest of Middle East
5.5.6 Africa
5.5.6.1 South Africa
5.5.6.2 Egypt
5.5.6.3 Nigeria
5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 Cvent Holding Corp.
6.4.2 ON24, Inc.
6.4.3 Bizzabo Ltd.
6.4.4 6Connex, Inc.
6.4.5 vFairs LLC
6.4.6 Airmeet Inc.
6.4.7 BigMarker Holdings, Inc.
6.4.8 Hubilo Technologies Inc.
6.4.9 Zoom Communications, Inc.
6.4.10 Cisco Systems, Inc.
6.4.11 Microsoft Corporation
6.4.12 Kaltura, Inc.
6.4.13 RingCentral, Inc.
6.4.14 EventMobi
6.4.15 SpotMe SA
6.4.16 Accelevents
6.4.17 InEvent
6.4.18 Goldcast Inc.
6.4.19 Remo
6.4.20 Whova Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-Space and Unmet-Need Assessment

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