Location Analytics Market – Global Forecast to 2028
位置情報分析市場 : 提供内容 [ソリューション (タイプ別＆展開別)、サービス]、場所のタイプ (屋内＆屋外)、用途、業種、地域 (北米、ヨーロッパ、APAC、MEA、ラテンアメリカ) – 2028年までの世界予測
Location Analytics Market by Offering (Solutions (By Type & By Deployment), and Services), Location Type (Indoor Location and Outdoor Location), Application, Vertical, and Region (North America, Europe, APAC, MEA, Latin America) – Global Forecast to 2028
The market for location analytics is estimated to grow from USD 20.6 billion in 2023 to USD 38.5 billion by 2028, at a CAGR of 13.4% during the forecast period. The top driving factor of location analytics is data-driven decision-making. location analytics empowers organizations to make informed choices based on geospatial data, enabling them to optimize operations, improve customer experiences, and gain a competitive edge. By analyzing location data, businesses can understand customer behavior, streamline logistics, enhance resource allocation, and respond effectively to various challenges, such as disaster management or urban planning. The ability to harness the power of location data to make better decisions is a fundamental driver behind the growing adoption of location analytics across industries.
Major vendors offering location analytics solutions and services across the globe are IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), Cisco (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), Alteryx (US), HERE (US), Purple (UK), Galigeo (France), GeoMoby (Australia), Quuppa (Finland), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), CARTO (US), TIBCO (US), Sparkgeo (Canada), Ascent Cloud (US), Foursquare (US), MapLarge (US), SedimentIQ (US), Ariadne Maps (Germany), Locale.ai (India), Geoblink (Spain), Nrby (US), Mapidea (Portugal), GapMaps (Australia), and LocationsCloud (US).
The report provides insights on the following pointers:
• Analysis of key drivers (Growth in adoption of spatial data and analytical tools across several verticals, Rise in use of location-based applications among consumers, Greater need to gain competitive advantage across verticals), restraints (Legal concerns associated with geo privacy and confidential data, High initial cost of deployment), opportunities (Increase in adoption in small and medium-sized enterprises, Growing in penetration of advanced technologies), and challenges (Lack of uniform regulatory norms, Lack of skilled workforce) influencing the growth of the location analytics market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the location analytics market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the location analytics market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in location analytics market strategies; the report also helps stakeholders understand the pulse of the location analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), Cisco (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), among others in the location analytics market.