世界のビジネス向けOTTメッセージング市場 2024-2029年

Global OTT Business Messaging Market: 2024-2029

世界のビジネス向けOTTメッセージング市場 2024-2029年

Overview

Our OTT (Over the Top) Business Messaging research suite provides analysis and actionable insights into the role of OTT business messaging in enterprises’ omnichannel communications strategies; enabling key stakeholders such as CPaaS (Communications Platform-as-a-Service) and OTT messaging vendors to effectively navigate this diverse and complex market. The suite covers a wide range of OTT business messaging channels, including WhatsApp, WeChat, Messenger, LINE, Telegram, Viber, KakaoTalk, and Zalo.

当社の OTT (Over the Top) ビジネスメッセージングのリサーチレポートは、企業のオムニチャネルコミュニケーション戦略における OTT ビジネスメッセージングの役割についての分析と実用的な洞察を提供します。これにより、CPaaS (Communications Platform-as-a-Service) や OTT メッセージングベンダーなどの主要な関係者が、この多様で複雑な市場を効果的にナビゲートできるようになります。このレポートは、WhatsApp、WeChat、Messenger、LINE、Telegram、Viber、KakaoTalk、Zalo など、幅広い OTT ビジネス メッセージングチャネルをカバーしています。

世界のビジネス向けOTTメッセージング市場 2024-2029年
Global OTT Business Messaging Market

プレスリリース

OTT Business Messaging: Infobip, Gupshup, and Twilio Revealed as Market Leaders

Hampshire, UK – 10th December 2024: A new study from Juniper Research, the foremost experts in telecommunications markets, has found that global Over-the-Top (OTT) business messaging revenue will increase from $2.4 billion in 2024 to $3.7 billion in 2025.

Despite this, the research predicts that the rapidly evolving OTT business messaging market will face substantial disruption as new technologies enhance user experiences. For instance, click-to-chat ads were identified as a key feature attracting enterprises to OTT channels.

The market-leading study identified 20 leading OTT business messaging vendors best-placed to capitalise on this revenue growth, in the latest edition of Juniper Research’s Competitor Leaderboard. It positioned these vendors on the comprehensiveness of their solutions, innovation and market presence, ranking them as follows:

  1. Infobip
  2. Gupshup
  3. Twilio
  4. Sinch
  5. Cisco Webex

世界のビジネス向けOTTメッセージング市場 2024-2029年 12Source: Juniper Research

Infobip Continues to Lead the Market

Infobip remains the OTT business messaging market leader, with its AI capabilities being crucial to the company’s leading position. The study scored Infobip highly for its Artificial Intelligence (AI) capabilities, which allow enterprises to easily deploy chatbots for key use cases such as sales, and frequently asked questions, finding that this has positioned the company well to monetise demand from market verticals such as banking and retail.