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行動分析市場 – 2029年までの世界予測

Behavior Analytics Market – Global Forecast To 2029

行動分析市場 – ソリューション (ユーザーとエンティティの行動、A/B テスト、ヒートマップ、フィードバックと顧客の声)、用途 (顧客エンゲージメント、ブランドプロモーション、労働力の最適化、脅威の検出と予防) – 2029年までの世界予測
Behavior Analytics Market by Solutions (User and Entity Behavior, A/B Testing, Heatmap, Feedback & Voice of Customer), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention) – Global Forecast to 2029

The behavior analytics market is estimated at USD 5.5 billion in 2024 to USD 13.4 billion by 2029, at a Compound Annual Growth Rate (CAGR) of 19.5%.

行動分析市場は、19.5%の年間平均成長率(CAGR)で、2024年に55億米ドル、2029年までに134億米ドルに達すると推定されています。

Behavior analytics enhances access to actionable insights by processing in a timely manner user and entity behaviors to help organizations understand and get a lead time to forestall potential issues. They help organizations detect security threats earlier by detecting unusual patterns and spotting potential risks before they cause any harm. Secondly, behavior analytics helps businesses personalize customer experiences by knowledge of individual preferences and behaviors, optimizing operations through process streamlining in the light of behavior-based data, and having informed decisions backed by data to drive better business performance and customer satisfaction.

The major players in the behavior analytics market are Qualtrics (US), OpenText (Canada), and Microsoft. (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51˚ (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their behavior analytics market footprint.

行動分析市場 – 2029年までの世界予測
Behavior Analytics Market – ecosystem

 

The report provides insights on the following pointers:

Analysis of key drivers (optimizing marketing strategies, enhancing product development, predicting future trends), restraints (data privacy concerns, technical expertise, data quality and accuracy), opportunities (enhancing customer retention, fraud detection, and prevention, targeted content delivery), and challenges (contextual understanding, behavior noise, scalability issues) influencing the growth of the behavior analytics market.

  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the behavior analytics market.
  • Market Development: Comprehensive information about lucrative markets – the report analyses the behavior analytics market across various regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the behavior analytics market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading companies including Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51˚ (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India).

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