| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年3月 |
MarTech Market – Global Forecast 2030
The MarTech market is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, at a compound annual growth rate (CAGR) of 11.0% during the forecast period.
MarTech（マーテック）市場は、予測期間中に年平均成長率 (CAGR) 11.0% で成長し、2025 年の 1,759.5 億米ドルから 2030 年には 2,968.8 億米ドルに成長すると予測されています。
Businesses are prioritizing social media to reach wider audiences, build brand awareness, and drive sales. This software streamlines content creation, scheduling, analytics, and engagement across multiple platforms, saving time and improving efficiency. The rise of influencer marketing and the need for real-time interaction further fuel demand. Additionally, the growing emphasis on data-driven decision-making and ROI tracking makes these tools indispensable. As social media continues to dominate digital marketing strategies, the demand for advanced management solutions is expected to grow, solidifying its position as the fastest-growing segment in the MarTech market.
企業は、より幅広いオーディエンスにリーチし、ブランド認知度を高め、売上を伸ばすために、ソーシャルメディアを優先しています。このソフトウェアは、複数のプラットフォームにわたるコンテンツの作成、スケジュール設定、分析、エンゲージメントを合理化し、時間を節約して効率を向上させます。インフルエンサーマーケティングの台頭とリアルタイムのやり取りの必要性により、需要はさらに高まっています。さらに、データ主導の意思決定と ROI 追跡の重要性が高まっているため、これらのツールは不可欠なものとなっています。ソーシャルメディアがデジタル マーケティング戦略の主流であり続けるにつれて、高度な管理ソリューションの需要が高まり、MarTech 市場で最も急速に成長しているセグメントとしての地位を固めることが予想されます。
Google (US), Microsoft (US), Oracle (US), HubSpot (US), NICE (Israel), Sprout Social (US), Hootsuite (Canada); are some of the key players in the MarTech market.
The report provides insights on the following pointers:
- Analysis of key drivers (driving engagement and conversions with AI-powered personalization, embracing AI-powered contextual advertising and first-party data strategies and delivering seamless and personalized experiences through omnichannel marketing integration), restraints (declining email engagement and third-party data loss in marketing), opportunities (embracing blockchain for enhanced ad transparency and efficiency, revolutionize MarTech with AR/VR for deeper engagement and conversions, MarTech success with eco-friendly campaigns and brand trust), and challenges (AI bias in marketing undermines fairness, trust and representation and ad fraud and bot traffic weaken digital marketing effectiveness) influencing the growth of the MarTech market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the MarTech market
- Market Development: Comprehensive information about lucrative markets – the report analyses the MarTech market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the MarTech market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India) among others in MarTech market.