スマートホーム家電市場シェア分析、業界動向と統計、成長予測 2026-2031年

スマートホーム家電市場規模は、2025年に1,743億7,000万米ドル、2026年に1,920億5,000万米ドル、そして2031年には3,114億4,000万米ドルに成長し、2026年から2031年にかけて年平均成長率（CAGR）10.14%に達するとMordor Intelligenceでは予測しています。

省エネ機器への消費者の関心の高まり、電力会社主導の時間帯別料金制度、そして低価格化された接続チップなどが、市場の成長を後押ししています。IoTの急速な成熟により、メーカーは製品寿命を延ばすAI搭載機能を製品に組み込むことが可能になり、2022年から2023年にかけての半導体供給不足後の安定化により、工場は受注残を解消し、新製品を投入できるようになっています。北米とヨーロッパの電力会社は現在、負荷シフトを自動化する家庭に報酬を支払っており、コネクテッド洗濯機、乾燥機、給湯器は収益を生み出す資産となっています。同時に、プライバシー規制の強化に伴い、家電メーカーはサイバーセキュリティ機能で差別化を図るようになり、旧型で規制に準拠していないモデルが段階的に廃止されることで、ハードウェアの更新頻度がさらに高まっています。

レポートの主なポイント

• 製品タイプ別に見ると、スマート洗濯機・乾燥機が2025年のスマート家電市場シェアの24.12%を占め、市場をリードしました。一方、スマート調理器具・クックトップは2031年まで年平均成長率（CAGR）12.74%で成長すると予測されています。
• 接続技術別に見ると、Wi-Fiが2025年の収益シェアの57.93%を占めました。 Threadは2031年まで年平均成長率（CAGR）12.94%で成長すると予測されています。
• 流通チャネル別に見ると、2025年にはオフライン販売がスマートホーム家電市場規模の61.48%を占め、オンライン販売は2031年まで年平均成長率11.73%で成長すると予測されています。
• エンドユーザー業界別に見ると、住宅向けアプリケーションは2025年の収益の66.02%を占め、商業利用は2031年まで年平均成長率11.32%で増加すると予測されています。
• 地域別に見ると、北米は2025年にスマートホーム家電市場シェアの32.41%を占め、アジア太平洋地域は2031年まで年平均成長率11.12%で拡大すると予測されています。

製品タイプ別：AI統合が従来型カテゴリーを変革

スマート洗濯機・乾燥機は、2025年にはスマート家電市場の24.12%を占める見込みです。これは、買い替えサイクルの短さと、リベートによる投資対効果（ROI）の向上が要因となっています。高速回転モーターとセンサーによる洗剤自動投入機能は、水と電気の節約に貢献し、コスト意識の高い家庭にとって購入の決め手となります。音声操作とモバイルプッシュ通知は、ユーザーの手間をさらに軽減し、顧客満足度を高めます。スマート冷蔵庫は、常時電源供給という特性を活かし、デジタルダッシュボードを統合することで、食料品管理や家庭のエネルギー分析の中心となるハブとして機能します。オーブンは、カメラによる焼き加減検知機能や自動電源オフ機能を搭載し、食品ロスと電気代の削減に貢献しています。

スマート調理器具・クックトップは、市場規模は小さいものの、2031年まで年平均成長率（CAGR）12.74%で成長すると予測されており、これは製品カテゴリーの中で最も高い成長率です。 AI連携のレシピライブラリや高精度なIH調理ゾーンは、時間のないプロフェッショナルが求める確実な結果を提供します。自律型掃除機とエアコンは、それぞれ省力化と快適性の向上という魅力を活かし、スマート家電を初めて購入する顧客を獲得しています。食器洗い機やキッチンスケールは、価格を過度に上昇させることなく、エコシステムへの定着率を高める接続性をさらに強化します。全体として、ハンズフリーの自律機能や測定可能なコスト削減を実現する家電製品は、単に手動操作を再現するだけの機能よりも優位に立ち続け、スマートホーム家電市場における優位性を確立しています。

Smart Home Appliances Market Analysis by Mordor Intelligence

The Smart Home Appliances Market size is projected to be USD 174.37 billion in 2025, USD 192.05 billion in 2026, and reach USD 311.44 billion by 2031, growing at a CAGR of 10.14% from 2026 to 2031.

Heightened consumer interest in energy-saving devices, utility-driven time-of-use tariffs, and more affordable connectivity chips all reinforce momentum. Rapid IoT maturation allows manufacturers to bundle AI-powered functions that extend product lifespans, while semiconductor supply stabilization after the 2022-2023 shortage is letting factories clear backlogs and release new SKUs. Utilities in North America and Europe now remunerate households that automate load shifting, turning connected washers, dryers, and water heaters into income-generating assets. At the same time, growing privacy regulations are prompting appliance brands to differentiate on cybersecurity credentials, which further elevates hardware refresh rates as older, non-compliant models are phased out.

Key Report Takeaways

• By product type, smart washing machines and dryers led with 24.12% of the smart home appliances market share in 2025, while smart cookware and cooktops are forecast to expand at a 12.74% CAGR through 2031.
• By connectivity technology, Wi-Fi captured 57.93% revenue share in 2025; Thread is advancing at a 12.94% CAGR through 2031.
• By distribution channel, offline outlets accounted for 61.48% of the smart home appliances market size in 2025, whereas online sales are projected to grow at an 11.73% CAGR through 2031.
• By end-user industry, residential applications represented 66.02% of 2025 revenue, and commercial usage is rising at an 11.32% CAGR to 2031.
• By geography, North America led with 32.41% of the smart home appliances market share in 2025, while the Asia Pacific is forecast to expand at a 11.12% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of 2026.

Global Smart Home Appliances Market Trends and Insights

Rapid Adoption of IoT and Voice-Assistant Ecosystems

Samsung’s SmartThings platform logged 2.5 billion device interactions during 2024, while Amazon Alexa now supports 140,000 smart devices across 400 brands [1]. This critical mass removes the learning-curve barrier that long deterred older homeowners. Appliance makers are embedding Thread 1.4 radios so products can self-organize into secure mesh networks that maintain service even if the household Wi-Fi router fails [2]. Integration also yields compound use-cases like dryers coordinate with rooftop solar output, or refrigerators vary compressor speed in line with occupancy patterns collected by home security sensors. The result is an ecosystem in which connected appliances deliver measurable electricity savings without constant user input, broadening the smart home appliances market to previously hesitant demographics.

Energy-Efficiency Regulations and Incentive Programs

Mandatory efficiency labels are morphing into connectivity mandates. The EU’s 2025 energy-labeling update requires that A-rated refrigerators and washers include smart-grid interfaces. California’s Title 24 building code similarly obliges new homes to install demand-response-ready appliances. Complementary rebates amplify pull-through demand. For instance, ComEd pays USD 50-200 per unit for qualified devices enrolled in its Peak-Time Savings program. These carrots and sticks mean manufacturers that cannot demonstrate secure two-way communication risk losing shelf space at big-box retailers. Such policies move the smart home appliances market beyond voluntary adoption toward regulatory compliance, elongating replacement cycles as buyers trade up to maintain resale value.

Growth of E-Commerce Home-Appliance Sales

Online channels grew 23% year-over-year in 2024, buoyed by VR showrooms and flat-rate white-glove deliveries that de-risk bulky purchases. Amazon’s tie-up with Sears now offers nationwide installation, transforming what was once an in-store advantage into a digital service. Manufacturers respond with augmented-reality apps that let shoppers preview a smart range in their actual kitchen before checkout. Because product pages can explain connectivity specs better than over-extended in-store staff, web channels are capturing a disproportionate share of the incremental spend on AI-enabled models. The result is a virtuous cycle in which online analytics inform SKU design, enhancing speed-to-market and reinforcing digital migration within the smart home appliances market.

Utilities’ Time-of-Use Tariffs Driving Smart Load-Shifting Appliances

Dynamic tariffs are turning connectivity into a bankable asset rather than a lifestyle perk. Duquesne Light customers who enrolled in connected washers and water heaters in real-time pricing cut bills by 15-20% in 2024 [3]. Pacific Gas and Electric’s USD 0.47 per kWh peak-versus-off-peak spread means a smart dishwasher pays for itself in 18 months, accelerating payback rationales. Appliance OEMs now preload rate tables and machine-learning algorithms that autonomously schedule cycles. These capabilities resonate with grid operators facing renewable intermittency, ensuring a policy environment that continues to reward automated load flexibility and sustaining growth in the smart home appliances market.

Data-Privacy and Cybersecurity Concerns

The 2024 Wyze camera breach, which exposed 13,000 video feeds, placed privacy squarely on mainstream news cycles and curbed intent-to-buy scores for connected devices. New rules under the EU Cyber Resilience Act compel vendors to provide security patches for a product’s entire service life, raising lifetime support costs. Similar proposals in the United States would require factory-installed unique passwords and public vulnerability disclosures. Consumers interpreting headlines equate any internet-connected appliance with risk, raising the bar for transparent data-use policies. Brands must now allocate budget for encryption hardware and third-party penetration testing, which marginally inflates retail pricing and slows adoption in the smart home appliances market.

Supply-Chain Volatility for Semiconductor Components

Although the acute chip shortage of 2023 has eased, aged-node microcontrollers remain vulnerable to price spikes, forcing appliance OEMs to carry excess inventory or redesign boards on the fly. Automotive companies have long-term capacity agreements, leaving appliance suppliers to secure older-generation plants in China and Malaysia that can still meet performance and cost targets. The added procurement complexity leads some brands to reserve premium AI features for high-margin flagships while releasing stripped-down SKUs at the entry level. Such bifurcation may constrain the total addressable base for fully featured products, tempering the overall smart home appliances market trajectory through the medium term.

*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.

Segment Analysis

By Product Type: AI Integration Transforms Traditional Categories

Smart washing machines and dryers commanded 24.12% of the smart home appliances market share in 2025, a leadership driven by short replacement cycles and rebate-boosted ROI calculations. High-spin motors and sensor-based detergent dosing save water and electricity, validating purchase decisions for cost-conscious families. Conversational voice controls and mobile push alerts further reduce user effort, lifting customer-satisfaction scores. Smart refrigerators leverage their always-powered status to anchor digital dashboards, becoming central hubs for grocery management and home-energy analytics. Ovens are iterating toward camera-enabled bake detection and auto-shutoff logic that cuts food waste and electricity bills.

Smart cookware and cooktops, while starting from a smaller base, are projected to grow at a 12.74% CAGR through 2031, the fastest among product categories. AI-linked recipe libraries and precision induction zones cater to time-starved professionals seeking guaranteed results. Autonomous vacuum cleaners and air conditioners capitalize on labor-saving appeal and comfort optimization, respectively, thereby recruiting first-time smart appliance buyers. Dishwashers and kitchen scales add incremental connectivity that extends ecosystem stickiness without inflating prices excessively. Overall, appliances that incorporate hands-free autonomy or measurable cost savings continue to outpace features that merely replicate manual controls, reinforcing hierarchy within the smart home appliances market.

By Connectivity Technology: Thread Protocol Disrupts Wi-Fi Dominance

Wi-Fi accounted for 57.93% of 2025 revenue owing to near-universal router penetration and user familiarity. Yet Thread devices are forecast to expand at a 12.94% CAGR as Matter certification gains prominence. Thread-enabled appliances form self-healing IPv6 meshes that sustain low-latency performance even when single nodes drop offline, satisfying the stringent reliability needs of ovens or HVAC systems. This evolution diminishes proprietary hubs, lowering total system cost for homeowners. Bluetooth retains a foothold for personal-health products like smart scales, where occasional phone sync suffices. Zigbee and Z-Wave continue serving security-plus-lighting bundles sold through professional installers.

Vendors now view open, certificate-based provisioning as a safeguard against future cybersecurity mandates. Accordingly, engineering roadmaps prioritize Thread radios, sometimes in dual-band packages that support Wi-Fi 6 for over-the-air firmware updates while defaulting to Thread for day-to-day telemetry. Such architectural shifts position Thread as the baseline for the next hardware replacement wave, further standardizing the smart home appliances market around interoperable protocols.

By Distribution Channel: Digital Transformation Accelerates Despite Physical Preference

Offline retailers still captured 61.48% of the smart home appliances market size in 2025 because consumers want to touch stainless-steel finishes, gauge noise levels, and negotiate installation packages face-to-face. Big-box chains responded by installing live demo kitchens and smart-power kiosks that visualize potential utility savings. In parallel, online/e-commerce grew at an 11.73% CAGR, propelled by improved last-mile logistics, AI-chat product advisors, and interest-free financing that mirrors brick-and-mortar offers. Virtual showrooms built with WebXR tech allow shoppers to “walk” around appliances in a life-size scale, narrowing experiential gaps between channels.

Manufacturers increasingly orchestrate omnichannel journeys, such as a QR code on an in-store unit that opens interactive setup demos or triggers an online coupon usable for same-day curbside pickup. These blended paths increase close rates and capture first-party data that feeds product-improvement loops. As Gen Z consumers reach household-formation age, their default preference for online research and checkout will tilt revenue steadily toward digital, making channel agility a core competency for brands vying for smart home appliances market leadership.

By End-User Industry: Commercial Adoption Accelerates Through Sustainability Mandates

Residential customers held 66.02% of 2025 revenue as homeowners pursued comfort and cost-saving gains. Utility rebates and mortgage-linked efficiency incentives subsidize premium SKUs, shrinking payback periods. DIY-friendly apps simplify onboarding, while cross-device automations let refrigerators alert ovens about recipe schedules, reinforcing platform lock-in.

Commercial premises, hotels, restaurants, and corporate campuses will, however, post an 11.32% CAGR to 2031, outpacing households. Hotels adopt connected PTAC units and smart mini-bars to monitor occupancy and optimize energy usage without compromising guest comfort. Quick-service restaurants deploy AI cooktops that guarantee consistent results and auto-generate HACCP compliance logs. For facility managers tasked with net-zero targets, connected appliances deliver granular energy data that feeds ESG reporting dashboards. Consequently, vendors are releasing industrial-grade variants of consumer flagships, broadening the total smart home appliances market addressable base.

Complete Report Scope:

Geography Analysis

North America led with 32.41% revenue share in 2025, anchored by mature rebate infrastructures and high disposable income. ComEd’s Peak-Time Savings and PG&E’s Critical-Peak Pricing reward connected load shifting, ensuring tangible financial returns. Federal efficiency standards now incorporate connected-ready provisions, effectively making smart features table stakes for new models. Canada’s federal carbon price credits further nudge consumers toward AI-managed machines, while Mexico’s rising middle class is fueling demand in urban centers despite patchy rural broadband coverage.

Asia Pacific is projected to compound at an 11.12% CAGR through 2031, making it the fastest-growing region. China shipped 4.48 billion appliances in 2024, up 20.8% year-on-year, and domestic giants Midea and Haier are using scale advantages to undercut Western peers abroad. South Korea and Japan, already boasting fiber penetration rates above 97%, are early adopters of premium AI fridge-to-car charging synchronization. India’s smart-city initiatives include subsidies for grid-interactive devices, smoothing price sensitivities. Southeast Asia’s booming e-commerce platforms are bypassing retail infrastructure gaps, accelerating device availability even in secondary cities.

Europe maintains a steady trajectory as stringent regulations shift from efficiency to cybersecurity. The updated energy label requires smart-grid interfaces by 2025, while the Cyber Resilience Act mandates lifetime patch delivery. Germany and the UK leverage ample rooftop solar to encourage appliances that modulate consumption based on intra-day prices. Nordic countries, with abundant hydro and wind resources, encourage load-shifting washers and dryers that flatten demand curves during winter peaks. In the Middle East and Africa, adoption remains concentrated in wealthier Gulf Cooperation Council states, but new fiber corridors and urban megaprojects are creating beachheads for future expansion, gradually enlarging the global smart home appliances market.

Competitive Landscape

The market features moderate concentration. Samsung and LG differentiate via vertically integrated ecosystems, Bespoke AI, and ThinQ UP, which enable over-the-air feature unlocks and subscription maintenance plans, reinforcing customer lifetime value. Whirlpool and Electrolux are partnering with cloud providers to close software gaps while preserving core manufacturing strengths.

Chinese contenders Midea and Haier are leveraging cost advantages and targeted acquisitions, such as Haier’s 2025 purchase of Hungary-based KLIMA KFT, to broaden HVAC portfolios and cross-sell appliances into new geographies. Start-ups like Tovala and June are positioning software-defined ovens that receive recipe updates weekly, illustrating how cloud architectures can disrupt traditional refresh cycles. Meanwhile, cybersecurity compliance costs are rising; vendors with in-house security teams earn procurement preference from hospitality chains and multi-family developers. Strategic focus thus oscillates between scaling service ecosystems, securing supply chains, and meeting divergent regional regulations, all while preserving margin in a price-sensitive smart home appliances market.

Equipment makers are also building patent walls around AI diagnostic models that predict component failure weeks in advance, reducing warranty claims. Collaboration with utilities on demand-response pilots grants appliance OEMs valuable grid data, creating an entry barrier for software-only newcomers. The race to embed energy-trading algorithms could redefine value pools, pivoting revenue toward transaction fees rather than hardware markups over the next decade.

Recent Industry Developments

• September 2025: Samsung Electronics launched advertising capabilities on Family Hub refrigerators, creating targeted marketing revenue streams.
• June 2025: Haier Smart Home acquired KLIMA KFT to expand HVAC capabilities across Central and Eastern Europe.
• February 2025: GE Appliances integrated Google Cloud AI across its smart portfolio to enable predictive maintenance and energy optimization.

List of Companies Covered in this Report:

• Samsung Electronics Co., Ltd.
• LG Electronics Inc.
• Whirlpool Corporation
• AB Electrolux
• BSH Hausgeräte GmbH
• Haier Smart Home Co., Ltd.
• Panasonic Corporation
• Midea Group Co., Ltd.
• Xiaomi Corporation
• GE Appliances (Haier Company)
• Arçelik A.Ş.
• Breville Group Limited
• Dyson Ltd.
• Gorenje Group
• Miele & Cie. KG
• Daewoo Electronics Corp.
• Hisense Home Appliances Group
• Sharp Corporation
• Vestel Elektronik AS
• Smeg S.p.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising disposable income and consumer awareness
4.2.2 Rapid adoption of IoT and voice-assistant ecosystems
4.2.3 Energy-efficiency regulations and incentive programs
4.2.4 Growth of e-commerce home-appliance sales
4.2.5 OEM bundling of AI-based predictive-maintenance services
4.2.6 Utilities’ time-of-use tariffs driving smart load-shifting appliances
4.3 Market Restraints
4.3.1 High upfront cost and long replacement cycles
4.3.2 Data-privacy and cybersecurity concerns
4.3.3 Fragmented connectivity standards limiting interoperability
4.3.4 Supply-chain volatility for semiconductor components
4.4 Value Chain Analysis
4.5 Regulatory Landscape
4.6 Porter’s Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Product Type
5.1.1 Smart Refrigerators
5.1.2 Smart Ovens
5.1.3 Smart Dishwashers
5.1.4 Smart Washing Machines and Dryers
5.1.5 Smart Cookware and Cooktops
5.1.6 Smart Vacuum Cleaners
5.1.7 Smart Air Conditioners
5.1.8 Smart Scales and Thermometers
5.1.9 Other Product Types
5.2 By Connectivity Technology
5.2.1 Wi-Fi
5.2.2 Bluetooth
5.2.3 Zigbee
5.2.4 Z-Wave
5.2.5 Thread
5.2.6 Other Technologies
5.3 By Distribution Channel
5.3.1 Online
5.3.2 Offline
5.4 By End-User Industry
5.4.1 Residential
5.4.2 Commercial
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Argentina
5.5.2.3 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 United Kingdom
5.5.3.3 France
5.5.3.4 Italy
5.5.3.5 Spain
5.5.3.6 Russia
5.5.3.7 Rest of Europe
5.5.4 Asia Pacific
5.5.4.1 China
5.5.4.2 Japan
5.5.4.3 South Korea
5.5.4.4 India
5.5.4.5 Australia and New Zealand
5.5.4.6 Southeast Asia
5.5.4.7 Rest of Asia Pacific
5.5.5 Middle East
5.5.5.1 Saudi Arabia
5.5.5.2 United Arab Emirates
5.5.5.3 Turkey
5.5.5.4 Rest of Middle East
5.5.6 Africa
5.5.6.1 South Africa
5.5.6.2 Nigeria
5.5.6.3 Egypt
5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 Samsung Electronics Co., Ltd.
6.4.2 LG Electronics Inc.
6.4.3 Whirlpool Corporation
6.4.4 AB Electrolux
6.4.5 BSH Hausgeräte GmbH
6.4.6 Haier Smart Home Co., Ltd.
6.4.7 Panasonic Corporation
6.4.8 Midea Group Co., Ltd.
6.4.9 Xiaomi Corporation
6.4.10 GE Appliances (Haier Company)
6.4.11 Arçelik A.Ş.
6.4.12 Breville Group Limited
6.4.13 Dyson Ltd.
6.4.14 Gorenje Group
6.4.15 Miele & Cie. KG
6.4.16 Daewoo Electronics Corp.
6.4.17 Hisense Home Appliances Group
6.4.18 Sharp Corporation
6.4.19 Vestel Elektronik AS
6.4.20 Smeg S.p.A.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-Space and Unmet-Need Assessment

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