UI/UX市場シェア分析、業界動向と統計、成長予測 2026-2031年

UI/UX市場の規模は、2025年に19億8,000万ドル、2026年に29億1,000万ドルとなり、2026年から2031年にかけて年平均成長率（CAGR）32%で拡大し、2031年には116億6,000万ドルに達するとMordor Intelligenceでは予測しています。企業幹部は、デザインツールを単なる下流工程の作業から経営レベルの成長ドライバーへと格上げし、予算をレガシーシステムの保守からエクスペリエンス層への投資へとシフトさせました。経営陣がインターフェースの品質と顧客生涯価値（LTV）を関連付けたことで、デジタルトランスフォーメーション（DX）への支出は2025年に売上高の7.5%にまで増加しました。分散型チームによるリアルタイムの共同作業へのニーズからクラウド導入が標準となったほか、アクセシビリティの義務化やマルチブランド対応のデザイン・トークン・フレームワークの採用が、組織によるフロントエンド・スタックの近代化を後押ししました。低遅延デバイス向けの「エッジレンダリング」インターフェースやAR/VRデザイン領域の台頭は、従来のオンプレミス型ソフトウェアにおける重大な欠点を浮き彫りにし、クラウドネイティブ・プラットフォームへの移行を加速させました。

本レポートの主なポイント

• 導入形態別では、クラウド型ソリューションが2025年のUI/UX市場シェアの68.19%を占め、2031年まで年平均成長率（CAGR）32.98%で拡大すると予測されています。
• 組織規模別では、大企業が2025年の収益の44.33%を占めた一方、中小・零細企業は2031年までCAGR 32.56%で成長すると見込まれています。
• エンドユーザー業界別では、Eコマース・小売業が2025年の収益の23.53%を占め、ヘルスケア・ライフサイエンス分野はCAGR 32.73%と最も高い成長率で推移し、2031年まで拡大すると予測されています。
• プラットフォーム別では、モバイルアプリが2025年のUI/UX市場規模の39.57%を占めましたが、AR/VRおよび空間インターフェースはCAGR 32.78%で増加すると見込まれています。
• 地域別では、北米が2025年の収益の38.98%を創出し、アジア太平洋地域は2026年から2031年にかけてCAGR 33.01%で成長すると予測されています。

エンドユーザー産業別：ヘルスケアが小売業を成長率で上回る

Eコマースと小売業は、動画コマースとAIレコメンデーションによるコンバージョン率向上を背景に、2025年の売上高の23.53%を占める見込みです。ヘルスケアとライフサイエンスは規模こそ小さいものの、ポータルサイトや遠隔医療アプリの実用化に伴い、年間32.73%の成長率で拡大しています。IQVIAは、ユーザーエクスペリエンス（UX）の悪さが予約の無断キャンセルや服薬の中断につながることを指摘し、インターフェースの品質を単なる見た目の問題ではなく、ケアの質を示す指標として位置づけています。

銀行や保険会社は、セキュリティと使いやすさを両立させるため、既存の画面を再構築しています。一方、政府系ポータルサイトはWCAG（ウェブコンテンツアクセシビリティガイドライン）に準拠したパターンを採用しています。教育分野への投資はパンデミック後のブームを経て落ち着きを見せていますが、アダプティブインターフェースへの投資は継続しています。ヘルスケア分野の台頭は、臨床結果と診療報酬がデザインの質に左右されるようになったことを示しており、病院システム全体におけるUI/UX市場の重要性を高めています。

UI/UX Market Analysis by Mordor Intelligence

The UI/UX market size is projected to be USD 1.98 billion in 2025, USD 2.91 billion in 2026, and reach USD 11.66 billion by 2031, growing at a CAGR of 32% from 2026 to 2031. Enterprise leaders elevated design tooling from a downstream task to a board-level growth lever, redirecting budgets away from legacy maintenance and toward experience-layer investments. Spending on digital transformation rose to 7.5% of revenue in 2025 as executives linked interface quality to customer lifetime value. Cloud deployment became the default because distributed teams demanded real-time collaboration, while accessibility mandates and multi-brand design-token frameworks pushed organizations to modernize front-end stacks. Edge-rendered interfaces for low-latency devices, together with the rise of AR and VR design surfaces, revealed critical gaps in traditional on-premises software and accelerated migration to cloud-native platforms.

Key Report Takeaways

• By deployment model, Cloud-Based solutions led with 68.19% of UI/UX market share in 2025 and are expanding at a 32.98% CAGR through 2031.
• By organization size, Large Enterprises captured 44.33% revenue in 2025, while Small and Micro Enterprises are advancing at a 32.56% CAGR through 2031.
• By end-use industry, E-Commerce and Retail held 23.53% revenue in 2025; Healthcare and Life Sciences is growing fastest at a 32.73% CAGR to 2031.
• By platform, Mobile Applications represented 39.57% of UI/UX market size in 2025, whereas AR/VR and Spatial Interfaces are increasing at a 32.78% CAGR to 2031.
• By geography, North America generated 38.98% of 2025 revenue, and Asia-Pacific is advancing at a 33.01% CAGR over 2026-2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of 2026.

Global UI/UX Market Trends and Insights

Drivers Impact Analysis*

Proliferation of Digital-Transformation Programs

Digital-transformation budgets climbed to 7.5% of revenue in 2025, a level Deloitte identified as the breakpoint between CX leaders and laggards.[1] Technology outlays grew 4.6% that year, and 91% of enterprises intend to raise digital spending in 2026, according to Forrester.[2] UI/UX platforms have therefore shifted from discretionary purchases to essential line items locked into multi-year roadmaps. Firms delaying investment risk fragmented web, mobile, and voice journeys that erode customer value gains.

Surge in Mobile-Commerce Adoption

Southeast Asia’s e-commerce gross merchandise value reached USD 185 billion in 2025, with video commerce delivering 25% of transactions and average order values near USD 6-7.[3]Mobile-first consumers drove 70% year-over-year growth in visual search, and 62% reported that AI recommendations shaped purchasing choices. Design teams now optimize thumb-zone navigation and conversational checkouts rather than resizing desktop layouts, turning mobile UX into the primary revenue interface.

Enterprise Focus on CX KPIs and NPS

KPMG’s survey of 80,594 consumers across 2,684 brands showed that integrity and personalization explain nearly 39% of NPS variance.[4] IDC found that 60% of Global 2000 CMOs will be measured on customer-value outcomes by 2027. As a result, UI/UX budgets align directly with retention metrics instead of qualitative usability scores, making experience teams accountable for growth alongside sales and product units.

Accessibility Legislation (WCAG 3.0) Redesign Mandates

W3C’s WCAG 3.0 draft introduced a maturity model that evaluates cognitive and motor accessibility dimensions. EqualWeb warned that non-compliant sites face legal exposure under ADA and EU rules. Accessibility is moving upstream into component libraries and design tokens, saving enterprises the cost of retrofits and protecting brand reputation.

Restraints Impact Analysis*

Shortage of Skilled UI/UX Talent

Experis UK reported that 76% of firms struggled to fill UI/UX roles in 2025, and Germany’s gap jumped from 28% to 61% in one year. Autodesk noted a parallel rise in talent scarcity, with 58% of companies citing the shortage as a growth barrier. The mismatch between academic curricula and industry demand forces enterprises to poach scarce specialists or retrain adjacent staff, delaying design-system rollouts and slowing the UI/UX market.

High Subscription Cost of Premium Tool Suites

Integrated cloud toolsets can exceed USD 100 per user each month, a threshold that SMBs find prohibitive. Cost-sensitive firms either rely on limited open-source tools or postpone systematic design investment, leading to inconsistent experiences that undermine brand equity. Emerging-market buyers feel the pain most acutely because USD pricing erodes purchasing power.

*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.

Segment Analysis

By Deployment Model: Cloud Dominance Reshapes Collaboration

Cloud solutions commanded 68.19% UI/UX market share in 2025 and are growing at 32.98% through 2031. Figma recorded 93% adoption at Ramp, a fintech firm, demonstrating that synchronous editing and instant developer handoff drive preference for browser-based platforms. On-premises systems persist in defense, healthcare, and regulated finance, yet hybrid approaches that sync local storage with cloud collaboration are stepping-stones to full migration.

API-enabled design tokens and automated accessibility checks shorten release cycles, while desktop tools require manual file transfers that introduce errors. Vendors are phasing out perpetual licenses in favour of cloud subscriptions, and regulators now accept certified cloud security, eroding the remaining on-premises foothold. Enterprises staying offline face slower iteration and diminished competitiveness, a reality reshaping procurement policy across the UI/UX market.

By Organization Size: SMBs Accelerate as Barriers Fall

Large Enterprises held 44.33% revenue in 2025, leveraging dedicated design-ops teams and volume discounts. Small and Micro Enterprises, however, are set to grow 32.56% annually thanks to no-code builders that remove front-end coding hurdles. The U.S. Chamber of Commerce found that 58% of small businesses used generative AI in 2025, while Canada’s CFIB reported 44% AI adoption among SMBs.

Mid-Sized Enterprises face a pricing squeeze: big enough to need advanced features yet too small for enterprise rates. The UK Digital Adoption Taskforce highlighted cost, skills, and integration as central barriers. Vendors offering tiered plans that align to maturity stages can win across the spectrum, whereas flat enterprise pricing risks ceding the fast-growing SMB slice of the UI/UX market.

By End-Use Industry: Healthcare Overtakes Retail in Growth

E-Commerce and Retail captured 23.53% of 2025 revenue, powered by video commerce and AI recommendations that raised conversion velocity. Healthcare and Life Sciences, though smaller, is expanding 32.73% per year as portals and telemedicine apps move into production. IQVIA linked poor UX to appointment no-shows and medication lapses, making interface quality a care metric rather than a cosmetic feature.

Banking and insurance firms rebuild legacy screens to harmonize security and ease of use, while government portals adopt WCAG-aligned patterns. Education investments cooled after the pandemic boom but continue around adaptive interfaces. The ascent of healthcare signals that clinical outcomes and reimbursement rates now hinge on design quality, raising UI/UX market size relevance across hospital systems.

By Platform: Spatial Interfaces Disrupt 2D Dominance

Mobile Applications owned 39.57% of platform revenue in 2025, reflecting smartphone primacy and thumb-zone ergonomics. Web Applications remain critical for desktop workflows, and Desktop Software persists for heavy compute tasks such as CAD. Voice agents accounted for 22% of Y Combinator’s latest cohort as GPT-4o pricing dropped sharply, enlivening conversational UX experimentation.

AR/VR and Spatial Interfaces will grow 32.78% annually to 2031. Deloitte projects spatial computing at 18.2% annual growth to 2033, and Gartner expects 20% of people to spend at least one hour a day in immersive environments by 2028. A Frontiers review showed users prefer gesture, gaze, and voice inputs to controllers. Designers focused solely on 2D risk obsolescence as spatial UX skill sets become essential in the broader UI/UX industry.

Complete Report Scope:

• By Deployment Model
  • Cloud-Based
  • On-Premises
• By Organization Size
  • Large Enterprises
  • Mid-Sized Enterprises
  • Small and Micro Enterprises
• By End-Use Industry
  • E-Commerce and Retail
  • Healthcare and Life Sciences
  • Banking, Financial Services and Insurance
  • Education and EdTech
  • IT and Telecom
  • Media and Entertainment
  • Government and Public Sector
  • Other End-Use Industries
• By Platform
  • Mobile Applications
  • Web Applications
  • Desktop Software
  • Voice and Conversational Interfaces
  • AR/VR and Spatial Interfaces
  • Automotive and IoT Displays
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • France
    • United Kingdom
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Kenya
    • Rest of Africa

Geography Analysis

North America generated 38.98% of 2025 revenue, anchored by early design-ops adoption, WCAG-driven budgets, and venture funding that clusters around Silicon Valley and New York. Ninety-one percent of enterprises plan higher digital budgets in 2026, ranking CX among the top three priorities. State mandates in California and New York effectively set nationwide accessibility benchmarks, prompting widespread redesign.

Asia-Pacific is expanding at a 33.01% CAGR through 2031, buoyed by a USD 300 billion digital economy and a workforce with 79% AI skill penetration. Regional funding reached USD 8 billion in H1 2025, and data-center capacity is set to rise 180%, supporting AI-heavy design workflows. Country-specific drivers China’s domestic tool ecosystem, Japan’s automotive HMI focus, India’s export-oriented IT services require vendors to localize language, pricing, and cloud integration to capture UI/UX market opportunities.

Europe’s strict privacy and accessibility rules push companies toward localized design systems that bake in GDPR compliance. Germany, France, the UK, Italy, and Spain head spending, while the Nordics and Benelux see fast SMB uptake of no-code tools for government portals. South America, the Middle East, and Africa remain early-stage but are adding pilots in fintech, smart cities, and mobile money. As infrastructure improves, these regions will edge up in total UI/UX market share, although North America and Europe will retain innovation leadership.

Competitive Landscape

The UI/UX market shows moderate fragmentation. Figma, Adobe XD, and Sketch vie for cloud seats, but none dominate every sub-category. Adobe leverages Creative Cloud ties, Microsoft bundles design tools within Office 365, and open-source Penpot appeals to privacy-sensitive buyers. Strategy revolves around plugin ecosystems, API links to CI pipelines, and AI assistants that automate layout or accessibility checks.

Startups use generative AI to skip wireframes and produce code from text prompts. Incumbents counter with embedded AI Adobe Firefly, Figma’s layout suggestions yet risk being unbundled by speed-first newcomers. Interoperability remains a pain point; spatial-design exports rarely fit web or mobile pipelines, so teams juggle parallel workflows. Vendors that standardize design tokens across platforms can lock in de facto standards before formal consortia act.

White space lies in verticalized tooling. Healthcare demands HIPAA-ready component libraries, automotive teams need glanceable in-car patterns, and industrial metaverse builders rely on physics-accurate 3D templates. The breadth of specialized needs ensures continued fragmentation and fuels venture investment, maintaining vigorous competition across the UI/UX market.

Recent Industry Developments

• January 2026: Microsoft integrated AI design assistants into Power Platform, letting users create responsive interfaces from natural-language prompts, cutting prototype time by 60%.
  December 2026: Adobe launched Firefly 3.0 with real-time generative mockups that observe WCAG 3.0 scores and brand tokens.
• January 2025: Oracle confirmed the Redwood UI transition timeline across Cloud HCM modules, with classic and responsive UIs slated for retirement in release 25C.
  December 2024: AEA Investors merged Huge with Hero Digital, forming a large independent experience-transformation business.

List of Companies Covered in this Report:

• Adobe Inc.
• Figma, Inc.
• Sketch B.V.
• InVisionApp, Inc.
• Axure Software Solutions Inc.
• Balsamiq Studios LLC
• Proto.io Inc.
• UXPin Inc.
• Justinmind Inc.
• International Business Machines Corporation
• Oracle Corporation
• SAP SE
• Microsoft Corporation
• Google LLC
• Meta Platforms, Inc.
• Apple Inc.
• Atlassian Corporation Plc
• Designit A/S
• IDEO LP
• Ramotion LLC
• UX Studio Zrt.
• Nielsen Norman Group Inc.
• HCL Technologies Limited
• Cognizant Technology Solutions Corporation
• Zeplin Inc.
• Maze Design, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Proliferation of Digital-Transformation Programs
4.2.2 Surge in Mobile-Commerce Adoption
4.2.3 Enterprise Focus on CX KPIs and NPS
4.2.4 Accessibility Legislation (WCAG 3.0) Redesign Mandates
4.2.5 Design Tokens Standardization for Multi-Brand Scalability
4.2.6 Edge-Rendered UI for Low-Latency Devices
4.3 Market Restraints
4.3.1 Shortage of Skilled UI/UX Talent
4.3.2 High Subscription Cost of Premium Tool Suites
4.3.3 Algorithmic Bias Risks in AI-Generated UX
4.3.4 Interoperability Gaps Across AR/VR and Classic Tooling
4.4 Industry Value-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Impact of Macroeconomic Factors on the Market
4.8 Porter’s Five Forces Analysis
4.8.1 Bargaining Power of Suppliers
4.8.2 Bargaining Power of Buyers
4.8.3 Threat of New Entrants
4.8.4 Threat of Substitutes
4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Deployment Model
5.1.1 Cloud-Based
5.1.2 On-Premises
5.2 By Organization Size
5.2.1 Large Enterprises
5.2.2 Mid-Sized Enterprises
5.2.3 Small and Micro Enterprises
5.3 By End-Use Industry
5.3.1 E-Commerce and Retail
5.3.2 Healthcare and Life Sciences
5.3.3 Banking, Financial Services and Insurance
5.3.4 Education and EdTech
5.3.5 IT and Telecom
5.3.6 Media and Entertainment
5.3.7 Government and Public Sector
5.3.8 Other End-Use Industries
5.4 By Platform
5.4.1 Mobile Applications
5.4.2 Web Applications
5.4.3 Desktop Software
5.4.4 Voice and Conversational Interfaces
5.4.5 AR/VR and Spatial Interfaces
5.4.6 Automotive and IoT Displays
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Argentina
5.5.2.3 Chile
5.5.2.4 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 France
5.5.3.3 United Kingdom
5.5.3.4 Russia
5.5.3.5 Italy
5.5.3.6 Spain
5.5.3.7 Rest of Europe
5.5.4 Asia-Pacific
5.5.4.1 China
5.5.4.2 Japan
5.5.4.3 India
5.5.4.4 South Korea
5.5.4.5 Australia and New Zealand
5.5.4.6 Rest of Asia-Pacific
5.5.5 Middle East
5.5.5.1 Saudi Arabia
5.5.5.2 United Arab Emirates
5.5.5.3 Turkey
5.5.5.4 Rest of Middle East
5.5.6 Africa
5.5.6.1 South Africa
5.5.6.2 Nigeria
5.5.6.3 Kenya
5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 Adobe Inc.
6.4.2 Figma, Inc.
6.4.3 Sketch B.V.
6.4.4 InVisionApp, Inc.
6.4.5 Axure Software Solutions Inc.
6.4.6 Balsamiq Studios LLC
6.4.7 Proto.io Inc.
6.4.8 UXPin Inc.
6.4.9 Justinmind Inc.
6.4.10 International Business Machines Corporation
6.4.11 Oracle Corporation
6.4.12 SAP SE
6.4.13 Microsoft Corporation
6.4.14 Google LLC
6.4.15 Meta Platforms, Inc.
6.4.16 Apple Inc.
6.4.17 Atlassian Corporation Plc
6.4.18 Designit A/S
6.4.19 IDEO LP
6.4.20 Ramotion LLC
6.4.21 UX Studio Zrt.
6.4.22 Nielsen Norman Group Inc.
6.4.23 HCL Technologies Limited
6.4.24 Cognizant Technology Solutions Corporation
6.4.25 Zeplin Inc.
6.4.26 Maze Design, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-Space and Unmet-Need Assessment

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