BGM市場規模、シェア、動向、予測、2026-2034年

世界のBGM市場規模は2025年に19億米ドルに達しました。IMARCグループは、今後2034年までに市場規模が29億米ドルに達し、2026年から2034年にかけて年平均成長率（CAGR）4.84%で成長すると予測しています。メディア・エンターテインメント分野の著しい拡大と、若年層における手頃な価格のデジタル定額制音楽サービスへの需要の高まりが、市場を牽引する主要因となっています。

BGMとは、コマーシャル、映画、マーケティングビデオなど、様々な映像コンテンツにおいて、人々の行動や感情に影響を与えることを目的とした、さりげない伴奏として用いられる録音音源の一種です。通常、複数の話者が明瞭に会話できるよう、様々な空きホール、試着室、仮想空間、大規模多人数同時参加型オンラインロールプレイングゲーム（MMORPG）などで、音量を抑えて流されます。 BGMは、ポジティブな気分を誘発し、覚醒度、集中力、その他の作業のパフォーマンスを高め、リラックス効果をもたらすことでストレス、緊張、神経過敏、不安を軽減します。さらに、BGMは良好な職場環境を作り出し、ネガティブな気分の発生を抑制し、創造性を促進し、睡眠の質と認知機能を改善し、モチベーションを高めます。そのため、BGMは多くの娯楽施設や公共機関で広く利用されています。

IMARCグループは、世界のBGM市場の各セグメントにおける主要なトレンド分析に加え、2026年から2034年までの世界、地域、国レベルでの予測を提供します。本レポートでは、市場をタイプと用途に基づいて分類しています。

ステークホルダーにとっての主なメリット：

• IMARCのレポートは、2020年から2034年までのBGM市場の様々なセグメント、過去および現在の市場動向、市場予測、そして市場ダイナミクスに関する包括的な定量分析を提供します。
• この調査研究は、世界のBGM市場における市場推進要因、課題、そして機会に関する最新情報を提供します。
• この調査では、主要市場と最も急速に成長している地域市場を特定します。さらに、ステークホルダーは各地域における主要な国レベルの市場を特定することができます。
• ポーターの5フォース分析は、新規参入、競争、サプライヤーの交渉力、バイヤーの交渉力、そして代替品の脅威の影響を評価するのに役立ちます。これにより、ステークホルダーはBGM業界における競争レベルとその魅力度を分析することができます。
• 競争環境分析は、ステークホルダーが競争環境を理解し、市場における主要プレーヤーの現状を把握するのに役立ちます。

Report Overview

The global background music market size reached USD 1.9 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 2.9 Billion by 2034, exhibiting a growth rate (CAGR) of 4.84% during 2026-2034. The significant expansion in the media and entertainment sector and the increasing demand for affordable digital subscription-based music services amongst younger demographics represent some of the key factors driving the market.

Background music is a type of recorded sound that is intended to act as an unobtrusive accompaniment in diverse visual content, including commercials, films, and marketing videos, to affect the behavioral and emotional responses of humans. It is usually played at low volume in various empty halls, fitting rooms, virtual spaces, and massively multiple online role-playing games (MMORPG) to allow multiple speakers to communicate clearly. Background music helps induce a positive mood, enhances arousal, concentration, and performance related to other tasks, and reduces stress, tension, nervousness, and anxiety by providing a relaxing experience. Along with this, background music creates a positive working atmosphere, eliminates the occurrence of negative moods, promotes creativity, improves sleep quality and cognition, and provides motivation. As a result, background music is extensively played in several entertainment places and public organizations.

Background Music Market Trends:

The significant expansion in the media and entertainment sector represents one of the key factors driving the market growth. The increasing demand for affordable digital subscription-based music services amongst younger demographics is also contributing to the market growth. Additionally, the extensive usage of background music in various commercial sectors, such as retail stores, malls, elevators, and housing buildings, to provide a soothing shopping environment to customers is acting as another major growth-inducing factor. In line with this, the widespread adoption of background music in restaurants and hospitality sector to play soft tunes to make customers stay longer, influence purchases, and create a better atmosphere for individuals, is driving the market growth. Furthermore, the ongoing trend of joining gyms and fitness centers to perform several physical activities, such as aerobics and yoga, owing to rising health consciousness, has facilitated the demand for background music in such centers to motivate and encourage individuals. Moreover, the escalating need for personalized traveling amongst tourists has intensified the employment of amplified instrumental background music and traveling songs, commercials, recordings, and digital broadcasts, which, in turn, is supporting the market growth. This is further influenced by the emergence of beat suite music with multiple free online genres sorted by mood, themes, popularity, and keywords to positively impact the travelers’ consciousness. Apart from this, the escalating uptake of various consumer electronic devices, such as desktops, smartphones, and iPods, to stream background music are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global background music market, along with forecasts at the global, regional, and country levels from 2026-2034. Our report has categorized the market based on type and application.

Type Insights:

• Music Streaming
• AV System Equipment

The report has also provided a detailed breakup and analysis of the background music market based on the type. This includes music streaming and AV system equipment. According to the report, music streaming represented the largest segment.

Application Insights:

• Retail Stores
• Restaurants
• Public Organizations
• Entertainment Places
• Others

A detailed breakup and analysis of the background music market based on the application has also been provided in the report. This includes retail stores, restaurants, public organizations, entertainment places, and others. According to the report, restaurants accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for background music. Some of the factors driving the North America background music market included the significant expansion in the entertainment industry, the extensive use of background music in gyms and spas, and the increasing demand for affordable digital subscription-based music services.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global background music market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Auracle Sound Ltd., Imagesound, Mood Media LLC, Music Concierge, NSM Music, Open Ear Music, Rockbot, Sirius XM Radio Inc., TouchTunes Music Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global background music market performed so far and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global background music market?
• What are the key regional markets?
• Which countries represent the most attractive background music markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the application?
• What is the competitive structure of the global background music market?
• Who are the key players/companies in the global background music market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the background music market from 2020-2034.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global background music market.
• The study maps the leading as well as the fastest growing regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter’s five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the background music industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Table of Contents

1    Preface
2    Scope and Methodology
2.1    Objectives of the Study
2.2    Stakeholders
2.3    Data Sources
2.3.1    Primary Sources
2.3.2    Secondary Sources
2.4    Market Estimation
2.4.1    Bottom-Up Approach
2.4.2    Top-Down Approach
2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
4.1    Overview
4.2    Key Industry Trends
5    Global Background Music Market
5.1    Market Overview
5.2    Market Performance
5.3    Impact of COVID-19
5.4    Market Forecast
6    Market Breakup by Type
6.1    Music Streaming
6.1.1 Market Trends
6.1.2 Market Forecast
6.2    AV System Equipment
6.2.1 Market Trends
6.2.2 Market Forecast
7    Market Breakup by Application
7.1    Retail Stores
7.1.1 Market Trends
7.1.2 Market Forecast
7.2    Restaurants
7.2.1 Market Trends
7.2.2 Market Forecast
7.3    Public Organizations
7.3.1 Market Trends
7.3.2 Market Forecast
7.4    Entertainment Places
7.4.1 Market Trends
7.4.2 Market Forecast
7.5    Others
7.5.1 Market Trends
7.5.2 Market Forecast
8    Market Breakup by Region
8.1    North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2    Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3    Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4    Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5    Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9    Drivers, Restraints, and Opportunities
9.1    Overview
9.2    Drivers
9.3    Restraints
9.4    Opportunities
10    Value Chain Analysis
11    Porters Five Forces Analysis
11.1    Overview
11.2    Bargaining Power of Buyers
11.3    Bargaining Power of Suppliers
11.4    Degree of Competition
11.5    Threat of New Entrants
11.6    Threat of Substitutes
12    Price Analysis
13    Competitive Landscape
13.1    Market Structure
13.2    Key Players
13.3    Profiles of Key Players
13.3.1    Auracle Sound Ltd.
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2    Imagesound
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3    Mood Media LLC
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4    Music Concierge
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5    NSM Music
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6    Open Ear Music
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7    Rockbot
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8    Sirius XM Radio Inc.
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9    TouchTunes Music Corporation
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio

List of Tables

Table 1: Global: Background Music Market: Key Industry Highlights, 2025 & 2034
Table 2: Global: Background Music Market Forecast: Breakup by Type (in Million USD), 2026-2034
Table 3: Global: Background Music Market Forecast: Breakup by Application (in Million USD), 2026-2034
Table 4: Global: Background Music Market Forecast: Breakup by Region (in Million USD), 2026-2034
Table 5: Global: Background Music Market: Competitive Structure
Table 6: Global: Background Music Market: Key Players

List of Figures

Figure 1: Global: Background Music Market: Sales Value (in Billion USD), 2020-2025
Figure 2: Global: Background Music Market Forecast: Sales Value (in Billion USD), 2026-2034
Figure 3: Global: Background Music Market: Breakup by Type (in %), 2025
Figure 4: Global: Background Music Market: Breakup by Application (in %), 2025
Figure 5: Global: Background Music Market: Breakup by Region (in %), 2025
Figure 6: Global: Background Music (Music Streaming) Market: Sales Value (in Million USD), 2020 & 2025
Figure 7: Global: Background Music (Music Streaming) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 8: Global: Background Music (AV System Equipment) Market: Sales Value (in Million USD), 2020 & 2025
Figure 9: Global: Background Music (AV System Equipment) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 10: Global: Background Music (Retail Stores) Market: Sales Value (in Million USD), 2020 & 2025
Figure 11: Global: Background Music (Retail Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 12: Global: Background Music (Restaurants) Market: Sales Value (in Million USD), 2020 & 2025
Figure 13: Global: Background Music (Restaurants) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 14: Global: Background Music (Public Organizations) Market: Sales Value (in Million USD), 2020 & 2025
Figure 15: Global: Background Music (Public Organizations) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 16: Global: Background Music (Entertainment Places) Market: Sales Value (in Million USD), 2020 & 2025
Figure 17: Global: Background Music (Entertainment Places) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 18: Global: Background Music (Other Applications) Market: Sales Value (in Million USD), 2020 & 2025
Figure 19: Global: Background Music (Other Applications) Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 20: North America: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 21: North America: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 22: United States: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 23: United States: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 24: Canada: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 25: Canada: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 26: Asia-Pacific: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 27: Asia-Pacific: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 28: China: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 29: China: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 30: Japan: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 31: Japan: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 32: India: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 33: India: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 34: South Korea: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 35: South Korea: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 36: Australia: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 37: Australia: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 38: Indonesia: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 39: Indonesia: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 40: Others: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 41: Others: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 42: Europe: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 43: Europe: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 44: Germany: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 45: Germany: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 46: France: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 47: France: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 48: United Kingdom: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 49: United Kingdom: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 50: Italy: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 51: Italy: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 52: Spain: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 53: Spain: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 54: Russia: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 55: Russia: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 56: Others: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 57: Others: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 58: Latin America: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 59: Latin America: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 60: Brazil: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 61: Brazil: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 62: Mexico: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 63: Mexico: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 64: Others: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 65: Others: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 66: Middle East and Africa: Background Music Market: Sales Value (in Million USD), 2020 & 2025
Figure 67: Middle East and Africa: Background Music Market: Breakup by Country (in %), 2025
Figure 68: Middle East and Africa: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
Figure 69: Global: Background Music Industry: Drivers, Restraints, and Opportunities
Figure 70: Global: Background Music Industry: Value Chain Analysis
Figure 71: Global: Background Music Industry: Porter’s Five Forces Analysis

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