ハイブリッド車市場シェア分析、業界動向と統計、成長予測 2026-2031年

ハイブリッド車市場規模は、2025年の2,634億8,000万米ドルから2026年には2,980億3,000万米ドルに成長し、2031年には5,530億米ドルに達するとMordor Intelligenceでは予測されています。予測期間（2026年～2031年）の年平均成長率（CAGR）は13.16%です。

世界的な温室効果ガス規制の強化、バッテリーコストの低下、そして多様なパワートレイン戦略は、需要拡大と同時に、自動車メーカーを電動化の不確実なペースから守っています。プラグインハイブリッドは、バッテリーパックコストの低下と電気のみでの走行距離を優遇する政策補助金により、最も急速に成長している構成です。一方、従来型ハイブリッドは充電インフラへの負担が最も少ないため、販売台数で依然として優位を保っています。永久磁石モーターは依然として主流ですが、メーカーが希土類元素の供給リスクへのエクスポージャーを低減するにつれて、誘導モーターの普及が進んでいます。リン酸鉄リチウム（LIPH）は、コスト、安​​全性、サイクル寿命のバランスが優れているため、現在ではほとんどのハイブリッド車に採用されています。日本の既存企業が技術面での優位性を守ろうとする一方で、中国ブランドは自社でのバッテリー生産を活用して価格競争を仕掛けてくるため、競争は激化しています。

レポートの主要ポイント

• ハイブリッド車のタイプ別に見ると、従来型ハイブリッド電気自動車は2025年にハイブリッド車市場シェアの41.37%を占める一方、プラグインハイブリッド車は2031年まで年平均成長率（CAGR）13.17%で拡大すると予測されています。
• 車種別に見ると、乗用車は2025年にハイブリッド車市場シェアの77.31%を占める見込みです。しかしながら、小型商用車は2031年まで年平均成長率（CAGR）13.24%という高い成長率で拡大すると予測されています。
• モーターの種類別に見ると、永久磁石同期モーターは2025年にハイブリッド車市場の65.47%を占め、誘導モーターは2031年まで13.26%という最も高いCAGRを記録すると予測されています。
• バッテリーの種類別に見ると、リン酸鉄リチウム電池は2025年にハイブリッド車市場の47.17%を占め、2031年まで13.19%のCAGRで成長すると予測されています。
• 地域別に見ると、アジア太平洋地域は2025年にハイブリッド車市場の38.73%を占め、予測期間中に13.21%のCAGRで成長を牽引すると予測されています。

Hybrid Vehicle Market Analysis

The hybrid vehicle market size is expected to grow from USD 263.48 billion in 2025 to USD 298.03 billion in 2026, and is forecast to reach USD 553 billion by 2031, at a CAGR of 13.16% during the forecast period (2026-2031).

Tightening global greenhouse gas rules, falling battery costs, and multipathway powertrain strategies are simultaneously expanding demand and protecting automakers from an uncertain pace of electrification. Plug-in hybrids are the fastest-growing configuration due to declines in battery pack costs and policy credits that reward electric-only range. In contrast, conventional hybrids maintain volume leadership because they impose the lightest burden on charging infrastructure. Permanent-magnet motors still dominate, but induction architectures are gaining as manufacturers reduce exposure to rare-earth supply risks. Lithium-iron-phosphate chemistry is now the battery of choice in most hybrids because it strikes a balance between cost, safety, and cycle life. Competition is intensifying as Japanese incumbents defend engineering leads against Chinese brands that leverage in-house battery production to undercut prices.

Key Report Takeaways

• By hybrid vehicle type, traditional hybrid electric vehicles secured 41.37% of the hybrid vehicle market share in 2025, whereas plug-in hybrids are projected to expand at a 13.17% CAGR through 2031.
• By vehicle type, passenger cars accounted for 77.31% of the hybrid vehicle market share in 2025; however, light commercial vehicles are projected to advance at a brisk 13.24% CAGR to 2031.
• By motor type, permanent-magnet synchronous units commanded 65.47% of the hybrid vehicle market share in 2025, while induction motors recorded the highest projected CAGR at 13.26% through 2031.
• By battery chemistry, lithium-iron-phosphate packs accounted for 47.17% of the hybrid vehicle market share in 2025 and are slated to grow at a 13.19% CAGR to 2031.
• By region, Asia Pacific accounted for 38.73% of the hybrid vehicle market share in 2025 and led growth at a 13.21% CAGR during the forecast period.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Global Hybrid Vehicle Market Trends and Insights

Battery Cost-Parity Tipping Point for PHEVs by 2027

By the mid-term future, automakers are steering towards significantly lower lithium-ion pack costs. Ford, in its recent earnings call, revealed a substantial year-on-year drop in the F-150 PowerBoost pack cost, attributing the decline to the United States-sourced lithium-hydroxide contracts [1]. General Motors has set its sights on introducing plug-in crossovers with a competitive price premium, a strategic move that would negate the cost penalty seen in earlier years. Toyota, in its latest report, affirmed that the Prius Prime’s battery cost per kilowatt-hour has fallen to a level that allows the company to maintain a healthy operating margin despite price reductions [2]. With rapid cell-to-pack integration, reduced cobalt content, and a surge in LFP usage, plug-in hybrids are on track to match the sticker prices of gasoline models in the upcoming cycle.

Stricter Global CAFE/GHG Norms & Zero-Emission Mandates

Regulatory tightening is the primary driver of the surge in hybrid adoption. The U.S. Environmental Protection Agency has set stringent light-duty standards for the near future, mandating significantly lower fleet emissions. This move pushes manufacturers to integrate electrified drivetrains or face hefty penalties. Meanwhile, Europe’s upcoming regulations will require real-world emissions compliance under all ambient conditions. This has led to the adoption of mild-hybrids, even in compact cars. In China, the dual-credit scheme offers substantial incentives for each plug-in hybrid electric vehicle. This incentive enables OEMs to balance out their internal-combustion deficits [3]. In California, the Advanced Clean Cars II initiative recognizes plug-in hybrids in zero-emission quotas, provided they meet a specific electric range requirement. This requirement is not only boosting battery sizes but also providing a buffer for compliance. Together, these regulatory measures are shaping the hybrid landscape, ensuring sustained demand through the end of the decade.

Soaring Fuel-Price Volatility Post-2024

In the first half of 2025, Brent crude prices rose sharply from the previous year, leading to sustained high retail gasoline prices in deregulated markets. During this period, Brazil’s pump prices rose significantly, further widening the total cost of ownership gap between hybrids and traditional vehicles. As subsidy rollbacks continued, India’s diesel prices rose substantially year on year, prompting commercial-vehicle fleets to shift to hybrids, which offer promising double-digit fuel savings. In early 2025, Japan’s Ministry of Economy, Trade, and Industry reported that hybrids had a high total cost of ownership advantage over gasoline cars when fuel prices exceeded a certain threshold. This fuel volatility underscores the demand in nations with limited charging networks.

OEM Multi-Pathway Carbon Strategies

Manufacturers are investing in internal-combustion, hybrid, and battery-electric lines, viewing it as a safeguard against potential infrastructure delays. In its recent sustainability report, Honda set ambitious near-term targets, aiming for a balanced mix of sales from battery-electric, hybrid-electric, and fuel-cell vehicles. This strategy ensures Honda’s hybrid capacity remains intact, even if charging networks lag. Earlier announcements from Stellantis revealed plans to extend hybrid production well into the future, aiming to protect profit margins in regions that are slower to fully electrify. Hyundai, in its upcoming strategic plan, allocated a significant investment to hybrid programs, aligning with its commitment to battery-electric vehicles. Volkswagen, too, is holding onto plug-in variants of key models for several more years, catering to grids that might have limited spare capacity. Such strategies underscore a commitment to maintaining robust hybrid volumes in the medium term.

BEV Total-Cost-of-Ownership Parity Achieved in Urban Fleets

In cities with affordable electricity and depot charging, battery-electric vans are proving to be more cost-effective over the long term than their plug-in hybrid counterparts. In early 2025, Amazon announced plans to phase out its plug-in hybrid vans within a few years, citing that Rivian’s battery-electric vehicles (BEVs) offer superior uptime and reduced maintenance costs. Similarly, UPS highlighted a significant reduction in the cost per mile for its all-electric trucks operating on European city routes, underscoring a broader industry trend away from plug-in hybrids for fleets with set routes. London’s Ultra Low Emission Zone has introduced daily fees for hybrids not operating in a zero-emission mode, diminishing their financial advantage over BEVs. With more cities likely to adopt similar measures, urban fleets might leap directly from diesel to fully electric vehicles, bypassing hybrids altogether.

Scarcity of Sustainably Mined Nickel & Cobalt

The International Energy Agency warns of a significant nickel shortfall in the near future unless refining capacities ramp up. This could lead to a substantial increase in spot prices within the next couple of years. Recently, Volkswagen faced a notable rise in cobalt procurement costs. This increase tightened margins for their plug-in hybrids, which depend on smaller battery volumes to navigate price shifts. Meanwhile, BMW is transitioning from nickel-manganese-cobalt cells in hybrids to lithium-iron-phosphate cells. This shift prioritizes supply security over energy density. In the coming years, EU battery regulations will require a higher percentage of recycled cobalt content. However, achieving this target is challenging due to the limited collection of end-of-life hybrid batteries. As a result, automakers are compelled to redesign their battery packs to avoid hefty compliance fines in Europe and North America.

Segment Analysis

By Hybrid Vehicle Type: Plug-In Adoption Outpaces, but HEV Volume Dominates

Traditional hybrid electric vehicles held 41.37% of the hybrid vehicle market share in 2025, whereas plug-in hybrids are on track to log a 13.17% CAGR to 2031. This leadership reflects the minimal charging dependency of standard hybrids, a decisive advantage in grids where public chargers remain scarce. Plug-in hybrids, however, benefit from larger policy credits, and their batteries are steadily dropping in cost, allowing OEMs to price them near gasoline trim levels. BYD’s Qin Plus DM-i undersells conventional sedans in China, bundling a 55 km electric range with an 18.3 kWh LFP pack.

Fleet demand continues to skew toward plug-in hybrids, where urban low-emission rules reward zero-tailpipe operation. Stellantis is committed to expanding the Wrangler 4xe battery capacity to 21.5 kWh in 2026, thereby qualifying for California’s 50-mile electric range rule. Mild hybrids, now standard on many North American pickups, strike a balance between fleet needs by offering 8–12% fuel savings at a fraction of the cost of full-hybrid models. However, HEVs will still account for the largest absolute volume in regions with limited charging infrastructure.

By Vehicle Type: LCVs Emerge as Sprinting Segment

Passenger cars accounted for 77.31% of the hybrid vehicle market share in 2025; however, light commercial vehicles are the fastest-growing class, with a 13.24% CAGR through 2031. Ford rolled out its Transit Custom plug-in hybrid in Europe in early 2025. With a moderate electric range, the vehicle enables emission-free deliveries in city centers, while also offering a substantial total driving radius. In Germany, Mercedes-Benz noted that orders for its eSprinter hybrid significantly outpaced those for BEV variants, highlighting fleet preferences to sidestep charging downtimes. Meanwhile, medium and heavy trucks are now integrating mild-hybrid systems, capturing braking energy during intercity journeys without compromising payload capacity.

By the end of the decade, the hybrid vehicle market share for LCVs may dwindle, especially as low-emission zone regulations extend from Europe to major capitals in South America. While passenger-car hybrids, particularly compact crossovers, will continue to hold a foothold in the Asia Pacific, their growth is expected to slow as urban consumers shift towards more affordable BEVs. On the other hand, commercial vans value the fueling flexibility that hybrids offer, especially for their diverse urban-rural routes and varying daily mileage.

By Motor Type: Induction Architectures Reduce Rare-Earth Exposure

In 2025, permanent-magnet synchronous motors captured 65.47% of the hybrid vehicle market share, lauded for their efficiency and power density. However, induction motors are on the rise, boasting a 13.26% CAGR through 2031. Their appeal lies in avoiding neodymium, which mitigates raw-material volatility. In a strategic move, Tesla transitioned the rear-drive unit of its Model 3 to induction, avoiding rare-earth magnets. Meanwhile, BYD’s Qin L DM-i has adopted a wound-rotor induction motor, achieving a peak power of 160 kW. This performance rivals that of PMSM competitors, all while slashing motor costs.

Switched reluctance designs remain niche, but they gain attention for their low-speed torque in emerging-market hybrids. Axial-flux motors are appearing in premium plug-in SUVs, where compact packaging frees up cabin space; Mercedes-Benz has selected Yasa axial-flux units for its GLC 300e. The hybrid vehicle market share for induction machines is projected to grow faster than overall demand.

By Battery Type: LFP Secures Plurality on Cost and Safety

Lithium-iron-phosphate claimed 47.17% of the hybrid vehicle market share in 2025 and sustains a 13.19% CAGR to 2031. BYD’s Blade Battery, a proprietary innovation, has set a benchmark with significantly reduced costs and an impressive lifespan of thousands of charge cycles. In a strategic move, Ford plans to transition its Escape plug-in hybrids to LFP batteries in the near future. This shift comes with a slight compromise on range but translates to notable cost savings per vehicle. While nickel-metal hydride batteries still find a place in legacy hybrids from Toyota and Honda, they are gradually being phased out, especially as recycling challenges become more pronounced.

Mild hybrids, in particular, value LFP’s thermal stability. This is crucial, as their battery packs frequently undergo rapid charge-discharge cycles, often in high engine bay temperatures. Volkswagen has charted a clear course: dedicating LFP batteries to plug-in hybrids with shorter electric ranges, while reserving nickel-based chemistries for their long-range battery electric vehicles (BEVs). Meanwhile, newer chemistries, such as sodium-ion, are projected to remain on the sidelines for volume hybrid applications for several years, solidifying LFP’s leading position in the market.

Geography Analysis

Asia Pacific commanded 38.73% of the hybrid vehicle market share in 2025 and is projected to grow at a 13.21% CAGR through 2031. In recent years, China’s sales of plug-in hybrids have surged, driven by supportive policies that incentivize production and sales, as well as competitive pricing strategies by leading manufacturers. Japan remains the world’s leading exporter of conventional hybrids, serving key markets in Southeast Asia, the Middle East, and Latin America. Tax reductions on hybrid vehicles in India have narrowed the price gap with diesel vehicles, leading to a notable increase in hybrid vehicle registrations. In South Korea, national subsidies are providing substantial support to plug-in hybrid variants of popular models, boosting their adoption.

North America is witnessing a resurgence in hybrids as automakers address uncertainties surrounding battery-electric vehicles. Hybrid sales in the United States have grown significantly, with major players dominating the market. Canada has extended incentives for plug-in hybrids with longer electric ranges, sustaining demand for popular models.

In contrast, Europe has experienced a decline in plug-in hybrid registrations, mainly due to the withdrawal of subsidies in key markets and uncertainty surrounding future zero-emission credit policies. The United Kingdom has maintained a reduced grant for affordable plug-in vehicles, shifting consumer interest towards mainstream crossovers rather than premium hybrids.

While South America and the Middle East are still in the early stages of hybrid adoption, they are experiencing rapid growth. In Brazil, tariff reductions on hybrids have significantly boosted the market share of leading models. In the United Arab Emirates, incentives such as free parking and toll exemptions for plug-in hybrids with longer electric ranges have encouraged luxury brands to introduce models that comply with these requirements. Saudi Arabia, as part of its Vision 2030 sustainability goals, plans to procure a substantial number of hybrid vehicles for its government fleets in the coming years. Although current volumes remain relatively low, these initiatives are expected to drive future demand as charging infrastructure develops.

Competitive Landscape

In 2025, the hybrid vehicle market showed moderate concentration, with Toyota, Honda, and BYD collectively accounting for a significant share of global volume. Toyota, having delivered a substantial number of hybrids that year, is actively refining its power-split architecture and battery management. Yet, with a limited lineup of plug-ins, Toyota is losing ground in the Chinese market to BYD. BYD’s advantage stems from its vertically integrated battery and motor supply, which enables it to significantly undercut competitors’ prices.

After brief hiatuses, Western automakers are making a comeback in the hybrid arena. Ford has reintroduced plug-in programs for its F-Series trucks, banking on fleet emission credits and addressing towing range concerns to validate the need for dual drivetrains. General Motors, eyeing a balanced approach to its BEV roadmap, has confirmed new Chevrolet and GMC hybrids for the 2026 model year. Stellantis, with an eye on cost efficiency, is utilizing 48-volt mild-hybrid systems in its Ram and Jeep models to meet standards in both the United States and Europe. The technological battleground is now centered on induction motors, axial-flux designs, and LFP battery packaging. Not to be left behind, Mercedes-Benz has patented segmented axial-flux motors that promise a significant reduction in copper content, targeting a 2026 debut in its PHEVs.

Chinese contenders, such as Geely’s Lynk & Co. and SAIC’s MG, are rapidly expanding their footprints. Mazda’s MX-30 R-EV, featuring a rotary range extender, showcases niche innovations for urban consumers seeking compact vehicles with occasional long-range capabilities. As price wars intensify, the industry’s focus on supply-chain resilience, particularly regarding cobalt, nickel, and rare-earth elements, will play a pivotal role in determining long-term competitive standings.

List of Companies Covered in this Report:

• Toyota Motor Corporation
• Honda Motor Co., Ltd.
• Nissan Motor Co., Ltd.
• Hyundai Motor Company
• Kia Corporation
• Ford Motor Company
• General Motors Company
• Stellantis N.V.
• BMW AG
• Mercedes-Benz Group AG
• Volkswagen AG
• BYD Co., Ltd.
• SAIC Motor Corporation
• Geely Automobile Holdings Ltd.
• Renault S.A.
• AB Volvo
• Subaru Corporation
• Mazda Motor Corporation
• Mitsubishi Motors Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 Introduction
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Battery Cost-Parity Tipping Point For PHEVs By 2027
4.2.2 Stricter Global CAFE/GHG Norms & Zero-Emission Mandates
4.2.3 Soaring Fuel-Price Volatility Post-2024
4.2.4 OEM Multi-Pathway Carbon Strategies (ICE + BEV + HEV)
4.2.5 48-V Architecture Standardisation In Light Trucks
4.2.6 Grid-Independent Emergency-Power Use Case In Disaster-Prone Regions
4.3 Market Restraints
4.3.1 BEV Total-Cost-Of-Ownership Parity Achieved in Urban Fleets
4.3.2 Scarcity Of Sustainably Mined Nickel & Cobalt
4.3.3 Consumer Range-Anxiety Bias Shifting Straight To BEV
4.3.4 Looming End-Of-Life Recycling Liabilities for Ni-MH Packs
4.4 Value / Supply-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter’s Five Forces
4.7.1 Bargaining Power of Suppliers
4.7.2 Bargaining Power of Buyers
4.7.3 Threat of New Entrants
4.7.4 Threat of Substitutes
4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD) and Volume (Units))
5.1 By Hybrid Vehicle Type
5.1.1 Mild-Hybrid
5.1.2 Hybrid Electric Vehicle (HEV)
5.1.3 Plug-in Hybrid (PHEV)
5.2 By Vehicle Type
5.2.1 Passenger Cars
5.2.2 Light Commercial Vehicles
5.2.3 Medium and Heavy Commercial Vehicles
5.3 By Motor Type
5.3.1 Permanent Magnet Synchronous AC Motor (PMSM)
5.3.2 Induction (Asynchronous) AC Motor
5.3.3 Switched Reluctance Motor (SRM)
5.3.4 Axial-Flux Motor
5.4 By Battery Type
5.4.1 Nickel-Metal Hydride
5.4.2 Lithium-iron Phosphate Battery
5.4.3 Others
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Rest of North America
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Argentina
5.5.2.3 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 United Kingdom
5.5.3.3 France
5.5.3.4 Italy
5.5.3.5 Spain
5.5.3.6 Rest of Europe
5.5.4 Asia-Pacific
5.5.4.1 China
5.5.4.2 India
5.5.4.3 Japan
5.5.4.4 South Korea
5.5.4.5 Rest of Asia-Pacific
5.5.5 Middle East and Africa
5.5.5.1 United Arab Emirates
5.5.5.2 Saudi Arabia
5.5.5.3 South Africa
5.5.5.4 Turkey
5.5.5.5 Rest of Middle East and Africa

6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
6.4.1 Toyota Motor Corporation
6.4.2 Honda Motor Co., Ltd.
6.4.3 Nissan Motor Co., Ltd.
6.4.4 Hyundai Motor Company
6.4.5 Kia Corporation
6.4.6 Ford Motor Company
6.4.7 General Motors Company
6.4.8 Stellantis N.V.
6.4.9 BMW AG
6.4.10 Mercedes-Benz Group AG
6.4.11 Volkswagen AG
6.4.12 BYD Co., Ltd.
6.4.13 SAIC Motor Corporation
6.4.14 Geely Automobile Holdings Ltd.
6.4.15 Renault S.A.
6.4.16 AB Volvo
6.4.17 Subaru Corporation
6.4.18 Mazda Motor Corporation
6.4.19 Mitsubishi Motors Corporation

7 Market Opportunities & Future Outlook
7.1 White-space & Unmet-need Assessment

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